Over the past year, the Government has rolled out a number of initiatives to reduce the cost of living
in Malaysia. Its recent initiative is the establishment of the National Action Committee on ecommerce
by the National Cost of Living Action Council. The aim is to promote and strengthen the
use of e-commerce, thereby eliminating the role of middlemen in a bid to lower the cost of consumer
goods.
In view of this, the Government has been engaging closely with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, on how it can best alleviate the rising cost of living for
Malaysians. One of Shopee’s efforts is to work alongside Malaysian retailers by lowering the barrier
of entry to the digital economy. Additionally, the cost of operating a business online is much lower. In
turn, Shopee encourages retailers to share their cost savings with shoppers, thereby making online
shopping more affordable for consumers. As a result, consumers see themselves saving an average
of 20% on their daily necessities when they shop on Shopee on a regular day, with the potential to
save up to 90% during major shopping events like 9.9 Super Shopping Day.
Taking place from 19 August to 9 September 2019, the campaign offers greater deals and
discounts across categories from brands such as Nutox, HP, L'Oréal, Vinda, Photobook Malaysia,
Enfagrow, Universal Traveller, realme, MR DIY and Nestle. To further promote the adoption of e
commerce and encourage Malaysians to take advantage of these savings, Shopee is bringing down
the minimum spend for free shipping to RM9.
Welcoming the initiative, Song Hock Koon, Director of E-Commerce, Malaysia Digital Economy
Corporation, said, “One of MDEC’s objectives is to encourage Malaysians to become immersed in
the digital ecosystem, as such initiatives like these will help accelerate adoption in a sustainable and
cost-effective manner. We are always pleased to collaborate and support industry moves and trust
that this latest initiative will further inspire digital entrepreneurship efforts.”
Ian Ho, Regional Managing Director, Shopee said, “Shopee’s mission has always been to impact
local communities on a meaningful and sustainable level through initiatives such as our sales
campaigns that will allow Malaysians to continue shopping and stocking up on necessities without
breaking the bank. At the same time, I am happy to announce Shopee’s partnership with our latest
brand ambassador Cristiano Ronaldo. Having him on board is truly a milestone for us. This makes
us more than just a shopping platform as we continue to inspire users and connect them with the
biggest stars and celebrities in the world.”
At the launch of 9.9 Super Shopping Day held at Grand Hyatt Kuala Lumpur, Shopee revealed its
newest brand ambassador, Cristiano Ronaldo. As one of the greatest athletes, he is an inspiration
to many and his dedication to football resonates with the deep commitment Shopee has towards its
users. He will be working with Shopee across its seven markets in a wide range of activities to
engage and inspire people in the region.
The 9.9 Super Shopping Day will feature three weeks of super promotions and entertainment as well
as exclusive privileges with leading industry players:
Shocking Sale - 9 times daily, enjoy deals from as low as RM1.
RM9.90 Super Voucher Pack - Pay RM9.90 to enjoy vouchers from Shopee, Agoda, dahmakan,
Dal.komm Coffee, ZEN Rooms, Grab, BBQ Chicken, Victoria Station, KKday, Recommend.my,
Muslim Pro, MBO, Dunkin Donuts and Teppanyaki and receive savings up to 17x of your money
spent.
“One or Not” - 21 Yamaha motorbikes, 1 Honda City and more for only RM1. If the customer is not
the selected buyer, Shopee guarantees a full refund.
Standard Chartered Mastercardholders - RM15 off with minimum spend of RM120. Valid from 19
August to 9 September.
Shihlin Taiwan - Buy 1 Free 1 packet of Crispy Chicken Cracklings.
Wonda Coffee - A brand new product range made exclusively first on Shopee, with an introductory
promo price for first 300 customers.
Dunkin Donuts - First 2,000 customers get to enjoy RM0.99 for 1 Donut worth RM3.50 only on 9
September.
Burger King - Get a Whopper Jr & Cheeseburger, beverage and fries set meal for only RM9.90.
The Alley - Enjoy exclusive boba milk tea from RM9 onwards.
Häagen-Dazs - Single scoop for RM9.90 and double scoop for RM19.
Hong Leong Yamaha Authorised Dealer - Enjoy exclusive discounts up to 30% on Yamaha
motorcycles including Yamaha NVX, Y15zr and LC135 on 9 September.
BH Petrol and Mydin will be giving out 100 tickets worth RM35,000 to watch Dato’ Sri Siti Nurhaliza
live at the Shopee X SimplySiti Mini Concert.
Find out more about Shopee’s newest brand ambassador at:
Find out more about 9.9 Super Shopping Day at https://shopee.com.my/m/99
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