Tuesday, December 6, 2022

ShopeeFood Merchants Lead the Way for Other Entrepreneurs to Succeed

Growing a business in the food and beverage (F&B) industry is not an easy feat, especially during the COVID-19 pandemic. Businesses which sustained growth are truly inspirational, especially homegrown brands that have built their business from ground zero and sometimes with limited resources compared to the bigger players.

It takes an immense amount of foresight and agility in adopting business models to suit current customer trends. The opportunities to do even better are aplenty, with many local merchant heroes opening new branches to meet popular demand for their food.

ShopeeFood is proud to partner with many of these local food enterprise heroes who have chosen the mobile app as their preferred digital solution and delivery provider. Many local merchants have successfully adopted digitalisation to expand their market. This is not a surprise as at least 90% of more than 800,000 local MSMEs (micro, small and medium enterprises) are estimated to continue adopting digital solutions for their businesses by 2025[1].

“We are honoured that ShopeeFood has contributed to the success of our local merchants through our digital solutions. Being on our platform has opened up many potentials for our local merchants as they explore the advantages of incorporating digital solutions in their business models,” said Kwa Yin Leng, Head of Operations for ShopeeFood Malaysia. 

“We are certainly proud of them and their successes. They are an inspiration not only to us but to other new entrepreneurs as well. We will continue to provide the support required to help uplift our local merchants, such as our upcoming year-end 12.12 Birthday Sale. Merchants can look forward to connecting with new customers as well as offer their loyal customers even more value and rewards via the promotions we have lined up,” she added.

ShopeeFood not only offers a convenient and seamless food delivery experience but also allow users to utilise its mobile wallet (ShopeePay) to make secure payments easily when ordering food. Merchants on ShopeeFood and ShopeePay can also leverage Shopee’s platform to discover and engage new customers. They are also able to generate more sales revenue via ShopeeFood’s regular promotions and special deals. Currently, ShopeeFood is available in Kuala Lumpur and Putrajaya, Selangor, Penang, Johor, Ipoh and Kota Kinabalu.

Hometown Favourite

ShopeeFood local merchant, Borenos Fried Chicken, has made quite a name as the favourite fast-food chain in Kota Kinabalu for their juicy fried chicken. The Sabah-based brand is so popular that they constantly receive requests from customers to open new outlets in other parts of the country.

“Fans of our fried chicken are not only found in Kota Kinabalu but also from out of Malaysia, especially in Southeast Asia. We are thankful to our loyal customers who want us to open an outlet in their hometown,” said Janice Yeo, Founder of Borenos Fried Chicken.

The local enterprise started using ShopeePay in June 2021 and ShopeeFood in July 2022 to explore new ways to serve its customers during the COVID-19 pandemic. “As a business, we must evolve to suit the needs of the masses as the world becomes more technologically advanced. It was only natural for us to join ShopeeFood to reach a wider audience as well as to establish a more convenient platform for our customers to connect with us,” explained Yeo.

Yeo also added that customer transactions are more convenient and streamlined with ShopeePay which is easily available on the mobile app. “As both food delivery and payment are available under one application for our customers, there are fewer barriers for them to use either feature,” she said.

Founded in 2015, Borenos Fried Chicken currently has three outlets in Kota Kinabalu – a flagship store in Asia City Complex, and two other locations in Plaza 22, Papar, and Alamesra, offering dine-in, takeaway and delivery services. The company is also planning to expand its delivery service to the peak of Mount Kinabalu for its fried chicken to be enjoyed just about anywhere.

Order these Borenos favourites from ShopeeFood: Full Spring Chicken Meal, a juicy whole chicken served with coleslaw, fries and drinks; the 1-Piece Cheesy Chicken Rice, Borenos fried chicken served with savoury cheese sauce and rice; and the Premium Chicken Burger, a made-to-order juicy chicken thigh drenched in sweet and smokey BBQ sauce between a charcoal bun.

Store link: Borenos Fried Chicken

Building Business Confidence

Dubbing itself as Malaysia’s #1 Tech-Driven Coffee Chain, homegrown brand ZUS Coffee first opened store in Kuala Lumpur towards the end of 2019. Today, it continues to brew success delivering over 8.8 million cups of coffee to date - staying true to its vision to evolve the concept of coffee consumption to make speciality coffee affordable for everyone, every day.

“Our journey has been positive with so many Malaysians loving our brand and products. Customers have been sending in requests for us to open up in their neighbourhoods. We also ensure that the local community benefits from our expansion through job opportunities,” said Stephy Foong, Vice President of Growth and Marketing, ZUS Coffee.

Since being on ShopeeFood three years ago, Foong says the coffee chain utilises customer data it receives from the platform to make better business decisions. “We can now predict a spike in sales period to better manage our inventories,” shared Foong.

For ZUS Coffee, going digital is not just an advantage for the business but also a way to give back to its customers, which in turn helps build loyalty. “The ease of ShopeePay and ShopeeFood have attracted many customers to utilise the platform, and in turn, we were able to reach out to new customers through it. The platform has also allowed us to better understand our customers’ taste preferences, and this helps us to create more innovative products around our coffee products,'' concluded Foong.

Try these ZUS Coffee bestsellers: Spanish Latte, espresso-based with sweet and textured milk, Gula Melaka Latte with espresso, gula melaka, pandan and coconut cream, and CEO Latte, a stronger pick-me-up with less milk, stronger coffee.

Store link: ZUS Coffee     

A Must for Survival

Not all F&B businesses were negatively impacted during the pandemic; in fact, some were even established at that time and have flourished since. One example is a popular local food enterprise brand: Classic Taiwan Braised Pork Rice and Dessert. This Malaysian homegrown brand selling authentic Taiwanese food with a local twist now has 29 outlets in Klang Valley, Melaka, Kampar and Johor with plans to open even more.

“Aside from constantly innovating our menu to attract customers and adopting technology for our daily operations, ShopeeFood has helped us improve our brand visibility,” said Tiang How Soon, the 36-years old founder of the brand.

“We opened our restaurant around the time of the Covid-19 pandemic. The pandemic lockdowns meant that we had to turn to technology to expand our sales avenues and discover more customers. We were also able to come on-board ShopeeFood easily and this was an important factor when we considered going digital. Since being on ShopeeFood two years ago, our sales have increased, and we often get positive feedback from our customers. More so because most of our customers are e-wallet users that enjoy seamless processes for ordering and enjoying their food,” added Tiang.

For new and modern entrepreneurs that are looking to start their own food business, Tiang offered good advice from his own experience. “Continuous learning is key. There is always a new concept, new taste and new service. There is no time for you to stop and rest,” he concluded.

Order these hot picks from Classic Taiwan on ShopeeFood: The classic comfort food Taiwan Braised Pork Rice, the popular street food Oyster Mee Shuah, and all-time favourite snack Taiwanese Salty Fried Chicken.

Store link: Classic Taiwan Braised Pork Rice and Dessert

The Sweet Taste of Success

It is no secret that Malaysians love bubble tea and dessert-inspired beverages. By just looking at the mushrooming of specialty beverage outlets, it is easy to tell how competitive the sector has become. Bubblebee in this respect is a local food enterprise that has done well.

Established just three years ago in Shah Alam, the Malaysian-based company now has 56 outlets in West Malaysia – and with growing demand, they are opening even more outlets nationwide in the near future. Currently, the business is also expanding into retail where loyal customers can also get their hands on Bubblebee merchandise.

“Bubblebee is recognised throughout Malaysia and we are grateful to our customers and their endless support since the opening of our first outlet. We believe in the idea that you don’t just build a business, but in building people and communities. This is why our motto is to bring smiles to everyone’s day – one person, one cup and one neighbourhood at a time. We are proud to have been able to deliver this and more to our fans,” said Shahmira bin Muhamad (Shuib), one of the three Directors for Bubblebee.

Incorporating technology into daily business operations has allowed Bubblebee to enhance its efficiency and food quality. This also enhanced customer experiences. Since joining ShopeeFood a year ago, Shuib said Bubblebee has leveraged on the platform’s seller features to improve its productivity significantly, which has led to an increase in profit margins as well.

Check out these Bubblebee bestsellers on ShopeeFood: Golden Series Ice Cream paired with honeycomb, Honey Ice Cream drizzled with honey and served with crispy cereal, and Milk Series for that creamy goodness.

Store link: Bubblebee

Make sure to check out December’s 12.12 promos and discounts from ShopeeFood and ShopeePay when ordering. Here’s what is in store:


●            Free Delivery with RM0 min spend

●            Discounts up to 50% OFF on selected merchants. Lookout for these popular names: ZUS Coffee, Thong Kee Cafe, Old Town White Coffee, Bubblebee, Hotpot Kitchen, Black Whale, Coolblog, Tea Garden, Little KL Food Hall, Tea Can Tin, Pop Meals, Kee Nguyen - Vietnam Coffee, Nasi Lemak Saleha and much more

●            Shocking Sale at RM12 until the 12th December 2022. Here are some yummy merchants to try from Marrybrown, Neighbourhood Food Court Kota Damansara, Restoran Mariya, Nurich Cafe and Catering, King Tomyam Kitchen, MyLaksa, BMS Organics, Tiger Sugar, Sangkaya, Baskin-Robbins, HWC Coffee, JuiceLab and lots more. Be sure to check details on ShopeeFood app:




●            Get RM10 Cashback AND 500 Shopee Coins when you transfer with DuitNow min. RM50

Tuesday, November 29, 2022


The cultural diversity of Malaysia in many ways has influenced our unique flavours and ingredients. An amalgamation of Chinese, Indian, Malay and Borneo flavours, our taste buds are constantly tickled by a variety matched perhaps by no other place on earth.

Which brought ShopeeFood to survey our cities for the best five-star cuisines as rated by ShopeeFood users. During its last three major campaigns, such as the 9.9 Shopping Day, 10.10 Brand Sale and 11.11 Big Sale, ShopeeFood gathered data on food trends to find out what Malaysians loved to eat. Measured based on the most frequently ordered items on the ShopeeFood app, the survey showed two clear favourites: rice-based dishes and fried chicken.

There is no denying that rice is the heartland of this country. Aside from the multitudes of paddy fields across the nation, rice is our staple food, incorporated in our baby food, snacks, desserts and almost every meal. Whether it’s Chinese-style bowls of steaming rice, or the ever-famous Indian banana leaf meal, and not forgetting our beloved Malaysian Nasi Lemak, rice is in the DNA of Malaysia and its people.

While Roti Canai may have hit the top spot on ShopeeFood’s top five cuisines survey, rice-based dishes and some form of fried chicken are abundantly featured in our food trends.

Chicken dishes especially fried chicken not surprisingly also came out top in the best five stars cuisine found on the ShopeeFood app. Fried chicken is a treat savoured by young and old alike.

For some, fried chicken was a treat enjoyed during large weekly family gatherings or just as a workday lunch or dinner.

According to a survey in 2021, Malaysians are the third highest chicken consumers in the world with almost 50 kilograms of chicken consumed per year, per person1. While it does not close in on the 82.3 kilograms of rice a Malaysian eats per year2, for a population of just over 32 million people to be the 3rd highest chicken consumer in the world goes to show how much Malaysians love their chicken.

And we are not biassed either. Whether it’s Ayam Goreng Berempah or the latest Korean-style fried chicken, Malaysians love their chicken in every way they can get it. Today we have hundreds of different styles of chicken at our fingertips – whether in person or online at ShopeeFood, the list is endless.

What ShopeeFood Order Trends Say

During the Covid-19 pandemic, Malaysians made the move towards delivery platforms to get their meals safely and easily. Given the convenience and wide variety of food options available at their fingertips, Malaysians increasingly prefer online food delivery. There are over 2,000 cuisines to choose from depending on your mood and taste for the day.

“People are becoming increasingly reliant and comfortable with digital services. Malaysians have readily adopted food delivery as it provides convenience, value, and variety. At ShopeeFood we are equally committed to helping more merchants whether enterprise or local heroes to benefit from Shopee’s large ecosystem and adopt new ways of doing business and gaining new customers,” said Kwa Yin Leng, Head of Operations for ShopeeFood Malaysia.

“We are very excited with this survey as it shows what we love most as Malaysians when it comes to food. During our peak promotion periods like 9.9, 10.10 and 11.11, rice-based dishes had approximately 3x uplift in terms of orders compared to an average day. This shows that Malaysians not only enjoy rice as a staple food but are also keen to take advantage of the sale period to get the best value for their orders,” she added.

ShopeeFood was established in 2021 to help its users benefit from a convenient and hassle-free food delivery experience by providing numerous eateries, from popular joints to local street food stalls, at the best value. As part of Shopee’s existing ecosystem that includes the mobile wallet ShopeePay, along with amazing deals and promotions all year round, Malaysians have a secure, and rewarding payment and delivery experience with ShopeeFood.

1 https://www.statista.com/statistics/756920/malaysia-meat-consumption-per-capita-by-type/ 

2 https://rice-processing.com/analysis-on-rice-industry-in-malaysia.html

ShopeeFood Users Rate Their Favourite Five-Star Restaurants

ShopeeFood surveyed its users’ choices to find out the best rice dishes and fried chicken in Kuala, Lumpur, Putrajaya, Selangor, Penang, Johor, Ipoh and Kota Kinabalu. While the all-time favourites included Nasi Lemak, Bubur Ayam, Nasi Kukus and fried chicken - we observed that users loved variety when it comes to preparations such as Middle Eastern, Korean, International and Japanese.

Here’s a list of the top five restaurants from all over Malaysia picked by ShopeeFood users as the best places to get your rice dishes and a variety of fried chicken fixes from.

Kuala Lumpur and Putrajaya

Whether it’s Nasi Campur or Chinese cuisine, these folks know where to go for good food. For the best five-star rated rice dishes and fried chicken, just click on the links below and ShopeeFood users will show you the way.


Up north at our very own food haven Penang, besides the distinct Penang food, users also enjoy Middle Eastern food such as Mandi Chicken and juicy fried chicken burgers.


Johorians love their traditional fried chicken with rice. Apart from that, Johorians picked ‘hotpot’ soup to go with their rice, deep-fried chicken with herbs and spices and some amazing curry and rice.

Kota Kinabalu, Sabah

Middle Eastern, Japanese, and local cuisines – diverse Sabahans love a variety and their top picks will leave you spoilt for choice.

Ipoh, Perak

Known for its Hakka culture, cave temples and colonial old town, Ipoh is most definitely famous for its food. Along with its heritage dishes, nasi lemak, fried chicken chop and Korean fried chicken are some of the dishes that made it to the top of Ipoh’s favourite list.


And finally, users in Selangor have a thing for Asam Pedas with rice, old-time favourite Ayamas fried chicken and a fancy for Korean chicken.

Hungry Already? Here’s a 12.12 Promo Sale for You!

The year-end 12.12 sale is finally here! Get exclusive deals from a wide range of restaurants and order all your favourite food with these super offers:

● Free Delivery with RM0 min spend

● Super Deals up to 50% OFF on selected merchants such as Thong Kee Cafe, Little KL Food Hall, Tea Can Tin, Pop Meals, Kee Nguyen - Vietnam Coffee, Nasi Lemak Saleha and much more.

● Shocking Sale at RM12 starting from 6th - 12th December 2022

Monday, November 21, 2022

Shopee wraps up a successful 11.11 Big Sale with 6 times uplift in new local sellers

Shopee concluded its 11.11 Big Sale, with more than 6 times uplift in new local sellers partaking in the campaign for the first time compared to average day. Shoppers saved over RM18 million through amazing deals from sellers and brands on 11 November.

With a wide variety of products from local sellers as well as trusted brand partners, shoppers found all they needed on Shopee. Home & Living, Health & Beauty, and Groceries & Pets emerged as top categories sold during the 11.11 Big Sale’s peak day.

Meanwhile, local sellers also saw a boost in their sales, with over 3.2 times uplift in items sold by local sellers on 11 November compared to average day. Dress, kasut perempuan and blouse emerged as top keywords searched as Malaysians prepare to usher in the new year. Interestingly, Khairulaming Brand, PRODIY, Marshear Beauty, Momo House, and B.S.B emerged as top local sellers recording the highest orders made.

Malaysians continued to prefer digital payments with approximately 6 times more orders paid via ShopeePay. Shoppers preference for using ShopeePay was seen in four main categories: electronics, FMCG products, lifestyle items and fashion. Items in demand for these categories are mainly from health & beauty, home & living, home appliances and women’s fashion. 

Malaysians also once again took advantage of ShopeeFood’s signature promotions like Free Delivery, Super Deals and Shocking Sales to demonstrate rice based dishes as their favourite food option with over 50 thousand rice dishes ordered on ShopeeFood during 11 November. Other favourite food orders included Fast Food, Chinese and Malaysian dishes. Food brands most ordered on 11.11 were popular names like McDonalds, KFC, Tealive, Pizza Hut, Chase and MarryBrown.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “We’re really humbled to see the impact of our efforts on helping local sellers and influencers on our platform achieve a significant level of sales and engagement uplift. We have even more exciting deals and activities lined up for the rest of the year-end shopping season. We look forward to helping more businesses capture new growth opportunities, while bringing joy and engaging content to consumers through more collaborations with our influencer community.” 

Wrapping up 2022, Shopee will be holding its Shopee Super Awards to celebrate our best and brightest stars within the Shopee community. From 15 November till 30 November, Malaysians can vote for their favourite brands, sellers and talents while standing a chance to win up to 8 million Shopee Coins and other prizes such as: Samsung 65" Smart TV, Dyson V11 Fluffy Vacuum Cleaner, Xbox Series X, Dyson Supersonic™ Hairdryer & XiaoMi Poco X3 Pro. Don't miss this opportunity to support your favourites! Visit https://shopee.com.my/m/shopeesuperawards2022 today.

Tuesday, November 15, 2022

Shopee Uplifts Influencer Community in Malaysia

Shopee, Malaysia’s leading e-commerce platform, continues to uplift the nation’s expanding influencer community to grow across Shopee’s various programmes with the recent Shopee Influencers Fest 11.11 Countdown Party. Key Opinion Leaders (KOLs) were given the opportunity to build and strengthen their personal brand on Shopee via networking sessions with the influencer community and connecting with key brands.

Shopee’s latest influencer study highlighted the importance and relatability of the influencer community online to the Malaysian public, proving that Shopee content creators play an invaluable role in the online ecosystem. The e-commerce platform showed their appreciation for these KOLs with the Shopee Influencers Fest 11.11 Countdown Party, where almost 80 influencers celebrated their growth and achievements in 2022.

“We are thankful for all the influencers that have taken a leap of faith in joining our digital programmes and have grown with us. One of our long-term goals is to sustainably propel the influencer’s ecosystem in Malaysia by supporting them in building their brand and business. We are excited for the continued growth and possibilities to systematically connect our influencers with brands in the years ahead,” Huiyan Pan, Head of Brand Marketing at Shopee Malaysia said, during the Shopee Influencers Fest 11.11 Countdown Party.

During the event, KOLs were given the opportunity to network exclusively with brands present, build relationships with like-minded influencers in the community, and take part in fun and engaging activities with old and new friends.

“Being a Shopee content creator has helped me to grow my personal branding as an influencer and gain more trust among my followers over the past year. I enjoy being a part of this community as I can learn from other influencers on how to grow and improve myself. Joining the programme has also opened up more opportunities for me to collaborate with brands that I have dreamt of working with,” Eizuwan Eizuddin, Shopee Affiliate shared his experience on being a part of Shopee’s influencer community.

The Shopee Influencers Fest 11.11 Countdown Party also saw well-known Malaysians such as Zoey Rahman, Ceddy Ang, and Tatty Hassan celebrating this night with other influencers present. These KOLs enjoyed a night of creating content for their followers, with live music, a mind-blowing magic show and interactive photo corner.

Shopee Celebrity Squad member and popular influencer Ceddy Ang expressed, “I’m very happy to be a part of Shopee’s community, where I can get to know new creators at events that do different things than me. I have also decided to launch my brand on Shopee as I believe in Shopee’s plans and support for budding entrepreneurs such as myself. The good working relationship I have with Shopee has introduced me to a bigger network of KOLs, who have shown nothing but unwavering support for me and my brand.”

Shopee also has various programmes to uplift their KOLs such as Shopee Masterclass, where creators have knowledge-sharing sessions, and Shopee House, a bi-monthly get together to share, connect, and get to know each other. Above all, Shopee also ensures that nano and micro influencers affiliated with the platform are armed with the necessary skills to create innovative and relevant content.

Thursday, November 10, 2022

Influencer Zyro Wong & His Mom Go French Victorian Glamour In Dual Birthday Bash

Happy Birthday to Influencer Zyro Wong & his Mom, Madam Lay Yong! I was very happy to attend their grand birthday party themed Paix, Armour, Bonheur which means Peace, Love, Happiness and that was exactly the atmosphere that lit up the whole night. 

The birthday celebration venue sponsor was Black Tower Cafe with its iconic replica of the Eiffel Tower which was the perfect setting for this mega celebration. The 120cm beautiful cake really caught my eye. The party was attended by over 200 guests who came dressed in their best vintage Parisian elegance. I loved the colorful Victorian themed dresses that looked so stunning. Everyone also enjoyed the sumptuous buffet spread provided.

Guests were also entertained by repertoire of top Malaysian performers including Christine & Joshua, Fara Dolhadi, Ben Ng, Candice, Ying Ying, Louisa, Kryz & Bernard and magicians Chase and Adrian. I really enjoyed watching the magic show performance which was both hilarious and exciting.

It was truly a night to remember, in true fashionista and influencer glamour. Celebrants Dr. Zyro Wong and his mother, Madam Lay Yong, reigned the stage with their Victorian-themed wardrobe with full regal accessories. Of course, Dr Zyro himself was a fashionista with 4 wardrobe changes, each time wowing the crowd for photo opportunities.

It was a memorable night of celebrating, dining and converging in style. Guests walked away with over RM100,000 worth of lucky draw gifts and goodie bags contributed by:

✨Black Tower Cafe
✨ Petit Bites 
✨ Dolemon 
✨ Empro 
✨ LUMOS Projector
✨ Chidorri Wellness Spa 
✨ Smileway Dental Clinic
✨ Epigenetic Wellness Centre
✨ Clinic Terry Lee
✨ The Alley
✨ Chang Jiang White Coffee
✨ ParkRoyal Collection KL
✨ le Mariage Bridal
✨ BAM & Co
✨ Vanessa Lee Makeup
✨ Liz Beauty Academy
✨ Winz Loo Saloon 
✨ Nan Yang Chen Siang
✨ Ideal Beauty House
✨ Caroline Ang
✨ SamSpace
✨ Fei Fei Crab
✨ DJL 
✨ Deroma 
✨ Afeer Kuala Lumpur 

The birthday bash was indeed a very memorable party for all who attended. This was a great place for those in the business world to make new connections and to create new opportunities. It was the grandest birthday celebration I have ever attended. Thanks for the invitation.