New Generation of Malaysians Shop Value-Based Online

New generations of Malaysians are shopping with purpose online — Shopee’s marketplace data shows online consumers are three times more likely to buy products that promote smarter consumption in 2023 than in 2020. Malaysians are increasingly searching for keywords such as ‘pre-loved’, ‘pre-owned’, ‘warehouse clearance’, ‘demo unit’ and ‘thrift’ over ‘new’.

Over the last three years, Shopee marketplace saw consumers putting value-based shopping into practice with a total 1.4 million items sold that were demo units, warehouse clearance items with minor defects, bundled goods, and also pre-owned products. 50% of these were FMCG categories Baby and Toys, Groceries and Pets, and Health and Beauty, 27% pre-owned fashion, 17% lifestyle items (Home and Living, Outdoor Sports, Hobbies, Games and Books) and the remainder used Electronics.

Kenneth Soh, Head of Marketing at Shopee Malaysia, said, “Value-based shopping is clearly the future. Generation Z shoppers on our marketplace are telling us with their keyword searches that for every 6 times they look for something new, 4 other times, they are looking for something pre-loved, recycled, reused or display units. They are exercising their purchasing power in a very deliberate way, and it’s humbling to be able to meet the needs of this group of consumers by connecting them to sellers who are aligned with their values.”

“Shopee makes it easy for Malaysian sellers with stocks to clear to list their pre-loved goods and describe and show users the conditions they are authentically in so that people can make smarter shopping decisions. In February 2023, we saw an estimated 15% increase in pre-loved SKU listings compared to the same month last year. We believe that we make it easier for our consumers to shop with more value online,” Soh concluded.

The most popular warehouse clearance supplies were hand sanitisers as Malaysians increased their need for personal hygiene protection. As households economised on spending, overstock but affordable skincare, cosmetics, and personal care products were hot in demand. Unsurprisingly, shoppers also chose ‘pre-owned’ over ‘new’ with baby and children accessories, baby and children toys, and pet accessories that get outgrown with age.

Influencers’ content on Shopee Live has also been shifting to cater to value-based and purposeful shopping decisions. Throughout the last three years, livestream sellers recorded four times more pre-loved orders sold and twice as much live streaming content for pre-owned products compared to new products. This could be attributed to the authenticity generated by influencers demonstrating pre-loved units in their genuine condition along with positive messages shaping sustainable mindsets.

Shoppers keen to support recommerce can type the following keywords on Shopee’s search bar: “pre-loved”, “bundled”, “warehouse clearance”, “thrift”, “second hand”, “used”, “demo unit” and “pre-owned”. In addition, users can find titles for preloved Live Streams available to view in the Shopee mobile app. Shopee users should also note that from 24 March, Shopee has introduced ‘Change of Mind’, a free return and refund feature for the entire Fashion segment (Local Sellers only) on the marketplace,  to enable a ‘want not, waste not’ mindset this Ramadan and Raya.

Shopee: 63% of Malaysian Sellers Positive about E-Commerce

Shopee Malaysia kickstarted the New Year by launching its three-part 2023 Consumer Trends series called ‘Adapting to Malaysia’s Digital Consumers in 2023’. The first part of the series that focuses on sellers found that 63% of Malaysian Sellers feel excited and positive about e-commerce opportunities in 2023. In particular, sellers from the Health and Beauty (71%), Toys, Kids, and Babies (69%), and Fashion and Lifestyle (66%) categories are the most optimistic, stating that they are on the right track to capture the opportunities in 2023.

Parts 2 and 3 of the series that focuses on Malaysian buyers and influencers will be shared in greater detail in the upcoming weeks. Findings can be utilised by businesses to tap e-commerce and digital services to drive resilience and stay relevant.

The survey covering over 1,000 Malaysian marketplace sellers in December 2022 found that sellers are excited to take advantage of three main e-commerce trends observed by Shopee, in staying digitally resilient and relevant on e-commerce: 1) Increased and savvier use of digital services, 2) Growing adoption of digital services among consumers living outside big cities, and 3) The rise of younger, more purposeful buyers.

1. Increased and savvier use of digital services

When asked what milestones they would like to achieve for 2023, given the digital savviness of buyers who spend more time online, 8 in 10 sellers agreed that they wanted to increase product discovery, consideration and purchase online. Specifically, 5 in 10 wanted to take advantage of Shopee’s hyperlocal campaigns tailored to engage consumers and Shopee Loyalty Program rewards to increase traffic and demand, 2 in 10 wanted to engage audiences with higher value transactions from Shopee Mall and cross-border platforms, and the remainder wanted to use Shopee’s customised recommendation tools like Daily Discover to gain better visibility and consideration.

With the Shopee Growth Program, all local sellers are also eligible to boost store performance and sales with one week free trial of the highly popular Shopee RebateNOW where buyers enjoy 10% off between 9 till 15 January 2023. In addition, local marketplace sellers can claim up to RM100 Free Ads credit for two months to enhance their store visibility and traffic between January to March. 

2. Growing adoption of digital services amongst consumers living outside big cities

With technology giving better access to affordable and convenient digital products and services outside big cities, 7 in 10 sellers surveyed are interested in reaching consumers who live in Borneo in 2023. Thanks to Shopee’s integrated logistics infrastructure, sellers can take advantage of the nationwide network of warehouses and delivery hubs to reach more customers in Sabah and Sarawak. Among the sellers most keen to tap new audiences in Borneo, by category, are: FMCG (81%), Sports, Entertainment & Recreation (75%), and Groceries & Pets (74%).

3. The rise of younger, more purposeful buyers

In response to the rise of younger, more purposeful buyers entering the marketplace in 2023, 50% of sellers surveyed are interested in catering to value-based shoppers who support Local Malaysian Made goods via Shop Malaysia circle, and Green Sellers via ShopeeGivesBack microsite. They are also excited about the inclusion of more educational content in influencers’ live streams that demonstrate the importance of supporting these causes. 

As part of their 2023 New Year Resolutions, 95% of sellers want to upskill themselves with free Shopee University Courses in Sales, Marketing, and Operations. The most popular Shopee marketplace features they would like to incorporate in their strategies are: Marketing Tools (35%), Listing Optimizers (29%) and Business Insights (27%). A small percentage of sellers require Batch Tools (8%) to process bulk orders efficiently. 

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “I am beyond excited for the marketplace sellers who have positive resolutions in 2023 to try new features and discover new opportunities. Just two weeks ago, I personally handed out 34 awards at our Shopee Super Awards to Super Growing, Super Customer Satisfaction and Super Favorite Sellers, so I know that they can succeed. We always put a spotlight on sellers who light the path for other sellers to succeed and create a supportive environment for them.”

EXPERIENCE A WANG-DERFUL CHRISTMAS CELEBRATION AT SUNGEI WANG PLAZA

School holidays has started, so come and celebrate the most wonderful time of the year as Sungei Wang Plaza brings you a winter castle-themed ‘Frosty Wang-derland’ experience from 1st to 26th of December 2022. From merry Wang-derland activities, contests and performances to a bustling Christmas market and jolly gift redemptions, there is certainly much to explore this festive season at Sungei Wang Plaza!

“After 2 years, we are overjoyed that our year-end festivities are back in full swing. In continuation to our 45th Year Anniversary milestone, we are thrilled to welcome shoppers with a ‘Wang-derful’ Christmas celebration featuring a whole range of exciting activities lined up to usher the magical holiday season filled with fun and cheer,” said Mr Ng Yih Chen, Chairman of Sungei Wang Plaza.

Inspired by elements from an ancestral village, the mall has been transformed to usher the holiday season with bright Christmas trees, glittering festive lights and decorative garlands. Be greeted by a towering frosted castle decorated with mirrored glass ornaments, standing tall in the Centre Court of Sungei Wang Plaza. Snap photos and create lasting memories at the various insta-worthy corners featuring snow-covered trees measuring 18-feet, cobbled pavements and a jolly snowman.

On 6th of December 2022, Sungei Wang Plaza launched it’s campaign Frosty Wang-derland together with kids from Pertubuhan Kebajikan Anak Yatim Mary, Kuala Lumour under Yayasan Food Bank Malaysia. The launch was graced by Tengku Datin Paduka Setia Zatashah, Chairman of Yayasan Food Bank Malaysia & Mr Ng Yih Chen, Chairman of Sungei Wang Plaza both VIPs completed the hanging Christmas ornaments on the 18 – feet Christmas tree situated next to the majestic ancestral castle located at the Centre Court as part of the launch ceremony. 

The shoppers and media were treated to a spectacular Jingle Bell launch performance. Also, the appearance of Santa and Santarina filled the atmosphere with joy and happiness by handing out chocolate and candies to everyone. 

Wang-derful Happenings 

Shop to your heart’s delight at the Christmas Arts & Crafts Market in the Centre Court which offers a huge selection of unique gifts and merchandise while the little ones are kept entertained at a mini playland right next to the market in the concourse. Do not miss the Bundle Expo from 24th to 26th December at Level 6 where vintage, pre-loved and rare collectible items will be on sale. Whether you have been naughty or nice this year, be sure to catch Santa and Santarina on their walkabouts on 6th, 24th & 26th December at 2pm and 17th December 2022 at 12.00pm to whisper Christmas wishes in their ears.

Not to forget, calling all Swifties! Sungei Wang Plaza is going ‘Back to December’ with Swiftmas Season on 11th December from 2.00pm to 4.00pm (1st session) and 7.00pm to 9.00pm (2nd session) with a special Taylor Swift Christmas Listening Party! As for Beliebers, a special Bieber Holiday Season awaits you on 17th December from 12.00pm to 4.00pm, so be sure to mark your calendars for an unforgettable day under the ‘Mistletoe’. Also, get inspired and empowered by the Women in Education Industry special on 18th December from 10.00am - 2.00pm .

Wang-derful Contests

Unleash your creativity and win attractive prizes when you participate in the Wang-derland contests happening all month! On 3rd December at 11.00am, showcase your unique talents at the Asia Talents Search Audition or dress to impress in your most joyful festive outfit for the Santa & Friends Costume Competition on 10th December at 11.00am. For artsy ones, a Colouring Contest by Global Art will be held on 18th December at 11.00am while aspiring singers can challenge their singing prowess at the Christmas Game Challenge by Loud Speaker Malaysia on 24th December at 2.30pm.

Wang-derful Performances

Cheerful tunes of Christmas carols will fill the air and warm the soul on 6th December at 2.00pm as Acapella Carolling takes the stage, followed by A Christmas Kids Cabaret on 18th December at 4.00pm.

Wang-derful Redemption

Enticing festive redemptions awaits you when you shop at Sungei Wang Plaza! Redeem an exclusive soft comfort pillow when you spend a minimum of RM238 in a maximum of TWO (2) receipts and free parking for 2 hours with a minimum spend of RM50 & above in a maximum of TWO (2) accumulated receipts.

Special thanks to our event partners Yayasan Food Bank Malaysia, Beryl’s Chocolate, Global Art Malaysia, Romance Magic & Art Sdn Bhd, Jumpa @ Sungei Wang and Loud Speaker for making this celebration an extra special one.

All of us at Sungei Wang Plaza would like to wish our shoppers Happy Holidays, Merry Christmas & Happy New Year!

For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com or check real-time updates on Sungei Wang’s Facebook page at www.facebook.com/sungeiwangplaza

Influencer Zyro Wong & His Mom Go French Victorian Glamour In Dual Birthday Bash

Happy Birthday to Influencer Zyro Wong & his Mom, Madam Lay Yong! I was very happy to attend their grand birthday party themed Paix, Armour, Bonheur which means Peace, Love, Happiness and that was exactly the atmosphere that lit up the whole night. 

The birthday celebration venue sponsor was Black Tower Cafe with its iconic replica of the Eiffel Tower which was the perfect setting for this mega celebration. The 120cm beautiful cake really caught my eye. The party was attended by over 200 guests who came dressed in their best vintage Parisian elegance. I loved the colorful Victorian themed dresses that looked so stunning. Everyone also enjoyed the sumptuous buffet spread provided.

Guests were also entertained by repertoire of top Malaysian performers including Christine & Joshua, Fara Dolhadi, Ben Ng, Candice, Ying Ying, Louisa, Kryz & Bernard and magicians Chase and Adrian. I really enjoyed watching the magic show performance which was both hilarious and exciting.

It was truly a night to remember, in true fashionista and influencer glamour. Celebrants Dr. Zyro Wong and his mother, Madam Lay Yong, reigned the stage with their Victorian-themed wardrobe with full regal accessories. Of course, Dr Zyro himself was a fashionista with 4 wardrobe changes, each time wowing the crowd for photo opportunities.

It was a memorable night of celebrating, dining and converging in style. Guests walked away with over RM100,000 worth of lucky draw gifts and goodie bags contributed by:

Black Tower Cafe

 Petit Bites 

 Dolemon 

 Empro 

 LUMOS Projector

 Chidorri Wellness Spa 

 Smileway Dental Clinic

 Epigenetic Wellness Centre

 Clinic Terry Lee

 CSVD

 The Alley

 Chang Jiang White Coffee

 ParkRoyal Collection KL

 le Mariage Bridal

 BAM & Co

 Vanessa Lee Makeup

 Liz Beauty Academy

 Winz Loo Saloon 

 Nan Yang Chen Siang

 Ideal Beauty House

 Caroline Ang

 SamSpace

 Fei Fei Crab

 DJL 

 Deroma 

 Afeer Kuala Lumpur 

The birthday bash was indeed a very memorable party for all who attended. This was a great place for those in the business world to make new connections and to create new opportunities. It was the grandest birthday celebration I have ever attended. Thanks for the invitation. 

SCOTT’S AIMS TO PROMOTE CHILDREN’S HEALTHY GROWTH AND DEVELOPMENT

Great news! Scott’s Gummies with Multivitamin is now available in a new exciting flavour! 

Mr Bryan Wong (3rd from left),Cluster General Manager at

Haleon MSB & Indo-Chinadelivering his welcome address

at the Scott’s Mango MVMGummies launch event.

Almost every parent worries about the amount of nutrition their children consume daily. I am also one of them and since my children were young, I have been buying Scott's Gummies for them. As maintaining the health of children is usually one of their top priorities, parents most often seek new ways to provide the necessary nutrients needed for healthy growth.

Scott’s Gummies with Multivitamin is now available in mango flavour, joining the existing range of Apple and Tropical flavours. Scott's Gummies with Multivitamin (rich in Vitamin A, B6, C, D, E, and Zinc), is specially made for kids aged five and above. 

“When it comes to food or vitamins, children are quite picky as they typically have taste preferences. With that in mind, we ensured Scott's Gummies with Multivitamin delivers the benefits of key micronutrients at optimum levels for children in delightful flavoursto suit their palette,” said Bryan Wong, Cluster General Manager at Haleon MSB & Indo-China.

Scott’s is the number one brand in Peninsular Malaysia for Child Health Supplement and Vitamin C (Child) Category based on IQVIA. Scott’s is a long heritage brand, famous for its emulsion and DHA range.

Scott’s collaborates with Watsons Malaysia in an effort to make Scott’s products easily accessible to consumers located around the country. Consumers will enjoy special discounts when they shop for the new flavour of Scott’s Gummies with Multivitamins from Watsons. 

The VVIP’s standing around the newly

launched Scott’s Gummies with Multivitamin in Mango flavour,

joining the existing range of Apple and Tropical flavours,

specially designed for kids aged five and above.

Additionally, consumers who make a purchase of RM100 and above will receive a crocodile blanket. This exclusive promotion starts today, 15th September 2022, and will end on 26th October 2022.

In conjunction with the launch, Scott's will channel the contribution to Smile Train, an international cleft-focused organization that provides corrective surgery and support for children born and/or living with cleft lips and palates.

Group Photo of the VVIP’S, KOL, Generazi Z and Z Power Host and Kids.

The second half of the event featured the latest seasons of popular reality game shows‘Generasi Z’ Season 2 and ‘The Z Power’ Season 3, where children between the ages of 11 and 13 compete in various activities that challenge them physically and mentally, ultimately strengthening their foundational skills. ‘Generasi Z’ hosted by Harris Alif will be aired on

Sunday, September 18, 2022, at 9:00 PM, and ‘The Z Power’ hosted by Owen Yap and Jordan Sen will air on Saturday, September 17, 2022, at 9:00 PM on TV3 and 8TV respectively.

Present at the launch event, which took place at Pavilion Bukit Jalil were Scha Alyahya and participants of reality game shows, Generasi Z and Z Power Kids. Scha shared her views on her preference for Scott’s Gummies with Multivitamin for her daughter, while the cast of Generasi Z Season 2 and Z Power Kids Season 3 participated in fun and competitive activities.

The Scott’s Gummies with Multivitamins in assorted flavours retails at a recommended retail price of RM46.50 for a bottle of 60s or RM12.60 for a pack of 15s and can be obtained at all leading pharmacies.