Dettol Relaunches Its Personal Wash Range

Dettol introduced its personal wash range to protect 1.97 million Malaysian households from 100 harmful germs^*

Nothing makes a mother more proud than to watch her kids grow up.  But mums are also concerned that as their kids grow, they explore more of the world and face risk of exposure to more germs. As a mother myself, I always worry about my children's personal hygiene because there are germs everywhere and children fall sick easily when their immune system is low.

Hearing mums’ concerns, Dettol, the world’s No. 1 germ protection brand^** has relaunched the whole personal wash range of products recently to protect all Malaysian families from 100 types of harmful germs.  Dettol ‘ProFresh’ is formulated to provide ‘12 hours odour protection’ and to ensure all day freshness, even in Malaysia’s hot and humid weather.  Dettol ‘ProSkin’ provides ‘8 hours moisturising’ to keep the whole family’s skin protected, which is often compromised when exposed to harmful environment, such as strong sun rays or continuous air conditioning.

Launched over 80 years ago, Dettol has been the leader in germ protection and an active partner of all mothers who want to protect their families.  Having committed to improve the health of families through better hygiene, the brand consistently innovates solutions to fight evolving germs in our environment, thus enhancing the quality and efficacy of its products to safeguard consumers’ wellbeing.  No wonder it has earned the trust of mothers worldwide to help her family members maintain good hygiene, which is essential for good health.

Particularly in Malaysia, Dettol has been the No. 1 germ protection brand over the years. As the brand continues on its journey to find the right germ protection solution for Malaysian families, Dettol has identified different needs in personal wash, which largely narrows down to ‘odour protection’ and ‘skin protection’.

“We take shower to keep our body clean.  But beyond this basic need, there are more advanced and versatile needs, which depends a lot on the family’s lifestyle.   Particularly for Malaysian families, their needs largely come down to 2 requirements: ‘odour protection’ that is mainly associated with odour causing germs in sweat, which prevails in hot tropical weather; and ‘skin protection’ that keeps skin healthy and well moisturised -- a constant challenge here due to higher exposure to sunlight and humidity, causing dust and germs to stick to the skin.   The new Dettol personal wash is designed to provide ‘protection from 100 harmful germs’ to address to both needs. ‘ProFresh’ is developed to control odour causing germs and provide 12 hours of odour protection, and ‘ProSkin’ focuses on healthy skin, giving 8 hours moisturisation. Both platforms are dermatologically tested and proven to be suitable for everyday use for families,” explained Kim Minyoung, Marketing Manager of Dettol Malaysia and Singapore.

Dr. Steven Chow

Dr. Steven Chow, Senior Consultant Dermatologist explained that, mothers today are cautious about maintaining body hygiene and healthy skin of the family.

“Kids love playing outdoors, and while mothers are very happy to see them being active and having so much fun, they do worry at the invisible germs that may be clinging on to them. 

Not to mention the smell! There is nothing quite as overpowering as the odour when your sweaty children come home from physical activities at school. Effective germ protection body wash in the bathroom is the solution for the whole family! As kids’ skin is vulnerable, dermatologically tested solutions are important” said Dr. Steven.

He highlighted that many people have the misconception that sweating causes body odour, especially.

“Sweat itself actually does not smell. Rather, it is the germs in the sweat that react chemically to produce odour by breaking down the sweat molecules into acids. Hence, it is important to remove the source of germs on the surface of the skin with specialised products, rather than simply clean with any regular product. This not only ensures that you and your family smell fresh all day, but also helps to improve your overall health,” he pointed out.

Keep the whole family hygienic and protected from germs, while they lead a healthy and active lifestyle! The Dettol personal wash range comes in five uplifting variants, namely Cool, Lasting Fresh, Re-energize, Fresh, and Skincare. Retailing at major supermarkets and pharmacies nationwide, each variant is available in 250ml bottle at the price of RM6.90, 500ml bottles at RM12.46, 950ml bottles at RM20.25, and the 900ml refill pack at RM15.67.

My whole family really like to use Dettol Profresh which gives 12 hours odour protection so we can stay fresh all day long. To know more about this product, you can visit Dettol Malaysia FACEBOOK or WEBSITE. 

^*34.1% (1.97 mil) Malaysian households across Peninsular Malaysia have purchased any Dettol Personal Wash (Liquid + Bar + Hand Soap) over the past 12 months. Source: Kantar Worldpanel Malaysia

^**based on information reported by Nielsen through its Scan Track, Market Track and Retail Index Services for the Germ Protection category market (Reckitt Benckiser defined) for the 52-week period ending March 2017, for the total grocery market