Monday, August 15, 2016

KidStrong Phase II Campaign Launch



Pfizer Malaysia announced their commitment to continue the KidStrong Campaign and raise awareness on Pneumococcal Disease on the second phase together with the Malaysian Official Design Association (MODA), the Asian Strategic Alliance for Pneumococcal Disease Prevention (ASAP) and a new retail partner, Sunway Pyramid, Malaysia.

The KisStrong campaign features a superhero theme which highlights the importance of protection for children through vaccination to stay strong and healthy. The symbol of the campaign, a superhero's cape, signifies the protection for the children - a symbol of security for the children against Pneumococcal Disease.

Noor Yang Azwar Kamarudin, Director of Corporate Affairs, Health & Value of Pfizer Malaysia gives her welcome speech.

Datuk Dr. Zulkifli Ismail, Chairman of Asian Strategic Alliance for Pneumococcal Disease Prevention (ASAP) who was speaking on the importance of protecting children against this disease.

Pneumococcal is one of the main causes of mortality among children globally with an estimate of more than 900,000 deaths worldwide. This disease is preventable by giving vaccine to the children.

Dato' Dr. Musa Mohd Nordin, a Consultant Paediatrician & Neonatologist at Damansara Specialist Hospital explaining about the awareness of this disease and that the Government should make it compulsory for all children to get the vaccination even though vaccination is expensive.

KidStrong Superhero merchandise, themed baby rompers and baby swaddles will be available to the public from 10th to 21st August 2016 at Central Avenue at LG2 at Sunway Pyramid and all the proceeds will be given to Yayasan Chow Kit (YCK) organization, a 24-hour crisis and drop-in center that provides protection to high risk children with low immunity living off the streets of Chow Kit.

Gillian Hung, the President of Malaysian Official Designer's Association (MODA) interprets the fashion designs of Superhero capes into ready-to-wear baby rompers and swaddles.



Pfizer Malaysia is committed towards Working Together for a Healthier World. For more than 50 years, Pfizer has worked to make a difference for all who rely on them. to learn more about their commitments, please visit www.pfizer.com.my



16 comments:

  1. Wow Superhero capes. And love the one on display. Yeah, we need to protect our children from all sorts of things, especially diseases.

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  2. wow...fun event!!!the mascot so so so cute!!

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  3. That's a great event which will raise the awareness of parents, which can help them stay away from disease :)

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  4. this is an educational event to raise event.. it is great reminder to us as parents sometimes....

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  5. So cute! Those kids must had a blast on that day.

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  6. Super Cape Kid is so cute! The cap looks pretty cute when the kids wear it ><

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  7. Great launching event.. Having fun there!

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  8. Your son are so cute ^^ You and your son must be very enjoy in the event

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  9. How adorable those mascots are!
    It looks like an enjoyable time for u and ur Son!

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  10. great event! guess all the kids have so much fun there

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  11. Great efforts on taking health into one's own hands. No one is responsible for our own wellbeing but ourselves

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  12. looks like a fun event for the kids too. hope everyone learned and benefited from it.

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  13. super cute event. i bet the kids sure have a good time.

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  14. Interesting event with interesting point of views that they have that point of view about this vaccine.

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  15. Great event to raise awareness on Pneumococcal Disease, because I know very little about it too >.<

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