Designer Jovi
Five families dazzled in their Raya outfits this year thanks to the ‘Gaya Raya Bersama TOP’ campaign. For their support of TOP, the No.1 detergent brand in Malaysia, they won designer wear from acclaimed designer Jovian Mandagie, and TOP products worth a combined total of RM30,000.
The brand shared this at the ‘Gaya Raya Bersama TOP’ Open House event, where the TOP team, Jovian Mandagie, artistes Ernie Zakri and Ismail Izzani, the winning TOP users and members of the media celebrated Hari Raya together, and feted children from Rumah Bakti Nur Syaheera.
This year, TOP has added a Corporate Social Responsibility component to its long-running ‘Gaya Raya Bersama TOP’ campaign by delighting 31 children from Rumah Bakti Nur Syaheera with designer baju kurung and baju Melayu from Jovian Mandagie’s ready-to-wear collection worth a total of RM10,000.
Designer Jovi
According to Southern Lion Sdn Bhd, Marketing Manager (Fabric Care Division) Ms Ling Ai Li, consumers trust TOP’s Japanese detergent technology to care for their daily laundry, heavy laundry items such as towels, bedding and curtains, and even their special occasion delicate items.
“More Malaysian consumers are turning to TOP as their first choice detergent, be it for powder, liquid or ultra-concentrated detergent. We always see a spike ahead of the festive seasons because Malaysians really wash and refresh all types of laundry. This is the best time for us to sincerely reward our customers for their loyalty and support because they look to TOP as a laundry essential, even for use on fine designer wear. The winners and their families look spectacular in their Jovian Mandagie outfits.”
“We chose to partner with Jovian Mandagie because his designs speak to stylish Malaysians, yet still hold to the fine-tailoring of traditional baju raya. We are very proud that this year we have extended the ‘Gaya Raya Bersama TOP’ as a Corporate Social Responsibility initiative to give the children from Rumah Bakti Nur Syaheera designer wear that can grow with them. As a popular choice detergent, TOP has proven effective to remove stubborn dirt and it is able to penetrate the fabric core through Anti-Sebum and Micro-Clean Tech innovations as it saves more time,” Ms Ling said.
The families of the five winners, took to the catwalk to share how they style and carry their Gaya Raya Bersama TOP outfits by Jovian Mandagie. These first-time models shone with confidence and excitement.
One of the winning families of Gaya Raya Bersama TOP pose in their Jovian Mandagie baju raya
For Jovian Mandagie, the ‘Gaya Raya Bersama TOP’ campaign makes his ready-to-wear collection more accessible to more Malaysians.
“Too many people shy away from designer wear because of the perception that it is expensive, requiring special care, without trying it on first. Our ready-to-wear collection is stylish, made from quality fabrics with excellent cutting and tailoring. These are pieces that can be used for years to come and still maintain their shape, and fabric. TOP detergent is an ideal choice to use on these fabrics – just follow the care instructions,” Jovian said.
For Amira Nadiah Bt Abdullah one of winner, the ‘Gaya Raya Bersama TOP’ is a campaign that the entire family looks forward to because of the exclusive prizes.
“We are long-term TOP users, and have always wanted to win the ‘Gaya Raya Bersama TOP’ contest for the beautiful and exclusive designer wear. This year we finally won, and are so pleased with the outfits, and the products that we received from TOP. Our families and friends loved the outfits and remarked how well they suited us!” said Amira.
The children from Rumah Bakti Nur Syaheera were overjoyed with their new outfits.
“This contribution was unexpected and sparked so much joy among the children. They do receive new baju raya from others but never designer wear, let alone from Jovian. On the day they received the outfits some of them did not want to take the clothes off as they treasured it so much! Our heartfelt thanks to TOP and to Jovian for giving these children such a special gift,” said the administrator of Rumah Bakti Nur Syaheera, Pn Suzana Binti Jafar.
Aina Syahirah, a 16 year-old from Rumah Bakti Nur Syaheera could not stop smiling throughout the event.
“I love this outfit because it is so beautiful and special. I’ve never owned something so nice. After today’s event, I’m going to handwash it with TOP detergent, and keep it carefully for the next very special event.”
The TOP Open House event included performances by artistes Ernie Zakri and Ismail Izzani, that had all guests entertained.
The ‘Gaya Raya Bersama TOP’ campaign is in its fifth year.
To find out more, please visit http://www.southernlion.com.my or call customer care line at 1800-88-0133.
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