Monday, November 13, 2017

Knightsbridge Resources Partners with U Mobile to Launch TraqKid - Malaysia’s First Mobile-Based Child Tracking Kit

Knightsbridge Resources Sdn Bhd (Knightsbridge Resources) and U Mobile Sdn Bhd (U Mobile) today officiated the launch of TraqKid, Malaysia’s first mobile-based child tracking kit that provides end-to- end support for parents so that they may be proactively updated on their children’s whereabouts when they opt for the service. It also enables parents to seek seamless emergency assistance from TraqKid’s call centre and responders from Community Policing Malaysia should the need arise. TraqKid is made possible with a U Mobile SIM card that is enabled with a SIM-based location service technology.

At the partnership signing and launch ceremony, Chairman of Knightsbridge Resources & Founder /CEO for Community Policing Malaysia, Kuan Chee Heng, shared that the service was a first-of- its-kind in Malaysia. “TraqKid offers parents a seamless experience as everything can be done via a mobile phone. There is no need to purchase any other accessory because the SIM-based location technology embedded in the U Mobile SIM card is able to track any GSM device that it is hosted under.”


From Left Ms. Jasmine Lee, Chief Marketing Officer, U Mobile Sdn Bhd, YB Dato’ Sri Hajah Rohani binti Haji Abdul Karim, Minister of Women, Family and Community Development of Malaysia, Tan Sri Musa Bin Tan Sri Haj

What sets TraqKid apart from other child tracking services in the market is its integration with their call centre and Community Policing Malaysia’s responders. “In an emergency situation, parents can get assistance to locate their child with just a touch of a button. Once an alert is triggered, we will mobilise our force to the location where the child was last tracked,” said Kuan.

U Mobile’s Chief Marketing Officer, Jasmine Lee, shared that U Mobile was happy to help make TraqKid possible for parents. “U Mobile is all about coming up with unlimited ideas that benefit our customers. We are delighted to be chosen as a partner by Knightsbridge Resources to offer this new service. It is also timely for us as we have switched on the additional spectrum awarded to us by the government last year. With our enhanced network, we are in the best position to support the service.”

The ceremony was officiated by Yang Berhormat Dato’ Sri Hajah Rohani binti Haji Abdul Karim, Minister of Women, Family and Community Development and patron of TraqKid. During her speech, the Minister highlighted that, “Children are important assets towards the country's development and they inherit our legacy to thrust forward our country to the next phase of development. Thus it is everyone’s collective duty and responsibility to take a proactive role in protecting and ensuring the safety of our children.”

To further complement the situation, the Minister encouraged parents out there to utilise the availability of this service that will assist in giving greater child safety. She pointed out that her Ministry will partner with the stakeholders to ensure greater protection and monitoring is implemented for child safety through the available mobile app introduced by TraqKid.

“Let’s work together to make this service a success in protecting our children,” she added. TraqKid is available for pre-order from 1 November 2017. Subscription starts from RM58 monthly with U Mobile. Upon registration, there is an upfront fee of RM36 for Personal Accident Insurance. For more information, please log on to www.traqkid.my. The signing ceremony between Knightsbridge Resources and U Mobile took place today at the Royal Lake Club.

About U Mobile
At U Mobile, we are driven by our customers’ passions to create Unlimited Ideas. We make it our business to constantly innovate so that we can create products and services that our customers value most. With the recently awarded additional spectrum of 2x15MHz of 1800MHz bands and 2x5MHz of 900MHz bands switched on along with our continuing commitment to expand our network, we are in position to deliver an enhanced network experience that will add unlimited fun and freedom to our customers’ lives. For more information on U Mobile’s products and services, please visit http://www.u.com.my or contact U Mobile’s customer service at 018-388 1318.

About Knightsbridge Resources Sdn Bhd
Our management consulting services focus on clients' most critical issues and opportunities: Strategy, Marketing, Operations, Technology, Transformation, Digital, Advanced Analytics and Sustainability across all industries. We bring deep, functional expertise, but are known
for our holistic perspective: we capture value across the organization and markets. Please contact us via our call centre at +603 2787 7998

About Community Policing
We are a non-profit organization and all members strive to work towards a safer community through close cooperation and understanding with the police. Our members consist of ordinary citizens, retired police officers and everyone who cares and concern for the safety of the society. It is our effort to form smart partnership with the police to identify and prioritize problems of crime and social disorder. We share the responsibility in the development and the implementation of proactive problem solving strategies in identified issues. https://www.cops.org.my




16 comments:

  1. Hey this is a good service for your country. Kids can now be safer with this tracker. Hope parents can make good use.

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    1. Yes, it's a good service and hope more people will know and use this.

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  2. heard about his app.. i think it's quite good.. but need to check it out properly frst.. pls do a review and let us know!

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  3. good to have a service like this to take care of our kids.. being able to track them is of paramount importance!

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  4. App yang bagus untuk ibubapa supaya dapat track anak-anak. Hope dengan adanya app seperti ini kadar kes penculikan berkurangan dan kerisauan ibubapa dapat dikawal

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    1. Yes, hope there will be less cases of lost children with traqKid.

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  5. This is really amazing and useful service. So important thing that can track kids when they lost.Will check this app.

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    Replies
    1. Great. Check it out and recommend to friends.

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  6. Heard about this and saw it at a mall. Forgotten where I saw the banner. But this is a really great technology especially nowadays where safety concern is really... Concerning sigh

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    1. These days we have to really becareful, so many kidnapping of children around.

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  7. This is super useful for a busy parent like me. The tracking device for kids is like the must have for parents nowadays.

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  8. wow child tracker by Umobile? this is really a good one and useful to lotas of moomy and daddy. Nowadays kids really superb active. never stick to their chairs or stay close to their parents

    racheal_foodilifecious

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    1. Yes, kids these days are different from us when we were young.

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