SushiVid Crunch Event

Many bloggers and youtubers were invited to the SushiVid Crunch Event at The Bee, Publika on 29th April 2017. This was a gathering for youtubers, bloggers, instagrammers, social media influencers to learn how to create quality content and grow through sponsorships.

The social media influencer workshop was organised by SushiVid, a platform connecting brands to social media influencers. SushiVid is Southeast Asia's leading influencer marketplace. With over 500 content creators, SushiVid helps brands scale and simplify the process of launching and managing an influencer campaign by providing YouTube analytics to gauge the effectiveness of a campaign. SushiVid has created over 100 campaigns in one year and has collaborated with brands such as Digi, Lazada, Shopee, 11Street, Bonia, Lelong, Watsons, TP-LINK, Panasonic, DBS Bank, Uniqlo, Hermo, b.liv, Havaianas, Shopback, Propsocial and many more.

The Malaysian Digital Economy Corporation (MDEC) supported this workshop which was organised to encourage branded content creation in media channels such as YouTube, Instagram, Facebook, and blogs.

From left to right, Hasnul Hadi Samsudin, Foong  Yuh Wen, Tan Sri Vincent Lee

Foetus International group executive chairman Tan Sri Vincent Lee together with MDEC’s VP of Creative Content and Technologies, Hasnul officiated the workshop. Hasnul Hadi Samsudin said that its focus has always been about growing Malaysia’s digital economy and the new media space. “We would like to support and create a complete New Media community that will learn and leverage on each other, and hope they will utilise platforms like SushiVid to fuel their growth together,” said Hasnul.

SushiVid chief executive officer, Foong Yuh Wen said SushiVid’s vision is to help content creator become successful. Foong said SushiVid successfully paid out RM293,000 to long-tail influencers in the span of 10 months. She also announced SushiVid’s future plans that includes new blogger integration and not just Youtubers. She wants the introduction of a monthly pricing plan for brands wanting to engage in influencer marketing.

At the workshop, Roberto Mata, Head of Online Marketing, Lazada shared what they look for when collaborating with social media influencers in their marketing campaigns.

From left to right, Roberto Mata and Foong Yuh Wen

Comedian Youtubers, Vikneswaran Veerasundar (Vikarworld), Adam Shamil and Taneshh introduced themselves and shared their experiences working with brands the fun and creative way while maintaining the facts and originality. They also shared their experiences when they met their fans even though some were in really awkward situations.

From left to right, Joelle Choong, Vikneswaran Veerasundar (Vikarworld), Adam Shamil, Taneshh

For more information on SushiVid, check out www.sushivid.com

These are some of the sponsors at the SushiVid Crunch event.

TAGBOOTH

Tagbooth is a photo booth provider with multiple different attractive packages to choose from. From their PhotoBox, photos can be printed on the spot.

Find out more at: http://tagbooth.com.my/

Havaianas

For this event, SushiVid worked with Havaianas to give to our influencers discount vouchers for a pair of Havaianas, keychains, 10 pairs of havaianas flip flops and floats to be won. One Thread stores are at Telawi Bangsar, Pavilion KL, and KLCC.

BLU

The DIAMOND M combines the use of special metallic paint along with electrolyzed technology to achieve a high end looking smartphone.

DIAMOND M is based on the MediaTek 6580 platform that offers 1.3GHz Quad Core processing speed and 512MB of RAM with a 5" display.

For more information you can go to http://bluproducts.com/devices/diamond-m/

JBL Grip 100

Twistlock™ Patented Design fits into ears without falling off easily. It is sweatproof, durable and comfortable even during long sessions.

This item is sold at Lazada for RM89.00 - http://www.lazada.com.my/jbl-grip-100-action-sport-in-ear-headphones-blue-15018175.html?ff=1

HERMO

Hermo is Malaysia’s leading beauty online beauty retailer since 2012.

https://www.hermo.my/

b.liv

b.liv is the leading brand in pores management solution and healhy skin

MILO® NUTRI UP™

With high calcium and protein, it has great Milo taste and is best consumed when chilled.

ZICO® Coconut Water

ZICO® is pure, Premium Coconut Water™ hand harvested from coconuts in Thailand, Indonesia, and the Philippines. With a balanced blend of electrolytes from Mother Nature, including potassium, ZICO Premium Coconut water is a refreshing way to stay hydrated and treat your body well.

Monster Energy

Monster Energy is an energy drink distributed by Coca-Cola Malaysia. The regular flavor comes in a black can with a green, torn M shaped logo. For more information on Monster Energy drink, click https://www.monsterenergy.com/my/en/about-us

I met many bloggers, youtubers and instagrammers at this workshop which was full of sponsorship opportunities with brands such as Hermo, b.liv, Havaianas, Lazada, MILO® NUTRI UP™, BLU, JBL, and ZICO® Coconut Water, Monster Energy, and TagBooth. My children loved the giant Havainas slipper float and we won that at the lucky draw. I liked TagBooth where I could take memorable and creative photos which were printed out for us but most importantly, I learnt how to improve myself as a blogger. Thanks to SushiVid for organizing this workshop.