My Hero-Scar Campaign

Last Saturday, I brought my 2 children to attend the 'My Hero-Scar' campaign at Young Explorer Gym. The children had fun playing while I listened to the talk. Hiruscar and Hiruscar Kids is a scar care brand. 'My Hero-Scar' campaign was launched to raise awareness among parents on the importance of outdoor play time for children's physical and psychological development. The campaign also aims at encouraging parents to allow their children to explore and enjoy outdoor activities without worrying their little ones getting permanent scars from bruises and scrapes as long as it is treated properly with the right scar care product.

Children these days do not play outdoors everyday because parents are worried about their children getting cuts and bruises. There are also lots of kidnappings and other reasons parents seldom bring their children to play outdoors. Actually, children are very active and parents should let children be adventurous because it is part of growing up.

Hiruscar and Hiruscar Kids offer an efficient and convenient solution to make sure adults and children don’t keep scars but only good memories from their outdoor activities. Ultimately, the ‘My Hero-Scar’ campaign aims to provide parents the assurance that while children can be active and adventurous, they do not have to worry about children’s scars as they are well taken care with Hiruscar and Hiruscar Kids,” said Koon Yin Pang, Senior Manager, Consumer Health Lead, Marketing Management, Consumer Health of DKSH Malaysia Sdn Bhd.

Ms. Pang, Senior Manager, Consumer Health Lead, Marketing Management, Consumer Health of DKSH Malaysia Sdn Bhd.

Often, parents believe that their children are safer indoors. Technology and an increasing range of home entertainment make it easy to keep children from playing outdoors. According to a study done by the regional parenting portal theAsianparent.com, 98% of parents in Southeast Asia allow their children to use IT devices regularly. 41% of these children aged between three and eight years old spend more than an hour per sitting on their devices.

While it is inevitable in today’s technology-driven world to ban the use of devices, parents should nevertheless be aware of the negative effects of an extensive use of electronic devices such as addiction or the correlation of device usage with childhood obesity. In order to counter those risks, parents should consider more outdoor activities for their children.

Dr. M.S. Priyadarshini, an industrial and organizational psychologist who is also a life skills
development trainer explained that “Outdoor activities have important physical and psychological advantages on a child’s development. They stimulate for example a faster brain development. Children that play more outdoors are prone to be more active and hence less likely to be overweight while growing up. Besides, they become better learners, socialize more through group play and will therefore later on be more capable of connecting to others."

Parents are therefore advised to let their children play more outdoors and not to be over-
protective. It is part of growing up for children to occasionally get cuts or minor injuries that
might lead to scars if left untreated. Apart from these incidences, adults and children can also acquire scars from chickenpox, measles or mosquito bites.

According to Health Department director-general Datuk Dr Noor Hisham Abdullah, Malaysia
counted about 167 cases of chickenpox last year. The prevalence of measles was even higher. Compared to the same period in 2015, the prevalence of measles has increased of about 340%. About 18% of the children who have had chickenpox for example are likely to get scars mainly on their faces, thorax, abdomen and back. This might affect the child’s self-confidence and self-esteem. Therefore, the launch of ‘My-Hero Scar’ campaign is timely and useful to reach out to Malaysians to help them learn and treat wounds and scars effectively.

Children who play at the playground or any play area would fall or get cuts or minor injuries that might lead to scars if left untreated. Adults and children can get scars from mosquito bites, chickenpox or measles. 

“With Hiruscar and Hiruscar Kids, young kids and adults are able to enjoy the essential
moments in life and help break free from their scarring conditions”, added Koon Yin.

About Hiruscar

Hiruscar is a quick-absorbing non-greasy and film-free clear gel that helps reduce scar
visibility. The product contains MPS combined with Allium Cepa together with four more elements that reduce excessive tissues from forming. It also improves and dissipates wounds naturally while softening thick marks. In order to see the best results, treatment should be continual for 4-6 months, use 2-3 times daily on closed wounds. Treatment times can vary depending on the condition, size, type, severity and age of the scars. 93% of consumers indicate that their scars heal at the end of 12 weeks.

For children, Hiruscar Kids combines five molecules as heroes and helps parents to look after childhood scars. Both products including Hiruscar Post Acne are available at leading personal care stores and pharmacies.

The fun treasure hunt during the launch of the ‘My Hero-Scar’ campaign creates nice family memories and strengthens the bond between parents and their kids.

To find out more about the ‘My Hero-Scar campaign, visit Hiruscar official Facebook page at
https://www.facebook.com/Hiruscar.Gel.Malaysia/ or log on to Hiruscar official webpage at
www.hiruscar.com.my.