Beyond Brick & Mortar: How E-commerce is Making Malaysian Businesses Shine

Within the Malaysian economy, a network of micro, small, and medium-sized enterprises (MSMEs) plays a crucial role.  These businesses form the nation's backbone, accounting for a remarkable 97.4% of all enterprises and contributing a significant 38% to the country's GDP. MSMEs drive innovation, preserve cultural heritage, and foster local prosperity through job creation and community engagement. However, their path to sustainable growth faces challenges such as rising competition and resource constraints, even more so for businesses outside major urban centres.

Fortunately, digitalisation offers a promising solution. E-commerce, a cornerstone of digitalisation, presents a powerful platform for MSMEs to overcome these obstacles. It can help businesses reduce overhead costs, transcend geographical limitations, and unlock new customer bases. Moreover, e-commerce platforms often offer tools and features that enhance customer engagement and foster brand loyalty, creating a more interactive and personalised shopping experience. Ultimately, by embracing e-commerce,  MSMEs can become more competitive in the marketplace, paving the way for long-term success.

Supercharging Growth Through Meaningful Real-Time Connections

Starting as a small business in Selangor and Kedah, ZEKE Store had big dreams of showcasing their clothing's craftsmanship and distinctive designs to Malaysians nationwide. However, like many MSMEs, they had limited resources and faced fierce competition. Choosing the right platform was crucial, and for ZEKE Store, Shopee was a game-changer.

ZEKE Store's success is partly due to its strategic mastery of Shopee Live. This innovative livestreaming feature transformed the retailer’s customer engagement strategy. No longer confined to static product images, ZEKE Store now uses Shopee Live to showcase the quality, texture, and unique style of its clothing in real time. This dynamic approach deepens connections with viewers, enabling interaction with clothes and questions, fostering trust and nurturing lasting customer relationships.

Mr. Lai Ya Long, ZEKE Store Founder

"We're not just selling products—we're forging meaningful connections with our customers through Shopee Live," shared Lai Ya Long, Founder of ZEKE Store. Overcoming typical barriers to purchase, such as wanting to test or feel the product before purchasing, Shopee helped achieve remarkable results for the homegrown seller, resulting in a 65% increase in overall store performance. During the 6.6 campaign in 2024, their success soared further, with an impressive 85% growth compared to the same period a year earlier.

For ZEKE Store, Shopee has become more than just an e-commerce platform; it's a key element of their success. Through the strategic use of Shopee Live, they've strengthened customer bonds, showcased their brand, and brought Mr Lai's vision to life. 

A New Chapter:  Leveraging E-commerce to Reach Bookworms Nationwide

In 2020, Mr Yong Kon Teck, formerly of a beloved local bookstore, ventured into the world of e-commerce fueled by his deep love for books and a vision to reshape the book-selling landscape in Malaysia. Leaving behind the traditional physical bookstore model, Mr Yong founded Funbook to offer readers a vast array of books nationwide.

However, transitioning to the digital world was no easy feat. Mr Yong, a seasoned bookseller but an e-commerce novice, faced limited online visibility and a lack of digital marketing expertise. This translated to sluggish sales—a common concern for any new business venture. Determined to succeed, Mr Yong sought a strategic partner.

Recognising the need for a different approach, Mr Yong decided to work with Shopee, utilising its robust seller features to propel growth. Shopee Ads proved to be a critical factor in Funbook's success. Through targeted campaigns and strategic ad placement, Shopee Ads significantly increased Funbook's visibility on the platform. Book enthusiasts searching for their next literary fix could now easily discover Funbook's extensive and curated selection. Within a year, Funbook experienced a remarkable 2,789.52% increase in sales, marking a pivotal turning point in their journey. Today, Funbook continues to flourish, offering an even more comprehensive selection of books reaching readers across Malaysia with the help of Shopee’s extensive network of logistics partners.

"Shopee has been absolutely transformative for our business. Thanks to Shopee Ads, we've gained unprecedented visibility and reach, allowing us to grow exponentially and connect with readers across Malaysia,” remarked Mr Yong.

Mr. Yong Kon Teck, founder of Funbook

Funbook's journey isn't unique. Shopee helps SMEs thrive in the digital age by offering tools, resources, and support. From seller features to marketing tools like Shopee Ads and integrated logistics support, the platform provides solutions for businesses like Funbook to build an online presence, reach customers, and grow sustainably.

Robust Arsenal of Tools for MSMEs to Reach Greater Heights 

For Shopee, the leading e-commerce marketplace in Southeast Asia and Taiwan, prioritising the development of strategies and solutions to help local Malaysian businesses overcome challenges has consistently been a core focus.

Continuously innovating, Shopee recently launched Shopee Video, which provides customers with entertaining and insightful short videos from content creators. Similar to Shopee Live, this new feature helps sellers generate positive word-of-mouth reviews and recommendations for their products, leading to greater awareness and reach for their brands and products. 

"At Shopee, we're all about empowering local businesses like Funbook and ZEKE Store," says Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia. "We're not just a platform, we're a partner. We provide them with tools such as Shopee Ads, Shopee Live, integrated logistics, and features that help them elevate customer service, like fuss-free returns and delivery guarantees. We handle the tech so they can focus on what they do best, whether curating the perfect book selection like Funbook or showcasing unique fashion finds like ZEKE Store."

Customer Focus: Happy Shoppers, Thriving Businesses

For many MSMEs, fostering strong customer relationships is vital to success. Shopee understands this, and its recent launch of customer-centric programmes and features isn't just about keeping shoppers happy—it's also driving growth for sellers.

Since March 2024, Shopee has expanded its Change of Mind policy, offering hassle-free returns on a wider range of products to give customers peace of mind when exploring new offerings while ensuring sellers retain satisfied customers with quick and easy returns. Additionally, Shopee’s best-in-class Return and Refund process can be completed within two days for payments via ShopeePay —significantly faster than the industry average of seven days.

Fast and reliable deliveries are another priority as part of Shopee’s commitment to excellent service quality, with programmes like Instant Delivery, Next Day Delivery, and the On-Time Guarantee. The On-Time Guarantee even offers customers an RM5 voucher if an order arrives late, incentivising prompt deliveries and building trust with buyers—a crucial factor for any seller's success.

In partnership with its network of third-party logistics partners (3PLs), Shopee is also rolling out platform-wide free shipping from July 2024 onwards to further add value to customers and provide them with the best shopping experience. 

“Customers are the lifeblood for both MSMEs and Shopee. Delivering a high level of service is Shopee’s top priority, which will undoubtedly also benefit the sellers on our platform by providing greater customer satisfaction, loyalty, and repeat purchases,” said Tan. 

By prioritising customer satisfaction through these initiatives, Shopee enables Malaysian MSMEs to reach a broader customer base and achieve sustainable growth. It's a win-win situation for both sellers and shoppers – a satisfied customer becomes a loyal one, and Shopee's dedication to a smooth shopping experience nurtures precisely that.

Best Look Forward: How Malaysian fashion sellers are seizing opportunities in e-commerce

In today's fiercely competitive retail landscape, micro, small, and medium-sized enterprises (MSMEs) in the fashion industry encounter significant hurdles in captivating shoppers, even across e-commerce. Unlike other sectors, fashion MSMEs not only vie against each other but also contend with prominent, resource-rich brands with broad recognition. The vast array of online options available to consumers poses a challenge for smaller players to stand out. Constrained by limited budgets, manpower and tech limitations, coupled with the need to establish trust with potential customers, Malaysian MSMEs face an uphill battle in driving conversions and nurturing repeat business.

However, amidst these challenges, strategic solutions are available to support the growth of MSMEs. By focusing on outstanding customer service and customer-centric strategies, Malaysian businesses can stand out from the competition, forging strong, lasting relationships with shoppers. Beyond this, tools that help enhance the shopping experience, such as livestreaming, offer great potential for sellers to capture buyers online. Additionally, converting satisfied shoppers into advocates harnesses the power of positive word-of-mouth and glowing ratings and reviews, drives further growth, and helps establish a loyal customer base. 

Going Above and Beyond: Personalised fashion advice from Perak to nationwide 

One business that has achieved success through exceptional customer engagement is KM Fashion Center. Located in Teluk Intan, Perak, KM Fashion Center sets itself apart with stylish yet affordable fashion selections that resonate with Malaysian shoppers. Their dedication to excellence and affordability is complemented by a strong commitment to delivering a personalised customer-focused approach, positioning them uniquely in a competitive market.

KM Fashion Center heavily relies on Shopee’s interactive features, such as Shopee Live and Shopee Chat, to provide a hands-on, tailored approach beyond the mere transactional aspect of shopping to cultivate enduring relationships with its customers. In addition, using Shopee’s analytic tools allows them to curate their collections to precisely match customers’ preferences with their best-performing products, allowing them to offer a diverse range of choices that suit shoppers' tastes.

This customer-centric strategy has fueled remarkable growth for the brand, especially evident during the recent 6.6 campaign day, when order sizes tripled, and sales revenues doubled compared to the previous month. 

"Shopee has been a game-changer in facilitating direct connections with our customers. Shopee Live allows us to showcase our latest designs, which has helped to significantly boost our visibility and sales," said Cris Low, Director of KM Fashion Center.

KM Fashion Center also uses Shopee Live to deepen its customer engagement. It serves as a trusted channel for the brand to provide tailored fashion recommendations, collect direct feedback, and promptly respond to customer inquiries. Through Shopee Live, the brand is able to reach more customers beyond their physical location, while still maintaining a high level of customer service. Thus, Shopee Live created a new touchpoint highlighting KM Fashion Center’s product quality and expertise and fostering brand loyalty.

Unlocking Success with Authentic Customer Reviews

Beyond personalisation, research shows that reviews and ratings play a crucial role in boosting sales and building trust with potential customers, while user-generated photos and videos can effectively address initial buyer concerns. According to Shopee’s recent "The Future of Shopping" survey conducted with Kantar Profiles division, 19% of Gen Z participants prioritise 'highly recommended brands.' Additionally, they heavily rely on reviews, demonstrations, and endorsements (27% of respondents) when making purchasing decisions. 

Located in Kuala Lumpur, Tudung Exclusive is a fashion brand that has achieved success on Shopee due to its exceptional customer experience, as seen in its high customer reviews and ratings. In just four years, the brand, which empowers young Malaysian women with elegant, dignified attire that fosters confidence, cultural pride, and individuality, has built a following of over 75,000 satisfied customers and earned an impressive 4.9-star rating. 

Muhammad Abdullah, Manager of Tudung Exclusive, underscores the transformative impact of customer feedback on the brand’s evolution. "Positive reviews and ratings not only affirm our dedication to excellence but also drive our ongoing efforts to offer customers high-quality, versatile, and affordable Hijabs," he explains.

Through strategic engagement and a steadfast focus on customer satisfaction, Tudung Exclusive continues to thrive on Shopee, setting benchmarks for seller growth and enhancing its reputation in Malaysia’s dynamic fashion scene.

Increasing service quality and user engagement 

For Shopee, the leading e-commerce marketplace in Southeast Asia and Taiwan, prioritizing the continuous development of strategies and solutions to assist local businesses in overcoming challenges has always been a fundamental focus.

Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia, said, "At Shopee, our commitment to delivering excellent service quality to our users and driving the growth and development of local businesses have always been at the heart of what we do. This is why we continue to enhance our services which include improving buying and delivery experience in collaboration with our third party logistics partners, such as with the On-Time Guarantee program and the new 15 Days Free Returns program. These programs empower buyers with the assurance of prompt order fulfilment by all Shopee Supported Logistics and instil greater trust with buyers. Shopee reinforces their commitment to this promise with a RM5 voucher for all deliveries that exceed the estimated delivery date provided. 

In addition, with the growing preference among Malaysian consumers for an engaging and entertaining e-commerce shopping experience, Shopee also launched a new feature, Shopee Video, which provides bite-sized videos from content creators. MSMEs can expect that Shopee Videos will provide useful positive word-of-mouth reviews and recommendations for their products, thus driving greater awareness and interest in their shops and products. 

These new initiatives demonstrate Shopee’s dedication to sellers and consumers and its ability to meet their evolving needs. Shopee remains the trusted e-commerce destination for all. 

90% of Shopee Fashion Sellers Prioritise Muslimah and Inclusive Clothing

Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, continues to strengthen its commitment as a thriving hub for Muslimah and inclusive fashion. Shopee’s Gaya Lagi Lit Inclusive Fashion Study revealed that 9 in 10 fashion sellers now offer Muslim-friendly clothing for all sizes on the platform, with 60% of these sellers dedicating three-quarters of their inventory to cater to this growing category.

When surveyed, fashion sellers revealed a surge in demand for Muslimah and inclusive fashion. A significant 80% of respondents reported an increase in customer interest in modest, stylish, and inclusive clothing options on the platform. This data underlines the growing importance of this category within the Malaysian fashion landscape, and Shopee's position as a key player in catering to this evolving customer preference.

“Shopee is actively driving the Muslimah and inclusive fashion movement. We recognise this shift and are committed to fostering inclusivity on our platform. This is evident by 70% of sellers incorporating more size ranges and featuring diverse models. We empower sellers to cater to a wider range of body types, creating a truly representative shopping experience for all Malaysians on the platform," said Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia. 

The study unveils Shopee sellers' data-driven approach to Muslimah and inclusive fashion content. 70% prioritise customer feedback and order insights for inspiration, ensuring content directly aligns with evolving customer needs. The remaining 30% of sellers utilise external sources like peer analysis, social media trends, fashion blogs, and local influencers for inspiration.

This focus on data complements the strategies of brands like Zoe Arissa. Esther, Director at Zoe Arissa, exemplifies this by stating, "We use customer reviews to improve on our products and services while utilising Shopee Live to engage and interact with our audience in real-time. As a local fashion brand, we also design a wide range of Muslim-friendly styles to ensure our products resonate with Malaysians." 

 

Further study results reveal that price, quality, and variety are top customer priorities for Muslimah and inclusive fashion. A significant 80% of respondents identified offering high-quality products in diverse colours and sizes at affordable prices as the key driver of customer attraction. The remaining 20% prioritise differentiation through unique and authentic designs with frequent collection refreshes.

ZUCCA, a Malaysian modest fashion brand, exemplifies this focus. “We design our garments to respect cultural and religious values while allowing for personal expression. By providing a diverse range of contemporary and traditional styles, we ensure that every woman can find something that fits her unique taste. Additionally, we are committed to affordability, making it possible for all our customers to enjoy high-quality, modest fashion without compromising on style or budget," commented Nurul Syamira, Co-Founder of ZUCCA. 

Shopee's commitment to inclusivity is shaping the Malaysian e-commerce landscape. By empowering sellers and fostering a data-driven approach, the platform offers a diverse and representative shopping experience. This caters to evolving preferences and positions Shopee as a leader in Muslimah and inclusive fashion. As users embrace a wider range of styles, Shopee will remain at the forefront, ensuring everyone finds their perfect Gaya Lagi Lit look.

Learn more about Shopee’s Muslimah and inclusive fashion offerings while shopping RM1 Super Seringgit Fashion Deals this 7.7 Mega Fashion Sale: https://shopee.com.my/m/7-7 

Elevate Your Style with Shopee’s 7.7 Mega Fashion Sale

Unleash your inner fashionista and elevate your style with Shopee's unmissable 7.7 Mega Fashion Sale! Experience a seamless shopping extravaganza, with everything you need to curate a show-stopping wardrobe refresh – all at your fingertips. From 1 to 9 July 2024, amplify your personal style and shop smarter than ever at Shopee's 7.7 Mega Fashion Sale.

Daily 11 Fashion Steals with Super Seringgit Fashion Deals

Dive into a treasure trove of on-trend styles and score steal-worthy deals at just RM1 on an exciting curation of fashion must-haves from 1 to 9 July. From statement sneakers that elevate your everyday look to chic handbags that add a touch of sophistication, there's something for every style. Don't miss out on this daily chance to refresh your wardrobe with unbeatable prices across a vast selection. Start shopping at 12PM and revamp your look for less!

Free Shipping No Minimum Spend

Level up your wardrobe without shipping worries this Shopee's 7.7 Mega Fashion Sale! Shopee's daily Free Shipping vouchers, released at 12AM, empower you to indulge in a shopping spree. Simply claim your vouchers, redeem them at checkout, and refresh your look this 7.7!

Whole new Fast Fashion with Shopee’s On-Time Guarantee

Shop the hottest trends with confidence – Shopee's On-Time Guarantee ensures your statement pieces arrive within the Estimated Delivery Time when you need them. Experience the thrill of slaying in your new looks and if your parcel is delayed, you'll receive a RM5 voucher for all deliveries that exceed the estimated delivery date provided.* Shop stress-free, knowing Shopee prioritises timely deliveries so you can focus on what truly matters – rocking your new fashion finds.

8PM 15% Cashback Hours Daily

Maximise your fashion budget with daily 15% Cashback vouchers, redeemable until 9 July. Every purchase you make earns you Shopee Coins, which you can use towards future fashion finds. It's the perfect opportunity to elevate your wardrobe with on-trend pieces at incredible savings. Don't miss out - claim your Shopee vouchers today and enjoy upsized vouchers on 7 July!

Shop #ShopeeHaul Gaya Lagi Lit on Shopee Live with 7.7 Fesyen Fiesta

Shopee partners with popular local fashion brands and sellers to launch the 7.7 #ShopeeHaul Gaya Lagi Lit capsule wardrobe collection. Elevate your everyday style with this collection of trendy and affordable pieces that celebrate modesty. Mix and match to create the perfect inclusive looks and express your unique personality. Tune into Shopee Mamak on Shopee Live at 8PM from 1-5 July and on 7 July for exciting games and a chance to win RM2,000 in cash! Shop with confidence and style this 7.7 Mega Fashion Sale.

Enjoy Best Value Deals with Shopee Choice

Discover a curated selection of trendy apparel, must-have accessories, and essential lifestyle items – all guaranteed to be below RM3. Enjoy the convenience of fast delivery and free shipping on your purchases, ensuring you receive your fashion finds promptly without breaking the bank. Shopee Choice also prioritises quality, so you can shop with confidence knowing you're getting the best value for your money. Don't forget to revisit Shopee Choice on every 1st of the month to claim exclusive vouchers, snag super low-priced items starting from RM1, and explore even more exciting deals!

Enjoy 0% Instalments with SPayLater & Additional Benefits from ShopeePay

Plan your 7.7 Mega Fashion Sale purchases with SPayLater for 0% fees on 3-month instalments. New users get RM15 off, while existing users save up to RM30. Plus, satisfy your cravings offline! Enjoy up to 90% OFF on the Zus Coffee Mobile App and RM50 off at Baskin Robbins and other F&B stores with SPayLater. And that's not all! Top up your ShopeePay wallet using DuitNow to earn and win up to RM100.

Visit https://shopee.com.my/m/7-7 and embark on a thrilling and unbeatable fashion journey of deals and latest fashion trends all in one place – the Shopee 7.7 Mega Fashion Sale!

#ShopeeHaul Generates Over 423,000 Engagements with Affordable Style Tips

Shopee's 6.6 GayaLitLit #ShopeeHaul livestream fashion series generated 423,000 likes for empowering women nationwide with confidence. From May 31 to June 6 2024, Malaysian celebrities and influencers Sasha Abdul Aziz, Sherry Alhadad, Afifah Nasir, and Bella Astillah provided styling tips and promoted local sellers oh Shopee Live, all united by the belief that every Malaysian woman can style herself with dignity affordably.

Shopee collaborated with local Muslim fashion brands M2 Dream, DEEM Store, ZUCCA, Panda Eyes, KM Fashion Center, Stynis Traveller Luggage & Bags Store, Zoe Arissa, Tudung Exclusive and ZEKE Store. The collection features versatile Muslimah clothing items, perfect for a variety of styles and occasions. All the items in the collection were priced between RM1 and RM40, making it super affordable for everyone. Throughout the livestream, viewers enjoyed a masterclass in affordable fashion led by the celebrity influencers. Each influencer brought their unique perspective to the table, showcasing how to style the #ShopeeHaul collection into various trendy looks.

Sasha Abdul Aziz: Modesty with a Twist 

Sasha emphasised the importance of styling over price, showcasing how to pair an oversized black tee from with a satin skirt for a comfortable yet stylish look. She advised tucking in oversized shirts or using a belt to accentuate the waist and accessorising with boots for a balanced outfit. Sasha also provided bandana styling tips, suggesting long shawls that cover the chest to complement the bandana wrap, adding a modern twist to traditional hijabi fashion. She further recommended simple small rectangle sunglasses for selfies with friends. "I like to buy cheap and affordable clothes because, for me, it’s more about how we style it rather than how expensive it is. We don’t have to buy expensive things if we know how to style them."

Sherry Alhadad: Exude Confidence with Quality Pieces

Sherry demonstrated the versatility of the floral satin and colourful tudung, transforming it into a stylish scarf wrap around the neck. She highlighted the long turtleneck dress as a perfect option for lazy days, showing how it can be styled with a belt for a simple yet chic look suitable for all body shapes. Sherry also showed how to elevate a simple oversized T-shirt with accessories like necklaces and checkered socks, creating a playful yet chic ensemble. Additionally, she emphasized the importance of quality over price, advising viewers to read customer reviews to ensure product quality. "Don’t worry about the price; the most important thing is the quality. That’s why it’s important to read the reviews left by other customers. When the consensus in the review says that the products are great, you don’t have to worry much about the quality. The most important thing is to wear the items with confidence. If we don’t exude that confidence, then it’s no use even if that item costs a lot."

Afifah Nasir: Making the Most of Versatile Pieces

Afifah provided tips on making the most of oversized shirts, demonstrating their versatility by simply rolling the sleeves. She recommended pairing stretchable long skirts with cardigans in lighter tones for a demure look, suitable even for pregnant women. Afifah also showcased the multifunctionality of chain necklaces, which can double as bracelets or belts, adding a shiny addition to any outfit. She also suggested wearing the oversized shirt as a dress for petites, and emphasized the shirt's versatility for different styling needs. "Versatility is everything. With a few key pieces, you can create countless looks that suit any occasion. The oversized shirt, for example, can be styled in many ways, making it a staple in any wardrobe.”

Bella Astillah: Style is About Expression

Bella showcased a retro look by styling a floral satin tudung wrapped around the shoulder, suitable to be worn with a black dress. She recommended pairing the elastic cargo skirt with pockets and an oversized T-shirt, completing the look with a corduroy bag for a casual day out. Bella also advised on inventive uses of bandanas, such as looping them in pants for an unexpected twist to the outfit. She further demonstrated layering techniques, pairing pleated skirts with oversized blazers and high turtlenecks for a fun office look, and emphasized that affordable fashion can look expensive with the right styling approach. "For me, price does not determine anything. Even if the clothes are the cheapest from the rest, as long as you know how to style them, you will look expensive. Style is about expression, and affordable fashion allows everyone to look stylish and unique."

Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia said, “Our goal with the 6.6 GayaLitLit #ShopeeHaul is to empower Malaysian women with affordable and versatile fashion choices. By partnering with local SMEs, we are not only supporting local businesses but also providing our customers with high-quality, stylish options that cater to all sizes and skin tones. Stay tuned for more fashion updates and innovative style tips from Shopee.”

With Shopee’s 15 Days Free Returns program, customers do not have to worry about returns or delivery. If something doesn't fit or suit their style, items can simply be returned for a full refund, no questions asked*, with easy return options including pick-up services and convenient drop-off locations. Additionally, Shopee’s On-Time Guarantee ensures fashion items arrive on schedule, and if a parcel is late, shoppers receive an On-Time Guarantee voucher*. This allows shoppers to focus solely on slaying their style with confidence and ease.

Malaysians interested can watch the replay of the 6.6 #ShopeeHaul by these celebrities at Shopee Mamak on Shopee Live.

Expansion of the Initiative to Protect Future Lives from Mosquito-Borne Diseases KAO Launches Newly Developed Mosquito Repellent Bioré GUARD Mos Block Serum in Malaysia

(From L-R) Mr. Dion Warren, Area Head of Takeda India & Southeast Asia

Mr. Nishimaki Akira, President of KAO Malaysia Sdn. Bhd.

Mr. Nishida Masahide, President Skin Care Business, KAO Corporation

His Excellency (Mr.)Takahashi Katsuhiko, Ambassador of Japan to Malaysia

Yang Berhormat Puan Jamaliah Binti Jamaluddin, EXCO Public Health & Environment, Selangor State

Mr. Kamiya Mitsutoshi, Vice President Health & Beauty Care Asia International Business, KAO Corporation

Ms. Tan Poh Ling, Vice President of Marketing, KAO Malaysia Sdn. Bhd.

Dr. Lynette Moey, Country General Manager, Takeda Malaysia & Singapore

 

Do you get stung by mosquitoes often? My kids and I attract mosquitoes easily and always get stung. So I was really happy to know that KAO Malaysia has announced the availability of its new Bioré GUARD Mos Block Serum, formulated with a unique anti-landing technology to prevent mosquitoes from landing on the skin to feed. The announcement was made in conjunction with the expansion of its GUARD OUR FUTURE project globally to protect future lives from mosquitoes. GUARD OUR FUTURE is centered on innovative product technology and formulation that provides a cover protection shield, keeping mosquitoes away from people's skin and thus preventing mosquito bites. Bioré GUARD Mos Block Serum, was first introduced in Thailand two years ago and launched in Singapore, Taiwan and Hong Kong this year. As part of the GUARD OUR FUTURE project, KAO Malaysia will collaborate with the Selangor State Government and Takeda Malaysia in a series of activities aimed at protecting the lives of Malaysians against mosquitoes and mosquito-borne diseases like dengue fever.  

“With the global landscape evolving rapidly and presenting new challenges, it is increasingly important that we drive forward our ESG strategy the Kirei Lifestyle Plan to realise a truly sustainable society while enhancing our business and minimising risks,” said Masahide Nishida, President Skin Care Business, KAO Corporation at the collaborative partnership between KAO Malaysia, the Selangor State Government and Takeda Malaysia. “In 2023, we accelerated efforts towards our Mid-term Plan 2027 (K27) to realise our vision of ‘Protecting future lives — Sustainability as the only path’. Some key progress includes the launch of the new Bioré GUARD Mos Block Serum as well as the GUARD OUR FUTURE project which combines our unique technology and key partnerships to save future lives, the expansion of GUARD OUR FUTURE into Malaysia is particularly timely considering the upcoming World Dengue Day observation on the 15th of June.” 

KAO Strikes a Balance between Business and Solutions to Social Issues

Mosquitoes are the deadliest creatures on the planet; and according to 2022 data from the German online platform Statista, one million people die annually from mosquito-borne infectious diseases. Although most of these people are on the continent of Africa, mosquito-borne infectious diseases remain a pervasive social issue in Southeast Asia, with children in particular being vulnerable to dengue fever. GUARD OUR FUTURE project is in line with KAO's environmental, social, and corporate governance (ESG) strategy, the Kirei Lifestyle Plan (KLP), which describes ambitious goals for the future and provides a detailed direction for its ESG activities, with a focus on consumers. The KLP works by embedding ESG strategically into KAO’s business, pursuant to K27 goals on resolving key social issues while striving for business growth and leading the way in realising a sustainable world. 

“Dengue fever has been a major societal issue not only here in Malaysia but also throughout Southeast Asia for many years. Additionally, global warming and increasing urbanisation have also widened mosquitoes’ habitats and increased occurrences of dengue fever year on year,” said Mr. Nishimaki Akira, President of KAO Malaysia. “As part and parcel of KAO’s commitment to its strategy, we aim to synergise all efforts and expand on the promise of GUARD OUR FUTURE in containing and eradicating the dengue menace to our communities.”

In line with KAO's commitment to solving social issues according to its vision to protect future lives, its Bioré brand offers a lineup of products that protects skin from a variety of environmental stress factors; based on the idea that the skin is the “human interface” that connects people to other people and to society and that is a part of everyday life. Based on the idea of applying an additional, protective layer on the skin’s surface, Bioré offers a range of skin protection guarding against environmental stressors like UV rays, intense heat and infectious diseases.  

KAO will promote GUARD OUR FUTURE project to achieve its future commitment, with the goal of becoming an essential company in a sustainable society through company-wide endeavors to protect future lives. The new Bioré GUARD Mos Block Serum is a mosquito repellent based on a repellent technology that makes the skin surface repulsive to mosquitoes causing them to fly away before biting it - the goal is not to kill mosquitoes, but to reduce the infection caused by mosquitoes by protecting the skin. This product is representative of KAO's commitment to solving social issues according to its vision to protect future lives.

GUARD OUR FUTURE in Malaysia

In Malaysia, dengue cases have increased significantly, with 123,133 cases reported in 2023 —marking an 86.3% rise compared to the previous year. Dengue-related deaths also increased by 78.6%, with the highest concentration of cases in Selangor. In the first quarter of 2024, there were 41,565 reported cases and 28 deaths attributed to dengue fever complications, showing a rise compared to the same period in 2023.

To kick off GUARD OUR FUTURE in Malaysia, KAO Malaysia has pledged to match a donation of the newly launched Bioré GUARD Mos Block Serum units with the number of active dengue fever cases in the state of Selangor in 2023. This will add up to over 61,080 units of the product worth RM15.90 per 50g unit, amounting to RM971,172 in total. The donated units will be distributed till June 2025 at all activities in conjunction with GUARD OUR FUTURE, including programs and campaigns related to dengue that will be implemented by the Selangor State Government together with related agencies and departments. This implementation will be carried out in stages starting in July 2024.

“The Selangor State Government through the Selangor State Public Health Committee will implement the Dengue Prevention Program in Selangor with KAO (Malaysia) Sdn Bhd by providing education and exposure to the public about the dangers of dengue fever. We will also be sharing preventive measures that need to be carried out following the increase in dengue fever cases in the State of Selangor,” said YB Puan Jamaliah Binti Jamaluddin, Public Health and Environment EXCO, Selangor State Government. 

“As part of this programme, we will organise educational workshops and gotong-royong activities around Selangor together with KAO Malaysia along with the distribution of Bioré GUARD Mos Block Serum to all participants. The Selangor State Government welcomes cooperation with the private sector in public health programmes as a strategic step to increase the literacy level of the local community towards more effective and efficient public health care. This public-private partnership is also in line with the Selangor State Government’s commitment in ensuring the health of the people of Selangor,” added YB Puan Jamaliah. 

From today until December 2024, GUARD OUR FUTURE will engage with the community through various means including:

• MoA signing with the Selangor State Government and MoU signing with Takeda Malaysia  
• Awareness talks about the dangers of dengue fever and ways to prevent and reduce transmission, in addition to community engagement in 50 selected schools 
• Three community clean-up sessions in selected dengue hotspots in Selangor state 

About Bioré GUARD Mos Block Serum’s Product Technology 

The new Bioré GUARD Mos Block Serum is a mosquito repellent based on a repellent technology that makes the skin surface repulsive to mosquitoes. Focusing on the actions of mosquitoes when they land on the skin, KAO has developed a non-greasy mosquito repellent with a light texture similar to body lotion that can expand widely and provide coverage on skin, as if having protection skin shield to protect from mosquitoes. 

The product protects against mosquitoes without being sticky and is as comfortable to apply as serum. By preventing mosquitoes from landing or staying on the skin at all, the technology’s mechanism differs from that of conventional insect repellents which typically uses volatile active ingredients consumers may be sensitive to such as diethyltoluamide (DEET) or Picaridin. 

The new Bioré GUARD Mos Block Serum offers up to 8 hours of protection and will be available in two delightful fragrances (Fresh Lavender and Sweet Blossom) at a Recommended Retail Price of RM24.90 for a 100g tube. Bioré GUARD Mos Block Serum will be available for purchase at major pharmacies and retailers nationwide. 

There are 2 types of  Bioré GUARD Mos Block Serum - Fresh Lavender and Sweet Blossom. Each 100g for RM24.90. Get yours now to protect your family and yourself!

About KAO Malaysia

KAO (Malaysia) Sdn Bhd was established in 1973 as an overseas subsidiary of KAO Corporation, the No. 1 toiletry manufacturer in Japan, with over 135 years of history. In Malaysia, KAO brands have grown over the years in the Malaysian beauty care, home care and sanitary industries, marketing a wide range of products and brand such as Bioré, Liese, Curel, MegRhythm, Attack, Magiclean, Laurier and Merries. 

KAO Malaysia adopts the KAO group’s purpose “To Realise a Kirei World in which All Life Lives in Harmony” and strive for absolute satisfaction, enrichment of the lives of Malaysians through the Company’s core domains of cleanliness, beauty and health. KAO will lead the way in realising a sustainable world. KAO will deliver high value proposals from ESG perspective to consumers around the world and fulfill our purpose of creating a Kirei life for all and increase our corporate value along the way.

About Selangor State Government

The Selangor State Government is led by Menteri Besar, supported by members of the state's Executive Council, each of whom manages specific portfolios. Among these is the Public Health portfolio, headed by YB Puan Jamaliah Jamaluddin. The portfolio encompasses 13 main initiatives, among which includes dengue management and prevention program. Collaborative effort involving various organisations such as Jabatan Kesihatan Negeri, local authorities, and community leaders are crucial to ensure successful implementation. 

The Public Health portfolio emphasises the importance of preventive healthcare. Initiatives extend beyond dengue prevention to include broader public health measures, ensuring the well-being of Selangor's residents. By leveraging partnerships and community involvement, the state government aims to build a resilient health infrastructure capable of addressing various health challenges effectively.

About Takeda Malaysia 

Takeda is focused on creating better health for people and a brighter future for the world. Takeda aims to discover and deliver life-transforming treatments in Takeda core therapeutic and business areas, including gastrointestinal and inflammation, rare diseases, plasma-derived therapies, oncology, neuroscience and vaccines. With the support of Takeda partners, Takeda aims to improve the patient experience and advance a new frontier of treatment options through dynamic and diverse pipeline. As a leading values-based, R&D-driven biopharmaceutical company headquartered in Japan, Takeda is guided by their commitment to patients, people and the planet. Takeda employees in approximately 80 countries and regions are driven by Takeda main purpose and are grounded in the values that have defined them for more than two centuries. In Malaysia, Takeda local headquarters is based in Petaling Jaya. For more information, visit www.takeda.com.

Shop with Confidence and Style at Shopee's Biggest Fashion Sale Ever: 6.6 Mid-Year Fashion Sale!

Calling all fashionistas! Get ready to refresh your wardrobe and revamp your look because Shopee is dropping the hottest fashion deals of the year with the 6.6 Mid-Year Fashion Sale, the biggest fashion sale extravaganza Shopee has ever launched! This grand shopping event, running from 31 May to 9 June 2024, promises an unparalleled fashion experience with the widest range of trendy fashion hauls, unbeatable deals, and a seamless shopping journey—all at your fingertips.

Unbeatable Deals & Free Shipping No Minimum Spend

Get ready to indulge in guilt-free shopping for the hottest styles! Throughout the sale period, Shopee will be releasing daily Free Shipping vouchers so you can snag the latest trends without worrying about additional shipping costs. But wait, there's more!

Daily RM1 Fashion Must-Haves with the 12PM Super Seringgit Fashion Deals!

Sharpen your eye for fashion finds because the sale features daily 12PM Super Seringgit Fashion Deals. Mark your calendars because every day at 12 PM, you can snag incredible discounts on a wide variety of trendy items, from statement sneakers and chic handbags to trendy shirts and stylish accessories. Refresh your wardrobe for less with unbeatable prices on a wide variety of styles. Don't miss out - set your reminders for 12PM daily!

Shop Risk-Free with 15 Days Free Returns - No Questions Asked*

Forget wardrobe woes during the 6.6 Mid Year Fashion Sale! Shop trendy clothes and more with zero risk thanks to Shopee’s 15 Days Free Returns program. This amazing feature lets you return anything that doesn't fit perfectly or suit your style for a full refund, no questions asked*! Enjoy a hassle-free process with pick-up right at your door or drop-off at convenient locations. With this worry-free shopping experience, you can experiment with new looks and revamp your wardrobe with confidence during the sale!

Fashion on Time, Every Time: On-Time Guarantee with Shopee

Shopee ensures your fashion items arrive within the Estimated Delivery Time with On-Time Guarantee. If your parcel is late, you'll receive an On-Time Guarantee voucher.* Shop with confidence, knowing Shopee prioritises timely deliveries so you can focus on slaying in your new styles.

Shop #ShopeeHaul GayaLitLit: Empowering Local Businesses & Muslim Women

Shopee has partnered with diverse Malaysian Muslimah fashion SMEs to create the 6.6 GayaLitLit #ShopeeHaul capsule collection, supporting local sellers and boosting women's confidence nationwide. Featuring versatile styles under RM40, the collection includes key looks like 'Sis Ranggi' for edgy vibe, 'Everyday Cantik' for chic look and 'Anggun Bergaya' for a touch of elegance, catering to women of all skin tones and sizes. By collaborating with brands such as M2 Dream, DEEM Store, ZUCCA, Panda Eyes, KM Fashion Center, Stynis Traveller Luggage & Bags Store, Zoe Arissa, Tudung Exclusive and ZEKE Store, Shopee offers outfits that can be styled into multiple cohesive looks, perfect for any occasion. This initiative, part of the 6.6 Mid-Year Fashion Sale, underscores Shopee's commitment to marketplace inclusion for SMEs and enhancing fashion choices for underserved buyers. Shop the #ShopeeHaul collection at Shopee Fesyen.

Win Up To RM3,000 Cash with 6.6 #ShopeeHaul on Shopee Live

But that's not all – elevate your fashion game even further by tuning in to Shopee Mamak on Shopee Live from 31 May to 6 June 2024. Get daily styling advice from influencers like Sasha Abdul Aziz, Sherry Alhadad, and Bella Astillah, and participate in the exciting game show where you could win up to RM3,000 cash! Each episode features a 30-minute Shopee haul with styling tips and outfit demos, followed by the chance for viewers to call in and choose a complete outfit from displayed items, each containing an envelope with a different cash amount.

Rev Up Your Style: Win the Grand Prize - Ora Good Cat on 6.6!

From 31 May to 6 June, score the hottest trends and fuel your fashion frenzy with the chance to win a show-stopping Ora Good Cat electric car! Just grab a unique code from the contest microsite and shop on Shopee Live. The more you shop, the closer you get to cruising away in electric style! Don't miss this chance to look and feel amazing, and maybe even win a ride that matches your new threads!

0% Instalments for Fashion Items with SPayLater on Shopee Mall!

Shop authentic styles from over 5,000 trusted brands on Shopee Mall and enjoy complete peace of mind thanks to 15 Days Free Returns. Plus, spread the cost of your new look with convenient 0% instalments using SPayLater on Shopee. Discover amazing deals on the latest trends from your favourite brands and embrace a risk-free fashion refresh this season! Shop now, pay later, and look your best with Shopee Mall's 6.6 Fashion Sale!

6.6 Knockout Deals & Mega Midnight Madness: Exclusive on June 6th!

Prepare for the ultimate shopping showdown during Shopee's 6.6 Fashion Sale! Don't miss out on the exclusive RM6 Knockout Deals happening at 12 AM and 10 PM on June 6th, where you can snag incredible discounts on select items. Add your favourites to your cart from May 31st to June 5th, and checkout on June 6th to score discounted items priced at only RM6! For night owls, Shopee got you covered with the 12 AM Mega Midnight Madness featuring surprises every 10 minutes with new deals released.

The Ultimate Fashion Destination

From guilt-free shopping with daily Free Shipping vouchers to hassle-free returns with Shopee's 15 Days Free Returns policy and peace of mind with On Time Guarantee, the 6.6 Mid-Year Fashion Sale puts your shopping experience first. Boasting the widest range of trendy fashion finds at unbeatable deals, Shopee is your ultimate destination for a worry-free and budget-friendly wardrobe refresh. Don't miss out on this incredible opportunity to snag show-stopping styles and revamp your look for less. 

Visit https://shopee.com.my/m/6-6 and join the ultimate fashion extravaganza – the Shopee 6.6 Mid-Year Fashion Sale!