Shopee Celebrates its first Influencers Fest in conjunction with 8.8 Super Brands Festival

Shopee concluded its Shopee Influencers Fest, which took place from 26 July till 7 August, with the participation of Key Opinion Leaders (KOLs) nationwide. 

This activation included a contest which created upsized earning opportunities for KOL affiliates who are members of the Shopee Ambassador Programme. 230 participating KOLs climbed the leaderboard via sharing custom affiliate links to collect points through clicks and orders on the Shopee platform. For even higher commissions, KOLs could promote products from a wide range of participating brands, under the Commissions XTRA collection.

Wrapping up the the first ever Shopee Influencers Fest, Shopee brought together an exclusive group of over 50 remarkable Malaysian KOLs for the Shopee Influencers Fest 8.8 Countdown Party held on 7 August 2022, at the Colony’s Ballroom @ Star Boulevard KLCC.

During the event, Faten Nor Izzatie, Su Ling and Awangkerja emerged as winners of the Shopee Influencers Fest Contest, with a total winning points of over 480,000. The top 66 participants with the highest points walked home with a total of RM50,000 in cash.

Huiyan Pan, Head of Brand Marketing at Shopee Malaysia said, “KOLs play an important role in our digital ecosystem. We believe in supporting the growth of our community as they serve as key inspiration sources for shoppers. Shopee has been engaging KOLs for various campaigns over the years. We continuously strengthen our relationship with them via a series of upcoming exciting activities. By doing so, we can provide buyers with the best deals and exclusive perks from their favourite KOLs, while sellers can also engage these KOLs to grow their brands.”

During the Shopee Influencers Fest 8.8 Countdown Party, Shopee Ambassadors were treated to various fun and engaging activities such as Fashion Artist, Interactive photo corner, live performance by The Raw Note and more, allowing them to create content and engage with their followers. 

“We look forward to working closer with our Shopee Ambassadors to provide a reliable platform that is capable of helping them grow their business. This is why we brought in well-known KOLs, Noor Farhani, Ceddy Ang, and Nurin Afiqah, as mentors for our Shopee Ambassadors webinars. With them sharing their experience and best practices, we hope to inspire more KOL affiliates to grow through our Shopee Ambassadors program.” she added.

Popular brands on Shopee such as Clinelle, Abaro and MMX, set up engagement booths during the event. Shopee Ambassadors walked home with Clinelle skincare products, a brand new pair of Abaro Water Resistant Antibacterial Sneakers, and exclusive vouchers from MMX.

Well-loved KOLs such as Dr. Say, Clouty Kee and Cabi were also present at the event, garnering the interest of over 85,000 Shopee users as they tuned in to the event streamed live via Shopee Live, with up to 800,000 Shopee Coins given to viewers throughout the stream.

The Shopee Ambassador Programme has grown to include over 20,000 KOLs since launching in 2019, benefiting more than 5,000 brands as KOLs share their custom links with followers online to grow brand awareness and orders. While doing so, KOLs in Malaysia can further tap on the Commissions XTRA initiative, previously known as Shopee Brands Offer, to earn up to 25 times in commission fees.

#ShopeeGivesBack raised RM2.9 million to support underserved families

#ShopeeGivesBack, Shopee’s long-term community initiative, has collectively raised RM2.9 million across two years, through fundraising efforts with over 40 Non-Governmental Organisations (NGOs) to help underprivileged Malaysians in times of need. 

#ShopeeGivesBack which launched on 1 May 2020 during the height of the COVID-19 pandemic, uses technology to help the underserved in Malaysia across four areas: underprivileged communities development, children and family services, health charities, and environmental charities. The platform provides Malaysians with an online avenue to support their favourite causes in the most convenient way. Shopee ensures that these NGOs have credible track records and are registered with the Registry of Societies.

RM2.1 million came through always-on platform donations as buyers shopped on a daily basis and made informed choices on which causes to donate to via the #ShopeeGivesBack dedicated microsite. 56% of donations raised through this channel went to B40 and community aid NGOs such as Pertubuhan Kasih Neelofa, Islamic Relief Malaysia, and Pusat Jagaan Nurul Jannah. 20% of the funds raised went to NGOs providing medical kits and mobile clinics during floods such as MERCY Malaysia. 14% of the donations assisted partners like UNICEF Malaysia in meeting critical needs of marginalised children and their families in Covid-19. 10% went towards environmental causes such as Zoo Negara, where the funds aid in the annual food, enrichment, and veterinary care of the animals.

RM800,000 was raised during special e-commerce campaigns helping targeted causes: Zoo Negara ticket sales for example raised over RM400,000 for animal welfare whereas over RM200,000 in flood relief funds (including RM100,000 matching contribution from Shopee) helped 1,300 families rebuild their lives after recent floods in Kedah, Kelantan, Selangor, Pahang, Terengganu, Johor, and Negeri Sembilan.  

Huiyan Pan, Head of Brand Marketing at Shopee Malaysia said, “Based on the estimates from our key community development NGOs, we would have provided food and essential supplies to over 3,000 families in dire need during the pandemic. Shopee is humbled to be able to obtain the support of our NGO partners and galvanise shoppers on our marketplace to contribute towards long-term sustainability of these communities.”

Pertubuhan Kasih Neelofa, Islamic Relief Malaysia, and Pusat Jagaan Nurul Jannah are #ShopeeGivesBack’s longer-term partner NGOs. These three NGOs raised nearly RM400,000 in food aid, essential needs and household products for B40 families and homes in Kuala Lumpur, Selangor, Perak, Kedah, Sabah and Sarawak.

“Pertubuhan Kasih Neelofa was moved by the kindness of Malaysians to aid the underprivileged communities that have been affected by various unfortunate circumstances. The #ShopeeGivesBack program has provided a platform for generous donors to pledge their support, and we are grateful for the trust Malaysians placed in us to give back to the needy,” said Noor Neelofa Mohd Noor, Founder of Pertubuhan Kasih Neelofa.

Malaysian online fashionistas celebrated endemicity in Boho-inspired style

Malaysians’ fashion purchase driven by the need to switch from casual to office wear post-pandemic? Shopee’s fashion purchase insight tells another story.

The trend shows that colourful Boho appeal which came back in Spring/Summer 2021 made it through Fall/Holiday 2021 and Spring/Summer 2022 on Shopee. However, it may be phasing out soon to make way for fall/holiday 2022 colour blocking. 

Shopee’s data revealed that Malaysians were buying 21 per cent more Boho influenced clothing between 1 June 2021 to 30 June 2022.  

The trend, according to Shopee, gradually took over the more practical athleisure clothing starting from the first half of 2021 when sales for athleisure wear tapered off by 10.2 per cent compared to the same period the year before. This was the beginning point for colourful outerwears, peasant blouses, flowy maxi dresses and skirts, loose and lightweight button-down shirts with retro patterns, denims and slacks.

The height of this trend, according to Shopee users’ purchase insight came in the first quarter of this year when Malaysians were fulfilling their suppressed travel and leisure appetite with vacations, hang outs at cafes, shopping malls and more.

The total number of purchases for boho themed chino pants increased by 114 per cent, dresses 55 per cent and skirts 41 per cent compared to the same period last year.

Conversely, searches for lounge and sleepwear continue to drop.

With boho inspired style reaching its optimum point, Shopee Malaysia users’ purchase trend, in alignment with the global fashion trend, started to show a shift towards colour blocking.

Between March and May this year, as global fashion labels started to give consumers a glimpse into their upcoming fall/holiday 2022 collection which mainly consist of faux leather jackets, tank tops and mason pants, we see users starting to prepare their wardrobes to be on trend for the next half of the year.

Neutral, ivory and peachy beige colour palettes were gradually replacing the colourful boho-chic styles. This purchase pattern, according to Shopee’s consumers’ insight, had its beginning in the second quarter of this year.

Between April and June this year, Shopee users were starting to purchase 13 per cent more blazers and coats from the quarter before and this upward trend is expected to stay until the end of fall/holiday season 2022.

With the rise in demand for blazers and coats, Shopee also saw a 35 per cent increase in sales for undershirts between the first quarter and second quarter this year.

Consequently, demand for trousers – with fitted waists and wide hems — also saw a 10 per cent increase.

With the gradual transition between fashion trends, Malaysians are also seen to be buying new footwear to match.

Malaysians are seen purchasing sandals and mules to match their Boho influenced outfit while  loafers, high and low tops, stilettos and oxfords were purchased to gear themselves up to head back to their offices after a long hiatus. As such, these items saw an increase in demand and are replacing flip flops this year compared to last year. 

According to Shopee, the buying behaviour observed is a sign that Malaysian online fashion shoppers are beginning to enjoy dressing on trend again. With Malaysia in the endemic phase, Malaysians are also bracing themselves for the cooler days ahead in their air conditioned offices after fulfilling their suppressed appetite for leisure and travel.  

Shop and Save with More Rewards With ShopeePay Day

Enjoy a stellar shopping experience with ShopeePay Day on 1 July 2022. During this one-day exclusive sale day, Shopee users can easily stack rewards and earn up to 100% cashback.

Here are 4 WAYS to boost savings when using ShopeePay on 1 July: 

1 SEN SHOPEEPAY VOUCHERS

Save more with the 1 SEN ShopeePay vouchers and enjoy 100% cashback from brands such as Domino’s Pizza, Salad Atelier, Vanilla Childhood and many more. To redeem the vouchers, use the ShopeePay Near Me feature available on the Shopee app.

SHOPEEPAY TRANSFER

Don’t miss the chance to transfer money to your friends or family and get up to 177,777 Shopee Coins when you make a single transfer to another ShopeePay user until 7 July. Transfer transactions can be as low as RM1.

SHOPEEPAY DAY CONTEST

From 1 July until 25 July, top up a minimum of RM30 on ShopeePay with Maybank2U, and be in the running to win up to RM57,000 worth of prizes from Nintendo Switch OLED, Marshall Woburn II Bluetooth, iPad Pro, Playstation 5, and Xiaomi Mi Electric Scooter Essential Lite. 

For more information on the contest, visit: https://shopee.com.my/m/shopeepay-top-up-and-win.

ORDER FROM SHOPEEFOOD

Now available in Klang Valley, Johor Bahru, and Penang, order your meals seamlessly from ShopeeFood to get all-day free deliveries and Super Deals discounts up to 50% off.

To find out more about ShopeePay Day, visit https://shopee.com.my/m/shopeepayday.

Terms and conditions apply. 

What do petrol heads buy online?

Most of us are aware of the expansion that the local e-commerce landscape has been going through of late. For example, the number of Malaysian rural and community businesses participating as Shopee Marketplace sellers has increased 7.5-fold since January 2020 till March 2022.

Meanwhile, more and more Malaysian shoppers are purchasing items online for products that they would usually look for in a physical shop. This includes, among other things, car and motorcycle parts and accessories.

So, what exactly do petrol heads mostly spend online?

Here’s a glimpse into the top selling items from January 2022 till April 2022 on Auto Mall, a one-stop centre on Shopee for automotive products, knowledge, deals and more.

Auto Mall product	No. of units sold from Jan 2022 - Apr 2022
Car tissue box holder	>79,000
Car and motor engine oil	>69,000
Batteries	>26,000
Motorcycle tyres	>19,000
Motorcycles	>900

Car tissue box holder - Sales recorded increased by over 3 times in April 2022 compared to when Auto Mall was introduced in November 2021

Spills on the seat or breadcrumbs on the car mat can sometimes happen if you’re not too careful. It is no surprise then that tissue boxes are a common sight in our cars. 

For practicality, many drivers have been purchasing car tissue box holders on Shopee. These holders make car interiors look neater and more organised. Over 79,000 units of the product have been sold on Auto Mall from January 2022 to April 2022.

Engine Oil - More than 69,000 units sold on Auto Mall from January 2022 to April 2022

An essential part in keeping an engine running at peak performance is a high-quality engine oil that has good cleaning power. Riders and drivers have been turning to Shopee for their engine protection needs, with a wide variety of engine oil brands and types available on offer.

Batteries - Over 26,000 units of batteries were sold on Auto Mall from January till April this year

Not many things are more frustrating than failing to start your car or motorcycle due to a flat battery when you’re rushing off for work. Shopee users are doing their best to not be caught in that situation by purchasing premium, long lasting batteries on the platform. 

Motorcycle tyres - Over 19,000 motorcycle tyres sold on Auto Mall from January till April this year

Something rather big and bulky such as tyres have usually been bought at physical tyre shops. However, the increased popularity of e-commerce has shifted consumer preferences, leading many Malaysians to prefer the convenience and ease of purchasing motorcycle tyres via the click of a few buttons.

Maxxis and Corsa are examples of popular brands, with silicone wax also highly sought by those particularly keen on keeping their tyres and rims shiny on the road.

Motorcycles - Sales recorded increased by more than double in April 2022 compared to November 2021

Beyond just parts and accessories, motorcycles have also been frequently purchased. Having a motorcycle is handy when it comes to making those short trips nearby and navigating tight city streets. More than 900 units of motorcycles were sold on Auto Mall in the first four months of 2022.

Popular motorcycle brands on Shopee include Yamaha, Modenas, Honda and Vespa. Users have the option of buying motorcycles in cash or by paying the booking fee, then paying the rest of the amount via a loan. 

On Auto Mall, on top of products from trusted car and motorcycle brands and exclusive deals and vouchers, Shopee users can find various resourceful information such as tips on tyre care, latest fuel prices and blog articles on automotive topics.

Speaking on how Auto Mall has propelled their business, BateriHub stated, “Previously, we were more focused on offline retail outlets before the Covid-19 outbreak. When we started out on Shopee in late 2020, we had achieved over RM1 million sales in one year. Recently, after joining Auto Mall, our exposure improved greatly. The number of visitors to our store has increased by 25 percent in a month. Being in Auto Mall, we get to feature our products to more specific groups of potential buyers that share a similar interest in automotive goods.”

Guan Hoe Penang, who operates the Yamaha Official Store on Shopee, was able to diversify their business channels through the platform. “In the first year, we were able to hit above the RM500,000 mark, selling motorcycles, motor oils, spare parts and riding gear. Since the start of 2022, we joined Auto Mall, which helped boost our monthly sales by 30 percent. On top of assisting us in achieving higher store traffic, Auto Mall also enables us to have a dedicated site to showcase our best deals,” it said.

The link to Auto Mall - https://shopee.com.my/m/automall

Join Order & Win Contest to Win Prizes Up to RM10,000 on ShopeeFood Day

ShopeeFood invites everyone to join the Order & Win Contest and stand a chance to win prizes worth up to RM10,000. With an array of exciting prizes ranging from MMX Cordless Vacuum Cleaner, MMX Rotisserie Oven, MMX Hand Blender & Food Processor, and ShopeeFood vouchers to be won, you can also double your chances of winning by ordering from any Super Deals restaurants. 

To participate, simply follow the official ShopeeFood Instagram account (shopeefood_my), order RM25 and above from ShopeeFood between now till 14 June and like/comment your order ID on this link to enter. Lucky winners will be announced on 30 June 2022.

Here are 3 WAYS to maximize savings on ShopeeFood Day:

1. Make the best of limited-time vouchers

Get your favorite snacks from popular joints like Bean Jr, Dao Desserts, or Lol Soon Kee Desserts that will surely tickle your taste buds, and redeem limited-time vouchers up to 65% daily between 3PM to 5PM.

2. Enjoy FREE delivery to the fullest

Surprise your best pals with something refreshing like LiHo Tea, Chatto Tea & Coffee, or JuiceLab to re-energize them after a long day. Let it be known that all-day-long free delivery vouchers are up for grabs! 

3. Get more discounts with the 1 SEN ShopeeFood Saving Pass

Satisfy your cravings from local and international restaurants like Little KL Food Hall, Salad Atelier, or Mad Mex Fresh Mexican Grill at only 1 SEN with ShopeeFood’s Saving Pass that allows you to get vouchers up to RM232.99. 

Be sure to check out ShopeeFood daily vouchers and checkout using ShopeePay for a seamless and convenient payment process.

ShopeeFood is currently available for delivery in Klang Valley, Johor Bahru, and Penang. For more information on ShopeeFood Day, visit https://shopee.com.my/m/shopeefoodday or follow @shopeefood_my on Instagram.

Terms and conditions apply. 

Unlocking e-commerce success with Shopee Seller Summit

Attendees will have the chance to gain early access to Shopee’s Year-end Mega Campaign packages and special attendee-only deals

Returning as a hybrid event, Shopee will hold its annual seller summit on 16th June 2022 at Sunway Resort, Petaling Jaya, sharing key insights on how sellers can sustain their business growth online. The theme Level Up: Driving Growth Together, features a series of talks and panel discussions from industry leaders and distinguished experts. Shopee will also highlight support initiatives that will empower sellers to unlock new milestones. 

Tips and tricks from industry experts

Participants can look forward to gaining insights on boosting sales by tapping into Shopee’s ecosystem to understand new consumer behaviour. This includes leveraging the in-app engagement features such as Shopee Live and Shopee Feed to connect sellers with consumers, forging a personalised, engaging and social shopping experience. 

With the economy transitioning into the new norm, it is important to identify new consumer behaviours to adapt one’s e-commerce strategy accordingly. Through such guidance from real-life Shopee sellers, participants will be able to fully prepare themselves while seeking to expand their businesses in the long run. 

Learning useful knowledge to grow and scale online

Leon Wong who has been attending the Shopee Seller Summit since the year 2020 said the event is very insightful and helpful to sellers. “I will definitely recommend every seller to join the upcoming Shopee Seller Summit to be one step ahead.” 

Sehrish Kamran who planned to participate in the event again this year, emphasised her main takeaway from the previous event was hearing experiences from other sellers such as ShopeeXperts. “Hearing them talk about how they went from a one-man show to full-time business was something that really motivated and inspired me. I will definitely be joining again this year especially since we will be seeing it in real life.” 

Exclusive benefits for participants

The summit is open to all business owners including MSMEs, part-time sellers and more. Attendees will have the chance to gain early access to Shopee’s Year-end Mega Campaign packages and special attendee-only deals. All participants will also receive a digital certificate of attendance after the event. 

Tickets for the online session are still available at RM25 each. Existing Shopee sellers are eligible for RM50 in paid advertising credits for each ticket purchase and up to RM100 to be claimed for the purchase of more than one ticket (terms and conditions apply).  

Grab this chance to level up with Shopee!

Echoing Shopee’s mission of benefiting local communities through technology, Shopee Seller Summit 2022 is here to forge new opportunities and create values for the e-commerce community. The ticket sale ends on 3rd June 2022. Visit the Shopee Seller Summit’s page for more information.