Tuesday, February 27, 2024

Ramadan Bersama Shopee: Your Ultimate Destination for Ramadan Essentials!

As the sacred season of Ramadan draws near, Shopee warmly invites you to join our exclusive Ramadan Bersama Shopee campaign! Experience a seamless shopping journey filled with convenience, savings, and blessings, making Shopee your ultimate destination for all your Ramadan essentials.

Enjoy the Convenience of Free Shipping, No Minimum Spend

With Shopee's Free Shipping offer, shopping becomes effortless and worry-free, as there's no minimum spend requirement. Explore a diverse array of products, from elegant jewellery by Habib and Masdora to skincare essentials from Skintific, and prayer items offered by Siti Khadijah. Discover the latest Raya wear from popular brands like Naelofar, Panda Eyes, Zoe Arissa, and others. Indulge in succulent dates, vibrant decor, iftar cooking essentials, and all other Ramadan necessities conveniently delivered to your doorstep. With Shopee, your shopping experience during the sacred season of Ramadan is enhanced, ensuring that your essentials reach you conveniently and affordably.

Indulge in Super Seringgit Ramadan Deals

Prepare to be amazed by our Super Seringgit Ramadan Deals, featuring handpicked items priced at an astonishing RM1 daily at 12 PM. From exclusive designer Baju Raya by renowned names like Jovian and Zoffya, to traditional delights and modern gadgets, our deals offer unparalleled value and savings, ensuring that your Ramadan preparations are both delightful and economical.

Unlock Up to 70% Off Vouchers on Shopee Live

Embark on an exhilarating shopping journey with our up to 70% Off vouchers on Shopee Live. Delve into the excitement of discovering substantial discounts on a diverse array of products while immersing yourself in the interactive and engaging Shopee Live experience. Whether you're in search of festive attire, home essentials, or thoughtful gifts for loved ones, our vouchers empower you to enjoy significant savings from the comfort of your home.

More Value for Civil Servants with Ganjaran Ekstra 2 Hari

With the government's recent announcement of early Bayaran Insentif Awal Kajian Sistem Saraan Perkhidmatan Awam payments for civil servants to prepare for Ramadan and back-to-school expenses, Shopee is stepping up to offer even more value. Mark your calendars for 23rd and 24th February, as Shopee rolls out special 2-day sales featuring essential Ramadan Must-Haves in the Ganjaran Ekstra 2 Hari microsite. Plus, get ready to claim upsized vouchers for extra savings. Don't miss out on this opportunity to save big and make the most of your preparations!

Participate in our Tap & Win Bonanza

Prepare for excitement and rewards with Shopee's Tap & Win Bonanza! Starting 20th February, tap to collect golden tickets daily, unlocking chances to win fantastic prizes include Thermomix TM6 All-In-One Smart Kitchen, KitchenAid Artisan Tilt-Head Stand Mixer (4.8L), Khind 25L Electric Oven OT25B, and Dibea D18 Pro Cordless Vacuum Cleaner throughout Ramadan. With each tap, your odds increase for exclusive rewards, from seller vouchers to Shopee Coins. Experience the thrill of winning, especially on peak days when your chances are even greater. Join the fun and tap your way to extraordinary prizes!

Shopee Raya Home Makeover 

Win your dream living room makeover worth RM10,000 just in time for this year's Aidilfitri celebration! Until 3 March, every purchase of RM30 or more on Home & Living products on Shopee gives you a chance to enter. Simply fill up this form and a photo of your current living room and spend RM30 on Home & Living products on Shopee to participate. Hurry, don't miss out on the opportunity to transform your living space into a stunning sanctuary of beauty and comfort for this festive Raya season!

Don't Miss Our Ramadan Quiz & Voucher Hunt

Join our Ramadan Quiz on 25th February at 12pm and 3pm to answer questions on Ramadan-related topics and win Shopee Coins and vouchers. Test your knowledge, learn, and enjoy rewards while celebrating Ramadan's spirit with Shopee! Additionally, from February 26th, embark on our Ramadan Voucher Hunt, where you crack codes or solve puzzles to reveal exclusive vouchers for discounts, free shipping, and other special deals by completing daily challenges. These activities add excitement to shopping, offering significant savings and enhancing the Ramadan shopping experience.

ShopeeFood’s Online Bazaar Daily Vouchers for Buka Puasa Delights!

Enhance your Buka Puasa experience with exclusive vouchers released daily on ShopeeFood’s Online Bazaar starting 9th March. Enjoy the convenience of Free Delivery vouchers offering RM3 off with no minimum spend requirement, available every day during Ramadan. Additionally, savour the savings with Food Discount vouchers for delivery, providing RM10 off with a minimum spend of RM24 and RM18 off with a minimum spend of RM50. With these daily vouchers, Shopee ensures that users can enjoy delicious meals while enjoying remarkable savings throughout the Ramadan season.

Making a Difference: #ShopeeGivesBack for Ramadan

#ShopeeGivesBack is running a Ramadan and Raya initiative to support vulnerable communities in collaboration with Mydin starting March. Users can participate by purchasing bundle goods through #ShopeeGivesBack’s official store on Shopee Mall, providing daily food essentials for those in need. The campaign's message, "Donate a Care Box Today!" encourages users to make a positive impact during Ramadan and Eid celebrations, fostering a spirit of compassion and generosity. Through #ShopeeGivesBack, Shopee aims to unite its community in acts of kindness.

Engaging Ramadan Shows with Shopee Live

Starting 12th March, tune in to a variety of engaging shows designed to elevate your spiritual and culinary experience. Join Tazkirah Shopee for thought-provoking discussions led by knowledgeable Ustaz and Ustazah hosts, streaming thrice weekly. Dive into the profound insights of Mari Mengaji, offering biweekly reflections on Quranic recitation and interpretation with esteemed ustaz. And for culinary enthusiasts, indulge in the delectable creations of Menu Iftar Shopee, featuring unique meal preparations crafted by renowned chefs, streaming thrice weekly. Join us as we enrich your Ramadan journey with enlightenment, inspiration, and culinary delights.

More Deals: 5AM Sahur Specials & 10PM Moreh Specials

Tailored to enrich your Ramadan experience, and at hours matching your daily fasting journey, look out for additional Sahur and Moreh deals starting 12th March.

Find All Deals and More at Salam by Shopee

Explore our curated microsite, Salam By Shopee, designed to be your Ramadan companion in spirituality and practicality. Access insightful doa and hadis, sahur and buka puasa timings, activities, and delicious recipes, alongside exclusive deals and programs tailored for the season. Visit: https://shopee.com.my/m/ramadan-sale#SLM1




Monday, February 26, 2024

Bella Hazaha Makes Pyjama Fashion Go Viral on Shopee Live

One homegrown Shopee Live entrepreneur has disrupted the Malaysian sleepwear market by targeting customers searching for trendy, modest, and affordable pyjamas that can be worn publicly. Bella Hazaha Pyjamas, launched in September 2023, has carved out a unique space in ready-to-wear pyjama fashion, by selling over 500 pyjamas daily and becoming a top seller on Shopee Live.

"Shopee Live has been a game-changer," says founder Bella. "Gone are the days of niche social media advertising. Now, I connect directly with customers, showcasing products in real time. It's like having a personal shopping assistant – the platform tracks orders while the host explains each pyjama's details. This has streamlined operations and boosted my business significantly. I even opened a physical office and warehouse to meet demand!"

Redefining Sleepwear Beyond the Bedroom

Going beyond traditional sleepwear, Bella Hazaha shatters stereotypes with bold prints, vibrant colours, and playful patterns. Their best-selling Kaftan Dress, designed by Bella herself, resonates with women who crave both comfort and self-expression, boasting over 36,600 pieces sold. The collection consists of 16 stunning patterns, ensuring every woman finds her perfect match, from ‘Daisy’ to ‘Leopard print’.

“Our customers are owning their individuality,” she explains. “While satin and silk sleepwear offer undeniable luxury and sensuality, their hefty price tag can be a barrier for many. We strive to create affordable luxury fashion pieces without compromising on quality. That’s why we use cotton mix for our sleepwear. This material isn't just budget-friendly, but it also provides comfort and practicality, offering low maintenance and easy care.”

Harnessing the power of live streaming, Bella revolutionises the way customers connect and shop. During a recent session with over 3,400 viewers, a viewer asked, "What size is right for me? I'm 151cm and 60kg." The host, demonstrating quick thinking and product expertise, promptly recommended a size ‘S’ and went on to explain the brand's sizing guide in detail, giving viewers confidence in their purchase decision. The brand goes live daily at 12PM, offering Malaysians not just affordable pyjamas below RM30 but also a friendly and informative shopping companion.

Personalising Audience Experience

To maintain brand consistency, Bella handpicks and trains each host as a brand ambassador. “I believe that livestream hosts are not just tasked to answer questions – they are the face of our brand. I ensure that my hosts are trained far beyond scripts, standardising everything from makeup and headscarf styles to host-audience interaction. It’s a demanding approach, but what truly sets us apart is our ability to captivate viewers with both stunning fashion and genuine connection."

Bella Hazaha’s live team drives a sevenfold increase in sales through captivating Shopee Live sessions. Since its launch, the brand has strategically expanded its team from three to eight hosts, attributing a significant portion of its sales success to their lively streams that build trust and drive conversions.

"Maintaining energy and engagement during our four to eight hour daily streams demands a lot from our hosts," says Bella. "To ensure their well-being and maximise viewer interaction, we rotate between two hosts per stream, allowing for short breaks and recharged energy. Peak sales periods on Shopee can be intense, with viewership spiking over sevenfold from an average of 36,000 views. We prioritise addressing every comment, fostering a sense of community and ensuring no viewer feels neglected." she concluded.



MGTC & Shopee’s "Jom Beli Produk Hijau" Campaign Sees Malaysians Embrace Sustainable Shopping

The "Jom Beli Produk Hijau" campaign, a collaboration between the Malaysian Green Technology and Climate Change Corporation (MGTC) and Shopee, successfully promoted sustainable shopping habits among Malaysians. Running for four months from September to December 2023, the campaign aimed to encourage eco-conscious consumption and promote sustainability in Malaysia's marketplace.

The campaign achieved 100% voucher utilisation of RM60,000 on MyHIJAU-tagged products, a green product recognition scheme endorsed by the government. This accomplishment demonstrates a strong commitment from Malaysian consumers to support local sustainable products and indicates a significant shift towards environmentally friendly purchasing habits.  

A total of 1,195 local sellers participated, listing over 3,600 green products. Paper products emerged as the top-performing category, accounting for 73% of total sales. Paint closely followed, representing 17% of total sales, while cleaning products accounted for 9%. The remaining sales were attributed to Biomass Packaging and Kitchenware categories, showcasing the diverse array of sustainable options available to consumers.

Homegrown brands such as PaperOne, Readycare, and Bina Paint were among the top sellers, resonating with Malaysian consumers due to their commitment to environmental stewardship and the quality of their sustainable products, further driving the success of the 'Jom Beli Produk Hijau' campaign.

These trends align with the findings from the "Shop Green with Shopee" study in 2022, which revealed that Malaysian consumers are increasingly seeking sustainable products. The study showed a threefold increase in the preference for products promoting smarter consumption compared to previous years. Additionally, keyword searches on the Shopee platform reflected a growing interest in terms like 'pre-loved,' 'pre-owned,' 'warehouse clearance,' 'demo unit,' and 'thrift,' indicating a shift towards more sustainable purchasing behaviors among consumers.

Ir. Ts. Shamsul Bahar Bin Mohd Nor, Group Chief Executive Officer of MGTC, enthusiastically shared the success of the 'Jom Beli Produk Hijau' initiative, “The campaign has not only showcased the collective commitment towards sustainability in Malaysia but has also underscored the growing demand for green products. The positive response from consumers reflects the growing awareness of the profound impact of our everyday decisions on the health of our planet. The partnership with Shopee provided the initiative leverage in the digital landscape to reach a broader audience. It also allows us to demonstrate our goal of making green products accessible to the masses, and the overwhelming support demonstrates that the demand for eco-friendly alternatives is indeed present."

Shopee, as the leading e-commerce platform in Malaysia, played a pivotal role in connecting buyers with local sustainable products. Kenneth Soh, Head of Marketing at Shopee Malaysia, commented, 'We are proud to have been part of the 'Jom Beli Produk Hijau' campaign, which has not only raised awareness about eco-conscious consumption but also supported local businesses committed to sustainability. This campaign reflects our ongoing commitment to driving positive change in the marketplace.”

The campaign underscores stakeholders' efforts to promote sustainability in Malaysia. Shopee remains dedicated to fostering eco-conscious consumption and supporting local sustainable businesses. The Jom Beli Produk Hijau Closing Ceremony was held on 22 February 2024 at MGTC HQ with Minister of Natural Resources and Environmental Sustainability, YB Tuan Nik Nazmi Bin Nik Ahmad, officiating the event.


Thursday, February 15, 2024

Shopee Affiliate Livestreamer Humanises Deal-hunting for Malaysians

Shopee Affiliate Livestreamer Celeste Phuah simplifies the shopping journey for approximately 36,000 rural Malaysians seeking convenience online every day. Over the past six months, she facilitated the redemption of over six million discount vouchers across the platform. Through her educational Shopee Live sessions, Celeste humanises e-commerce, explaining the intricacies of platform and store vouchers to empower users. 

Understanding the needs of fellow shoppers and recognising the importance of bringing accessibility and convenience to all Malaysians, she curates a daily selection of 500 promotional products — five times more than the average Affiliate’s Shopping Bag. This ensures her viewers a seamless access to budget-friendly daily essentials as she guides them through the process of redeeming additional live vouchers through the Livestream Viewer Hub.

As an avid Shopee user, Celeste notes that the platform provides an abundance of exclusive deals and promotions tailored to deliver users a joyful experience that goes beyond just transactions. Through this, she carved her niche, providing fellow shoppers with a convenient solution. “I wanted to provide convenience for savvy spenders, where you can find a list of vouchers and daily essentials on promotion, with just one click," Celeste explains. “Now, when my viewers ask 'Celeste, what's the hottest deal today?', I can point them straight to the platform and guide them through the process of claiming it. With livestreaming, users can tune in, listen to the latest deals, and multitask simultaneously."

Based on past user engagement and interactions, Celeste tailors her content to enhance buyer experience, recognising that many new users don’t know where to start to obtain exclusive deals and promotions offered by the platform. This limits their ability to fully capitalise on these savings. Coming across questions such as 'How do I best stack shop vouchers with live vouchers?' and 'Are there additional live vouchers?’ Celeste, as a Key Opinion Leader on the platform, believes it's her responsibility to actively educate users about the different types of vouchers and how to optimise their utilisation.

Through her livestreams, Celeste actively empowers the local community by sharing her findings on deals, enhancing their lives one bargain at a time. In her dedication to keeping viewers informed, she strategically schedules her Shopee Live sessions during peak traffic hours of 12PM and 12AM, ensuring they always stay up-to-date on the latest steals.

“I actively watch other Shopee Live segments when I’m not attending to my responsibilities as a full-time housewife, analysing communication styles and product introductions of fellow streamers. I take note of the questions viewers pose, ensuring that if I conduct a stream featuring similar products, I anticipate and prepare for their inquiries in advance. My insights benefit my viewers, and I believe it’s my responsibility to furnish them with trustworthy educational content,” Celeste concluded.

Indulge in Shopee's Chinese New Year video and experience the enchanting journey of heritage and traditions, inspired by the essence of traditional New Year hampers. – https://youtu.be/K5ra_m6PZ0o?si=ynj4PKDfsM2RYMcE .