Shopee Live Enables Keropok Lekor Seller from Terengganu to Own a House

Muhammad Faizz bin Pausan Arif from Terengganu, owner-operator of Keropok Mfaizz, is one of Shopee Live’s top record-breaking rural sellers for selling over RM500,000 keropok lekor in just three months. Every morning at 8am on Shopee Live, he becomes a household name as Malaysian audiences watch him pack two thirds fish meat mixture for instant delivery on his ‘Packing Secara Live’ series. 

“I am very happy as Shopee Live has changed my life – previously, I was living with my mother and my sales were limited by slow traffic to my offline store. With Shopee Live, I’ve managed to build my own home, have my own assets, and I’m now able to take care of my family,” said Muhammad Faizz, who now owns his own factory and processes 1 ton of fish meat per day and considering additional production capacity to keep up with customer demands on livestream.

His biggest lesson: content is king. ‘Based on my experience, people get bored by the same types of content, so I always have to try new ways to engage with them. I used to show them how to make keropok live, and that was hot… before the views dropped off. Then I told them to buy five packets of lekor and get homemade chilli sauce free, but sales were still slow. When I show ‘this is my product’ things I lose viewers and sales. After I did Packing Secara Live, my sales broke all records on 11.11 because customers love to see their products being packed and ready to post. I am always searching for new content.’ 

Muhammad Faizz explains why he stands out from the crowd of livestream sellers by picking the 8am slot on Shopee Live: ‘People love to eat keropok lekor as fresh as possible, so I show the breakfast audience how I mix 20kg of boneless ikan selayang fish meat with 10kg tepung sagu and fry it with other tasty ingredients live until it is half-cooked, and then vacuum pack it in time for the courier to pick it up at noon. When my customers receive their packages in two days, they can fry it again to eat.”

Many of his competitors in Terengganu are offline keropok sellers who have to wait for the school holiday period to experience any uptick in sales. Muhammad Faizz on the other hand, has broken the norm and sold over 18,000 orders to customers nationwide, mostly from Selangor and Johor since joining Shopee Live in March 2023. A true believer now in online platforms, Muhammad Faizz aspires to take things to the next level as the top keropok online entrepreneur in Malaysia. 

“Thanks to its significant traffic and conversion rates, I save a lot of marketing costs on Shopee Live. My plan is to add more live stream sessions, and more production capacity and machines so that I can do Live for longer, and hire a host who can act as my backup.”

His success is proving beneficial to his local community. He sources all fish from fishermen in Terengganu to make keropok lekor, keropok ikan putih and keropok segera. He now hires 25 employees in his neighborhood to help in production and packaging and is motivating his four siblings (who are all keropok sellers) to go online.

Shopee Super Awards 2023: Where E-Commerce Meets Entertainment and Innovation

Shopee Super Awards 2023 returned this year, celebrating the greatest and brightest stars of Malaysia’s booming e-commerce landscape. The red carpet awards show, held on 14 December 2023 at the Majestic Hotel in Kuala Lumpur, was hosted by Naz Rahman and Julie Woon, and featured star-studded performances by Dolla and Vanessa Reynauld. One of the biggest e-commerce awards in Malaysia, Shopee Super Awards shone a spotlight on brands and sellers who successfully transformed their businesses by taking live streaming and affiliate marketing by storm.

100 awards honoured beloved brands, homegrown sellers and outstanding talents that achieved exceptional growth in Shopee's marketplace by pushing the boundaries on innovation and delivering consistent quality. A 28-day voting period on the Shopee app in November allowed members of the public to vote for 25 award winners, whereas 75 non-voting awards were determined by platform data results across industry categories. 

Kenneth Soh, Head of Marketing at Shopee Malaysia said, "Shopee Super Awards 2023 proves the win-win relationship between online communities driving economic inclusion on e-commerce and Shopee’s role in enabling that, with their robust ecosystem of resources and valuable support. Our platform constantly empowers businesses to thrive in the digital economy — as evidenced by 98,000 new sellers joining our ecosystem this year —  especially with our free upskilling programs like Shopee University, Shopee Seller Summit, and KOL and Influencer Masterclasses. In fact, new local sellers to Shopee Live recorded ten times increase in sales and 16 times increase in orders this year compared to last year.”

Shopee Super Live Streamer Awards 

The Malaysian public was invited to cast votes all month November for Shopee sellers shortlisted for hosting the highest number of livestreams, achieving the highest livestream orders in their categories, and driving the highest live engagements and viewerships. The winners of Super Live Streamer awards who captivated audiences were:

• Super Essentials Livestream Brand: MYDIN Malaysia

• Super Fashion Livestream Brand: XES Shoes

• Super Lifestyle Livestream Brand: STABILO Official Store

• Super Electronic Livestream Brand: 70mai

• Super Beauty Livestream Seller: KL-PHARMACY

• Super Essentials Livestream Seller: PHINIX STORE

• Super Fashion Livestream Seller: ELGINI APPAREL SDN BHD

• Super Lifestyle Livestream Seller: JAYATECH

• Super Electronic Livestream Seller: allblue5367

Shopee Malaysian-Born Brand Award

HABIB Official Store won over the most public votes nationwide for Shopee’s first ever Malaysian-Born Brand award. HABIB demonstrated exceptional customer value and service as a Shopee Mall Brand recognised for 100% authentic products, free 15-day hassle-free returns, free shipping and brand membership perks.

Shopee Super Aspiring Brand Awards

The Super Aspiring Brand winners outperformed their categories in sales growth this year by creating personalised engagements with Malaysian shoppers on Shopee Live and engaging Shopee Affiliates. They also tailored hyper localised and user-centric shopping experiences via Shopee’s Big Campaigns, Free Shipping and Coin Cashback programmes.

• Super Aspiring Brand - FMCG: SKINTIFIC
• Super Aspiring Brand - Fashion: Zoe Arissa Luxe
• Super Aspiring Brand - Lifestyle: Touch 'n Go Malaysia
• Super Aspiring Brand - Electronics: DREAME

Shopee Super Seller Awards

The Super Seller awards went to sellers who achieved the highest Shopee store profits year-to-date in their categories by skillfully doing new things with Shopee’s 360 Marketing Solutions, balancing always on and tactical strategies. These winners increased visibility and sales when shoppers cash out on peak season shopping deals during Shopee’s Big Campaigns (Shopee’s 9.9, 11.11, and 12.12 birthday sales):

• Super Mobile & Smart Devices Seller: Spraygadget
• Super Home Appliances Seller: The White Goods
• Super Tech & Gaming Seller: Impulse Gaming
• Super Fashion Apparel Seller: LAU THING HIM
• Super Fashion Shoes Seller: Webee
• Super Fashion Accessories Seller: Grimo
• Super Beauty Seller: LONKOOM
• Super Essentials Seller: Khairul Aming
• Super Baby & Kids Seller: Momo House
• Super Lifestyle Seller: MUSIC BLISS SDN BHD

Shopee Super Shopee Celebrities

The Super Shopee Celebrity award recognizes individuals who have not only launched a store or product on Shopee in the past year, but also demonstrated consistent engagement through Shopee Live participation. These winners utilised promotions effectively and achieved strong sales performance, making them true stars of the Shopee ecosystem. This year’s acclaimed winners include Dato’ Sri Siti Nurhaliza, Zoey Rahman, Ceddy Ang, Dato’ Jovian Mandagie, Nuex Rosli, and Ainul Aishah, each inspiring aspiring entrepreneurs and content creators with their dedication, innovation, and audience engagement.

Shopee Super Influencer Awards

Shining a spotlight on exceptional talent, Shopee Super Influencer Awards recognized influencers who drove exceptional traffic growth (10% or more) with each campaign all year, lending credibility to local sellers and brands with quality content that resonates with Malaysians. These individuals had value-added postings with overwhelmingly positive engagement rates, zero dropouts, rapid growth in followers and reach:

• Shopee Super Influencer: Nyokki Ho
• Shopee Super Influencer: Fateha
• Shopee Super Influencer: Chang Yong
• Shopee Super Influencer: Hasha Shah
• Shopee Super Influencer: Nurul Najiah Hassan
• Shopee Super Influencer: Nurhasuna
• Shopee Super Influencer: Afiqchii
• Shopee Super Influencer: Toklez
• Shopee Super Influencer: Dina Sallehuddin
• Shopee Super Influencer: Sarah Mohd Shah

Shopee Super Affiliate Awards:

Shopee Shopee Affiliates were honoured for connecting with Malaysian customers in trusted ways, providing genuine product recommendations and reviews, and driving traffic for local brands and sellers. Five Super Affiliate Livestreamers were distinguished for achieving the highest livestreams, orders, engagement and likes, and unique viewership throughout the year. In addition, five Super Affiliate Influencers earned their accolades by exceeding Average Daily Orders contribution year on year.

• Shopee Super Affiliate Livestreamer: Norashikin Binti Abd Rashid
• Shopee Super Affiliate Livestreamer: Ng Su Ling
• Shopee Super Affiliate Livestreamer: Jacklyn Goh Seoh Hooi
• Shopee Super Affiliate Livestreamer: Fadzilah Binti Abdul Jalil
• Shopee Super Affiliate Livestreamer: Chew Shiau Yin
• Shopee Super Affiliate Influencer: Puteri Syarlia Binti Sahfuzzaman
• Shopee Super Affiliate Influencer: Norita Binti Omar
• Shopee Super Affiliate Influencer: Indriana
• Shopee Super Affiliate Influencer: Nurul Iman Binti Abdul Rahim
• Shopee Super Affiliate Influencer: Syazwani Binti Md Saad

Recognizing Valued Partners

For the invaluable support and dedication of partners who played a pivotal role in making the strengthening Shopee’s ecosystem, Shopee Super Partner Awards included Carlsberg, INNISFREE, KITSUI, Pernod Ricard, Signature Market, SKINTIFIC, and Vinda.

Shopee Rai Lokal - Breaking Barriers Online

Award winners were treated to a preview of the company’s inaugural documentary “Shopee Rai Lokal - Breaking Barriers Online”. The film features interviews with Edward Wong of HomeDecoStore, Felicia Tan of Mamami Shoppe, and Mohd Zaid of Lampu Cherita. They share their personal stories of overcoming obstacles, starting small, and achieving sustained growth in their respective fields.

“By sharing this documentary, we hope to inspire others to reach for their dreams online. We are also making it easy for Malaysians to shop locally by spotlighting super star sellers and capturing their stories,” said Soh.

Shopee's 12.12 Birthday Sale Offers Exclusive Prizes and Rewards

Get ready for the grand finale of the year's shopping extravaganza! Shopee is rolling out the red carpet for its 12.12 Birthday Sale happening from 1 December until 15 December. The event promises an array of unbeatable deals, heart-pounding games, and jaw-dropping prizes. To sweeten the deal, enjoy the added perk of free shipping with no minimum spend, making this shopping experience even more irresistible!

FREE Shipping with No Minimum Spend!

Experience worry-free shopping on Shopee, the go-to platform for no minimum spend Free Shipping vouchers releasing everyday at 12AM. Enjoy unlimited free shipping daily until 15 December and maximise your savings!

Shopee Live's Roda Shopee Game Show: A Gateway to Toll-Free Journeys!

Get ready to embark on a thrilling journey with Shopee Live's 12.12 Roda Shopee game show hosted by Datuk Aznil Hj Nawawi, featuring special guest celebrity appearances like Faezah Elai, Zara Zya, Zarina Anjoulie, Zoey Rahman, and many others. Shopee has partnered with Touch 'n Go to offer users a chance to win an entire year of toll-free travel. To enter Roda Shopee, users need to claim their unique code from the contest’s home page and complete one livestream checkout to be included in the pool of users that will be selected raffle-style which unlock the opportunity to spin the wheel for prizes, including the grand prize of 1 Year Free Toll.

Grab Jaw-Dropping Deals at Just RM1 with 12PM Super Seringgit Deals!

Unbelievable deals and brand-name items for as low as RM1 with 12PM Super Seringgit Deals! This is your chance to indulge in a shopping frenzy like no other, with incredible savings. Don't miss out – shop now and check out at 12PM!

Irresistible Vouchers All Day Long: Up to 50% Off and Cashback Galore!

Shopee Live will be buzzing with excitement throughout the day as users can claim up to 50% off vouchers for them to shop on Shopee Live. Selected users will receive additional exclusive vouchers during the 8PM session, featuring 15% Coins Cashback and Rebate NOW for Cashback sellers.

Diamonds, Vouchers, and Quests: Shopee's Birthday Quest Unleashed!

Engage in the Shopee Birthday Quest, where daily quests earn you diamonds exchangeable for exclusive vouchers of up to RM100, turning your routine into a rewarding adventure on 12 December. For savvy shoppers, don't miss the interactive fun of Voucher Scrabble during the 8PM Roda Shopee game show on Shopee Live. Piece together exclusive voucher codes for two rebates and dive into the 12.12 Birthday Voucher Hunt, unveiling hidden keywords for four limited-time vouchers. With both promotions offering a variety of vouchers, you can maximise your savings and enjoy a dynamic shopping spree on 12.12!

Spend More, Save More: Extra Vouchers for Peak Day Shoppers!

As the festival reaches its peak on 12 December, Shopee is adding another layer of excitement to your shopping spree! Spend a minimum of RM250 and discover an extra RM50 voucher waiting to be yours to use during the 3 Days Special extended sale on 13 till 15 December. Get ready to indulge in a shopping extravaganza that will leave you feeling merry and rewarded!

Indulge in Special Member Privileges: Enjoy Exclusive Pricing and More!

Embrace a world of exclusive privileges and unlock a treasure trove of rewards by joining Shopee Mall Brand Memberships of selected official stores today! Enjoy special member items, exclusive pricing, redeem vouchers and gifts, and earn points with every purchase. Join now and elevate your shopping experience!

Explore the Pinnacle of Elegance with Shopee Premium!

Be captivated by an exquisite collection of authentic and specially curated collections, meticulously handpicked from our esteemed line of Premium brands. Immerse yourself in the exquisite craftsmanship and timeless elegance of Dyson, Habib, Kiehl's, L'Occitane, Laneige, Pandora, Paula's Choice, Philosophy, Ray-Ban, and a host of other renowned names.

So, mark your calendars, set your reminders, and get ready to shop like never before! The 12.12 Birthday Sale is supported by renowned brands and valued partners including 70mai, Abbott, Baseus, DESSINI, Kamatto, POLO HILL, Reckitt, Skechers, SKINTIFIC, SOME BY MI, TTRacing, XES Shoes, and many more. For more information, visit https://shopee.com.my/m/12-12 .

The Jingle and Magic with U.S. Potatoes Festive Extravaganza

Recently I attended the Jingle U.S. Potatoes All The Way Christmas Workshop, a unique culinary event celebrating the versatility and flavor of U.S. potatoes at FunFun Event Space featuring a variety of activities, games, interactive workshops and cooking demonstrations. 

I loved the Potato Christmas Garden displaying the Russet, Red and Purple U.S. fresh potatoes along with different cuts of frozen U.S. potatoes as well as instant U.S. mashed potatoes mixes. What a great spot to take lovely photos. Guests could take part in the social media contest by taking photos at the photo booth and posting them. 

The emcee welcomed guests and introduced Mr. Eddie Saw, the Country Representative of Potatoes USA who then delivered an enlightening speech about the journey and significance of U.S. potatoes.

Renowned Chef ZieZie gave a captivating cooking demonstration on how to prepare Baked U.S. Potatoes with Cheese. She made it look really easy to cook and it looked very delicious. 

Later, guests were invited to cook the Twinkle U.S. Potatoes Stars using U.S. Russet potatoes. This dish turned out really nice and the whole hands-on cooking experience was very fun. 

The celebration continued with Chef Taufiq Halim leading a potato carving workshop, teaching guests to carve two festive figurines from U.S. Russet and Purple potatoes.  I tried carving the reindeer and it turned out pretty nice. 

My potato reindeer carving

All guests were later presented with certificates by Chef ZieZie followed by a group photo session and a sumptuous lunch. After lunch, ten winners were given special prizes for their participation in the social media photo contest. The event ended about 2.30pm.

I learnt the nutritional benefits of U.S. potatoes and how to cook various delicious potato dishes. Overall, the Jingle U.S. Potatoes All The Way Christmas Workshop was very enjoyable and fun.