Over 9,000 Malaysians Raise Funds for Environmental Sustainability with #ShopeeGivesBack

 

#ShopeeGivesBack, Shopee’s long-term community initiative, has raised over RM48,000 from 1 May 2020 to 31 July 2022 for two Non-Governmental Organisations (NGOs) championing environmentally-conscious efforts in Malaysia. Over two years, WWF-Malaysia and Zero Waste Malaysia received donations from over 9,000 donors, including over 5,500 first time donors. 

85% of the funds raised went to assisting WWF-Malaysia, a national conservation trust with more than 90 ongoing projects nationwide. Funds raised are used to safeguard some of Malaysia’s most iconic wildlife – including the Malayan tiger, Bornean elephants, Bornean orangutans and sea turtles – from threats such as poaching and habitat loss. WWF-Malaysia continues to address environmental issues to spread awareness, support education and research, and conserve the local landscape flora and fauna, water, soils, and other natural resources. 

Across the two years, Zero Waste Malaysia received 15% of their total donations through #ShopeeGivesBack, supporting them in their efforts to go further in achieving their mission of building a waste-free and sustainable future for the nation. Zero Waste Malaysia advocates for sustainable development and aims to increase the local community’s awareness of sustainable living through education, resources, public engagement, and on-ground initiatives. In 2021 alone, Zero Waste Malaysia received 13% of their total donations through #ShopeeGivesBack. 

Huiyan Pan, Head of Brand Marketing at Shopee Malaysia said, “Shopee is moved by the reception of the community in supporting the efforts of our NGO partners in contributing towards environmental change. We firmly believe that with greater awareness and support from shoppers on our marketplace, we can strike a balance towards building a long-term, sustainable future for the environment and the economy.”

“Shopee appreciates being able to play a part in WWF-Malaysia’s conservation efforts and is thrilled to hear about the efforts that have reduced 90% of snare encounters for the Malayan tiger. In 2020 and 2021, more fresh sightings of the tigers, including a mother and three cubs, were discovered in the Belum-Temengor Forest Complex,” Pan continued. 

During Ramadan in 2021 and 2022, these two NGOs saw a collective month-on-month increase in donations of 85% and 113% respectively, from March to April compared to other months through #ShopeeGivesBack. Of the 1,400 donations received, WWF-Malaysia and Zero Waste Malaysia saw 1,000 first time donors donating during a time where generous Malaysians were giving back to communities and causes close to their hearts and values.

“The majority of our donations come from the public, hence the #ShopeeGivesBack platform has helped us reach wider audiences to raise the much needed public support that ensures the continuity of WWF-Malaysia’s vital conservation projects. WWF-Malaysia is also taking action to promote sustainable lifestyles and increase resilience to climate change through policy advocacy and conserving natural ecosystems,” said Helina Yow, Director of Partnerships, WWF-Malaysia. 

#ShopeeGivesBack was launched on 1 May 2020 to help the underserved communities in Malaysia across four areas: underprivileged communities development, children and family services, health charities, and environmental charities. The platform provides Malaysians with an online avenue to support their favourite causes in the most convenient way. Shopee ensures that these NGOs have credible track records and are registered with the Registry of Societies.

Shopee Celebrates its first Influencers Fest in conjunction with 8.8 Super Brands Festival

Shopee concluded its Shopee Influencers Fest, which took place from 26 July till 7 August, with the participation of Key Opinion Leaders (KOLs) nationwide. 

This activation included a contest which created upsized earning opportunities for KOL affiliates who are members of the Shopee Ambassador Programme. 230 participating KOLs climbed the leaderboard via sharing custom affiliate links to collect points through clicks and orders on the Shopee platform. For even higher commissions, KOLs could promote products from a wide range of participating brands, under the Commissions XTRA collection.

Wrapping up the the first ever Shopee Influencers Fest, Shopee brought together an exclusive group of over 50 remarkable Malaysian KOLs for the Shopee Influencers Fest 8.8 Countdown Party held on 7 August 2022, at the Colony’s Ballroom @ Star Boulevard KLCC.

During the event, Faten Nor Izzatie, Su Ling and Awangkerja emerged as winners of the Shopee Influencers Fest Contest, with a total winning points of over 480,000. The top 66 participants with the highest points walked home with a total of RM50,000 in cash.

Huiyan Pan, Head of Brand Marketing at Shopee Malaysia said, “KOLs play an important role in our digital ecosystem. We believe in supporting the growth of our community as they serve as key inspiration sources for shoppers. Shopee has been engaging KOLs for various campaigns over the years. We continuously strengthen our relationship with them via a series of upcoming exciting activities. By doing so, we can provide buyers with the best deals and exclusive perks from their favourite KOLs, while sellers can also engage these KOLs to grow their brands.”

During the Shopee Influencers Fest 8.8 Countdown Party, Shopee Ambassadors were treated to various fun and engaging activities such as Fashion Artist, Interactive photo corner, live performance by The Raw Note and more, allowing them to create content and engage with their followers. 

“We look forward to working closer with our Shopee Ambassadors to provide a reliable platform that is capable of helping them grow their business. This is why we brought in well-known KOLs, Noor Farhani, Ceddy Ang, and Nurin Afiqah, as mentors for our Shopee Ambassadors webinars. With them sharing their experience and best practices, we hope to inspire more KOL affiliates to grow through our Shopee Ambassadors program.” she added.

Popular brands on Shopee such as Clinelle, Abaro and MMX, set up engagement booths during the event. Shopee Ambassadors walked home with Clinelle skincare products, a brand new pair of Abaro Water Resistant Antibacterial Sneakers, and exclusive vouchers from MMX.

Well-loved KOLs such as Dr. Say, Clouty Kee and Cabi were also present at the event, garnering the interest of over 85,000 Shopee users as they tuned in to the event streamed live via Shopee Live, with up to 800,000 Shopee Coins given to viewers throughout the stream.

The Shopee Ambassador Programme has grown to include over 20,000 KOLs since launching in 2019, benefiting more than 5,000 brands as KOLs share their custom links with followers online to grow brand awareness and orders. While doing so, KOLs in Malaysia can further tap on the Commissions XTRA initiative, previously known as Shopee Brands Offer, to earn up to 25 times in commission fees.