Shiseido Asia Pacific & Shopee announce strategic partnership to drive growth of J-Beauty category in Southeast Asia

Ian Ho, Regional Managing Director, Shopee, and Pranay Mehra, Vice President of Digital and eCommerce, Shiseido Asia Pacific, at the official Joint Business Plan signing

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, and Shiseido Asia Pacific, a subsidiary of Shiseido Company, Limited, one of the world’s most established beauty companies, reaffirm their strategic partnership through a Joint Business Plan (JBP).This JBP is a unified work plan which details the joint efforts by Shiseido and Shopee to drive the growth of J-Beauty in Southeast Asia. 

The agreement will enable Shiseido Asia Pacific to leverage Shopee's extensive user base and deep understanding of Southeast Asian online shoppers to amplify its online presence and accessibility; ultimately enabling the company to capture the immense growth opportunities in the region. Through this partnership, Shiseido also aims to reinforce its position as the leader of the fast-growing Japanese beauty (J-beauty) category in Southeast Asia. 

J-beauty is on the rise in Southeast Asia, with a majority share of voice of 58.7%. Much of its growth is attributed to an increase in foreign tourists to Japan and consequent exposure of popular products through social media . 

J-beauty is usually associated with innovative technologies and stellar research and development, which enables the efficacy of the products.

Pranay Mehra, Vice President of Digital and eCommerce, Shiseido Asia Pacific, said, “We want to be where our consumers are when they’re shopping for beauty and skincare products. How we connect with them has always been a strategic priority for Shiseido in Asia Pacific, and I am confident that we will

continue to extend our e-commerce presence with Shopee as our primary strategic partner. We remain committed to our customers and look forward to leveraging Shopee’s expertise to enhance our product accessibility, deepen online engagement and ultimately forge stronger connections with consumers and fellow beauty brand lovers across Southeast Asia.”

The JBP will see close collaboration between both companies and Shiseido broadening its multi-brand portfolio offerings, including but not limited to ANESSA, SENKA and Tsubaki, on Shopee across all six Southeast Asian markets by 2020, with a focus on Indonesia, Thailand and Vietnam, as well as in high potential non-capital cities. The partnership will also see Shiseido’s expansion into new markets such as Taiwan. Shiseido will also utilise the Shopee Brands Suite to reach, connect and deepen engagement

with current and new customers in each market. Both brands are working closely to develop content for the newly launched Shopee Feed, which provides an upgraded social experience for shoppers. The partnership will also see the roll-out of localised brand campaigns that aim to promote brand storytelling.

Ian Ho, Regional Managing Director, Shopee, said, “We always anticipate the trends and needs of our users, and we noticed that there has been a growing demand for ‘Made in Japan’ products in Southeast Asia, especially in the beauty and skincare categories. Partnering with Shiseido, one of the world’s most

established beauty companies, will allow us to capitalise on their industry expertise and strengthen our J-beauty offerings, unlocking more choices and value for our users. We are honoured to be named as one of Shiseido’s primary strategic e-commerce partners in Southeast Asia, and I am confident that Shopee can help create business impact for them in 2020 and beyond.”

“Southeast Asia is an important and strategic sub-region for Shiseido in Asia Pacific, and through this partnership, we hope that our customers will have greater access to a wider range of beauty brands and products – with the uncompromising quality, innovation and spirit of omotenashi (or Japanese hospitality) – that only Shiseido can provide. I am excited about our growth plans for the future and I look forward to

an even stronger partnership with Shopee,” said Mr Osamu Shirai, Vice President of Corporate Strategy & Development, Shiseido Asia Pacific.

Shop to your heart’s desire at the Watashi+ by Shiseido Malaysia Official Store on Shopee and be pampered with exclusive deals and promotions in conjunction with the Raya Bersama Shopee campaign.

From now until 26 May 2020, get items from as low as RM10 including the Za Lip Crayon series; discounts of up to 70%, and Buy 1 Free 1 bundles on selected SENKA Perfect Aqua series. Shoppers who visit Shopee will also get to enjoy free shipping with a minimum spend of RM19. Head over to Watashi+ by Shiseido to enjoy exclusive deals and promotions.

Apple Cider Vinegar Is The Secret Of Superwomen

As a mother of 2 active kids, I feel tired easily. Sometimes I wish I had the energy to do all the things I wanted without feeling tired or stressed out. Have you ever wondered why some women are like Superwomen who are strong, energetic, healthy, confident and manages a full schedule at work, home and play effortlessly? What's their secret? 

One of them is  Apple Cider Vinegar that has been used as a home remedy to treat numerous health ailments. Families closely guard these ‘recipes’ for women’s vitality and well-being.

It is good to get organic Apple Cider Vinegar such as Alce Nero brand. The key component is acetic acid, with other substances such as lactic, citric, and malic acids, and good bacteria. Remember to always dilute your Apple Cider Vinegar before drinking at approximately 1 tablespoon to 1 cup of water as it is a strong acid, and a little really does go a long way.

Here are some of the secret ways Superwomen stay on top of their game using Apple Cider Vinegar.

1.     Boost The Immune System

Superwomen never seem to fall ill with the coughs, colds and sore throats that plagues the rest of us. Their intake of apple cider vinegar contains amino acids, potassium and enzymes that may help to boost immunity and relieve tiredness. Try these recipes that are a pick-me-up for low energy days:

Fire Tonic!  Blend equal portions of ginger, horseradish, onion, garlic, habanero peppers, lemon, turmeric, and lemongrass, top with 100ml of Apple Cider Vinegar. Place all ingredients in an airtight jar, let it ferment for 14 to 60 days. Strain to discard plant matter. Add one tablespoon of this concentrated tonic to a glass of hot water or hot black tea for an immune boosting drink.

Fire Tonic

Orange Cider Vinegar! Simmer 100ml of Alce Nero Organic Apple Cider Vinegar, 2 cinnamon sticks, an orange sliced into rings, a sliced orange, 4cm of ginger and two tablespoons of organic honey over a low flame for 20 minutes, strain into an air tight jar. Add a tablespoon of the infused syrup to 125ml of water and serve.

2.     Assisting in weight loss and better nutrition absorption

Being fit and at a healthy weight is a challenge even for Superwomen but they know how to add Apple Cider Vinegar to their diet to manage and maintain their weight. Science backs up this remedy as a 2018 study in the Journal of Functional Foods, showed that including a tablespoon of apple cider vinegar to the diet could be an effective strategy to reduce visceral fat and helping with other health issues as well.

3.     Dental Hygiene

Despite their packed schedule, Superwomen always have fresh breath, and great oral health. Again their secret is their morning tonic as apple cider vinegar has been proven to have antifungal properties which helps fight against mucous membrane inflammation according to the Journal of Prosthodontics, 2015.

4.     Managing Menstrual Cramps

Superwomen learn to manage menstrual cramps by drinking Apple Cider Vinegar from the first day to the last day of menstruation, as it is believed to regulate clotting and reduces the duration of periods. The calcium and potassium can ease the muscles to reduce menstrual cramps.

Be an innovative Superwoman and try these recipes that can help reduce menstrual cramps:

Warming apple cider vinegar tea : Add 1 teaspoon of apple cider vinegar, a slice of lemon and half a teaspoon of fresh ginger to a cup of fresh brewed black tea. A few drops of honey can be added if desired.

Calming apple cider vinegar green tea: Brew a mug of green tea. While it is hot, add a teaspoon of apple cider vinegar, and some mint.

Apple Cider Vinegar Green Tea

Turmeric tonic with apple cider vinegar: Turmeric is a superfood that has been traditionally used as a tonic for wellness. Turmeric tonic can be found at organic stores. Add a teaspoon of Apple Cider Vinegar to the turmeric tonic to make a refreshing and healing drink.

Turmeric Tonic

Uncover your Superwoman capabilities by incorporating these Apple Cider Vinegar remedies and tonics as part of your wellness journey.

Alce Nero Organic Apple Cider Vinegar is made from organic apples that are grown exclusively in the Trentino-Alto Adige region, free from pesticides and chemical fertilisers or GMO strains. This apple cider vinegar is rich in flavour and has lower acidity to make it suitable for salads and other dishes. 

Besides Apple Cider Vinegar, you can try Balsamic Vinegar which is ideal for barbeque and grilled vegetables.

Give your body the secret boost to be a superwoman every day.

You can find out more about Alce Nero at https://alcenero.asia/recipes.html and Facebook page https://www.facebook.com/AlceNeroMalaysia/

NEW COMEDY ‘MONSTER BEACH’ PREMIERES ONLY ON CARTOON NETWORK

Summer just got a lot more exciting with an out-of-this-world tropical getaway you’ll soon discover in Monster Beach premiering on Saturday, April 25, 6:30pm on Cartoon Network (Astro Ch 615 HD / 635). New episodes air every weekend at the same time. Find out if surf-siblings, Jan and Dean will experience the best – or worst – summer of their lives!

Ahead of the premiere, get ready for this exciting holiday with a full-episode sneak peek on Cartoon Network APAC YouTube - https://bit.ly/SneakPeekOnYouTube or Facebook -https://bit.ly SneakPeekOnFacebook (@CartoonNetworkAsia). S1E02: “Lagoon Goons” - When Amphibia mistakes two visiting lazy Aussie sealions for an endangered New Zealand species, the kids invent a translating app to uncover the truth of who they really are.  

Written and produced in Australia, it’s animated by Inspidea, a Malaysian-based studio behind other Cartoon Network originals such as Mighty Magiswords.

Cartoon Network’s Monster Beach follows the frightfully funny adventures of surf-siblings Jan and Dean. Enjoying an endless summer vacation, they have a monster good time on the island of Iki-Iki hanging out with their laidback uncle and a bunch of mischievous, thrill-seeking monsters.

Together with their new fiendish friends, they cruise around in hopped-up hot-rods to unravel the mysteries of a local surf legend and prevent the bad guys from ruining their fun. Monster Beach is much more fun than your typical tropical getaway. After all, life’s a real adventure when your friends are misfit monsters.

This series is sure to become a monster hit from the very first wave!

Catch the show on weekends from Saturday, April 25, 6:30pm on Cartoon Network (Astro Ch 615 HD / 635).

About Cartoon Network Asia Pacific

Cartoon Network, the number one kids’ channel in Asia Pacific, offers the best in original animated content including the multi-award-winning global hits Ben 10, The Powerpuff Girls, Teen Titans Go!, OK K.O.! Let’s Be Heroes, Adventure Time and We Bare Bears; and Asia Pacific originals including Monster Beach and the International Emmy-nominated Lamput.

Cartoon Network is available in 14 languages and in more than 135 million pay-TV homes in 29 countries throughout Asia Pacific. Internationally, it is seen in 192 countries and over 400 million homes, and is an industry leader with a global offering of the best in award-winning animated entertainment for kids and families.

The brand is known for putting its fans at the centre of everything by applying creative thinking and innovation across multiple platforms. Cartoon Network also reaches millions more through its websites, games, partner platforms like HBO GO, and apps including Cartoon Network Watch and Play. Cartoon Network, companion brand to Boomerang and POGO, is created and distributed by WarnerMedia Entertainment Networks Asia Pacific.

Celebrate Xiaomi Mi Fan Festival 2020 on Shopee

KUALA LUMPUR, 3 APRIL 2019 – Global technology leader Xiaomi unveils the global Mi Fan Festival 2020 with a special Redmi Note 9S exclusively on Shopee. The Redmi Note 9S comes in a Limited Edition Grey variant for the 6GB + 128GB model.

In conjunction with the Mi Fan Festival 2020, this limited edition Redmi Note 9S with only 2020 units available worldwide will also have the Mi Fan Festival 2020 logo engraved on the back of the phone. Mi Fans can get their hands on the 6GB + 128GB Global Version Redmi Note 9S for RM899 (RRP: RM949) when they purchase it on Shopee, and receive a complimentary Xiaomi Mi Smart Band 4 worth RM149.

The celebration just keeps getting better. Happening from 7 to 9 April, the Mi Fan Festival 2020 gives a whole lot more savings back to Mi Fans in Malaysia with mouth-watering deals up to 80%. Stretch the Ringgit further and grab popular Xiaomi products at an exclusive price on Shopee.

On 7 April, stay tuned for Xiaomi’s special Shopee Live session showcasing the new Redmi Note 9S as well as other Xiaomi gadgets happening at 1PM and stand a chance to win a Limited Edition Redmi Note 9S! Mi Fans can also claim voucher from the store to enjoy RM10 off your bill with a min spend of RM100.

From 7 April onwards, celebrate Mi Fan Festival 2020 on Shopee via https://shopee.com.my/m/mi-fan-festival