Shopee Empowers Malaysian Creators Through the YouTube Shopping Affiliate Programme

Shopee Malaysia has partnered with YouTube - through the YouTube Shopping Affiliate Programme in Malaysia - to give local content creators more ways to monetise their videos by turning them into shoppable content. The Programme enables creators to tag Shopee products directly in their YouTube videos, Shorts, and livestreams — making it easier for viewers to discover and shop without leaving the platform. This new pathway not only empowers creators to earn, but to also reach wider, more engaged audiences.

This milestone builds on the rapid momentum of Shopee’s Affiliate Programme, which has seen exponential growth across livestreaming and short-form content platforms. In 2024 alone, Shopee Affiliates orders rose by 81% year-on-year, Shopee Live affiliate orders surged by 248%, and Shopee Video affiliate orders grew 63x between April and December.  Open to everyone — from creators to everyday users — the programme empowers individuals to earn through tagged content, product reviews, and livestreams, all powered by Shopee’s Affiliate Marketing Solution (AMS).

“At Shopee, we’ve always believed in empowering our affiliate community with the right tools,

training, and opportunities to grow. This first-of-its-kind collaboration with YouTube is an

extension of that commitment. The YouTube Shopping Affiliate Programme opens up new ways for creators to connect with brands, earn sustainably, and be part of a thriving content-commerce ecosystem. With Shopee Video and Shopee Live in the mix, affiliates can reach more people and drive even stronger engagement, ” said Tan Ming Kit, Head of Marketing and Business Intelligence, Shopee Malaysia.

As part of the session, Tan also introduced creators to Shopee’s Affiliate Marketing Solution (AMS) — the platform powering this initiative. AMS gives creators a suite of tools and rewards, including:

• Upsized Shopee commissions: Earn higher commission rates — up to 10% from Shopee during peak events such as Double Digit and Payday Sales , plus up to 80% commissions from selected sellers.

• New Affiliate Youtube Incentives: Participate in the New Affiliate YouTube Milestone Programme to earn up to RM1,500 cash incentive by tagging YouTube videos and Shorts with Shopee products.

• Monthly challenges: Earn up to RM1,500 cash incentive for hitting monthly sales milestones

• Exclusive vouchers: New-to-Programme affiliates receive up to RM700 worth of vouchers

Over 200 creators attended the event, which featured interactive activities like live

product-tagging demos, “Shopping Missions” , a sharing session with top YouTube creators, as well as connecting with brand sponsors.

For many creators, the programme offers a turning point in how they think about their content. 

“I’ve been reviewing everything from PCs to smartphones for years, but the Shopee Affiliate Program gave my content a real business edge. It’s more than just sharing — it’s about helping viewers make smarter tech choices. With Shopee now partnering with YouTube for the YouTube Shopping Affiliate program, I’m excited my viewers can shop the exact products I recommend, straight from my videos. It’s a powerful step forward for creators like me, ” said Asraff Jeffery, Malaysian tech YouTube creator.

With the YouTube Shopping Affiliate Programme, Shopee and YouTube are unlocking new earning opportunities for creators at every stage — from first-time affiliates to seasoned content professionals. Sellers of all sizes also stand to benefit, gaining smarter, creator-driven ways to stay ahead of trends and build deeper audience connections.

“As a Shopee Affiliate, I’ve always focused on building trust with my audience — but I’ve been

looking for new ways to grow and reach more viewers. After this session, I’m excited to explore YouTube as a new space to share content and connect, ” said kalcubemaster, a Lifestyle Shopee Affiliate. “The YouTube Shopping Affiliate Programme makes it feel more doable — and more rewarding.”

This is just the beginning. Whether you're a budding creator or an established name, the tools are ready — and the opportunity to turn content into commerce is yours to take. Creators who meet the eligibility criteria can sign up today via Shopee’s Affiliate Marketing Solution (AMS) to start earning from their content.

Tier Up to Platinum 4x Faster And Unlock Exclusive RM1 Deals This 4.4 Shopee Rewards Sale

 

Whether you’re topping up on everyday essentials, upgrading your gadgets, or simply enjoying a good deal, the 4.4 Shopee Rewards Sale is your chance to shop smarter and get more in return. From now till 9 April, everyday purchases become more meaningful—with exclusive savings, exciting perks, and peace of mind with every checkout.

This 4.4, it’s not just about what you buy—it’s about the extra value along the way: better deals, exclusive rewards, and little wins that add up over time!

Shop & Earn 4x Faster with Shopee Rewards

Shopee Rewards is our way of making your shopping experience a little more rewarding. The more you shop, the more perks you unlock— based on your tier— Everyone starts at Classic, and you can level up to Silver, Gold, or even Platinum!

This 4.4 Shopee Rewards Sale, tier up 4x faster just by shopping like usual—you’re only a few checkouts away from unlocking Shopee Rewards perks, including up to RM2,000 worth of vouchers, exclusive RM1 & RM4 Wow Deals, premium customer service and more!

Platinum is closer than ever. Take advantage of the 4.4 Shopee Rewards Sale to fast-track all the way to Platinum and enjoy the very best benefits Shopee has to offer.

Already a Platinum member? Then you've unlocked the ultimate deal—enjoy RM1 exclusive offers on favourites like the KFC Zinger Classic Combo, Zus Coffee CEO Latté, and Tealive Original Pearl Milk Tea! Gold members, don’t worry—you’re in for a treat too with RM4 special deals from top brands like Zus Coffee, KFC, Domino’s Pizza, and more. Whatever your tier, Shopee Rewards is here to spoil you with bonus perks and vouchers to make every checkout even more rewarding!

Get to know more about your current tier and benefits here!

50% Off Shopee Mall Vouchers Daily
Enjoy the thrill of savings this 4.4 Shopee Rewards Sale with 50% Off Shopee Mall Vouchers Daily. Shop 100% authentic products across beauty, fashion, tech, home essentials, and more.

From 1–14 April, don’t miss exclusive Super Brand Day deals from top names like Apple, Bio-essence, Friso Gold, Gintell, Roborock, POCO, and more—with fresh offers every day. And that’s not all—stack your savings with Free Shipping discounts, Shop Vouchers, and Shopee Coins Vouchers for even bigger rewards at checkout!

Everyone gets amazing deals—but if you’re Gold or Platinum, you’ll unlock even more savings from these brands. It’s just one of the many reasons to aim higher and treat yourself better.

Free Shipping No Min. Spend
Shopping should be simple—and with Free Shipping No Min. Spend during the 4.4 Shopee Rewards Sale, it truly is. Whether you're picking up a small everyday essential, treating yourself to a quick buy, or sending a thoughtful gift, you can check out with confidence knowing delivery is on the house. No minimum, no catch—just effortless convenience, delivered straight to your door.

So whether you're stocking up, splurging a little, or simply shopping smart, the 4.4 Shopee Rewards Sale is the perfect time to make every ringgit go further. With unbeatable deals, trusted brands, and rewards that come back to you—it's not just shopping, it's shopping made better.

Start shopping and make the most of your 4.4 Shopee Rewards Sale now: https://shopee.com.my/m/4-4.

A Majority of Shopee Affiliates Feel Grateful They Can Support Their Families with Their Earnings

Sixty per cent of Shopee Affiliates say that supporting their families while maintaining a flexible lifestyle is the most fulfilling aspect of being an affiliate, according to Shopee Malaysia’s latest ‘Your Shopee Affiliate Journey: Ramadan & Raya Growth Insights’ study. The study surveyed over 2,000 affiliates on how they look forward to growing during Ramadan and Raya 2025. While the majority prioritise family support, 40% find fulfillment in sharing the best deals, helping their audiences discover products, and building credibility as a trusted source.

Ramadan and Raya unite communities, and Shopee Affiliates transform online shopping into a more personal and engaging experience. Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia, states, “Digital creators do more than promote products. They build trust, share real experiences, and help shoppers make informed choices for festive preparations. Our affiliate program creates new income opportunities for creators while enabling consumers to celebrate and support businesses. By delivering authentic recommendations and valuable insights, affiliates enhance the festive shopping journey, making it more seamless and rewarding for everyone.”

The study reveals that while all affiliates prioritise high-quality content to build trust and credibility, they take different approaches. Over 87% do so through carefully curated recommendations, selecting personally tested products, highly rated sellers, or Ramadan and Raya essentials such as baju Raya and home décor. Meanwhile, the remaining 13% engage their audiences by sharing their excitement for unboxing and reviewing products in Shopee Video or Shopee Live, offering a more personal and immersive experience.

 

Affiliates go beyond product recommendations by transforming the shopping experience with engaging, high-impact content. Nine in ten leverage Shopee Video to connect with their audiences, delivering festive shopping guides, outfit inspiration, and gift recommendations. Through creative unboxings and in-depth product reviews, they drive consumer confidence and make online shopping more dynamic and rewarding.

As the Raya Bersama Shopee Campaign approaches, affiliates are seizing the opportunity to expand their reach and engage with Malaysians on a larger scale. 100% of affiliates see it as a growth opportunity, providing a festive platform to connect with audiences actively looking for curated recommendations and exclusive deals.

“Being an affiliate allows me to turn my passion into something meaningful,” shares Afifah Rosli, winner of the Best Shopee Video Creator award at the Shopee Superstar Awards 2024. “Ramadan and Raya are such special times, and I love being able to share ideas and products that enhance the celebrations. Whether it’s helping someone pick out the perfect baju raya or introducing them to delicious festive treats, it’s incredibly rewarding to know that my recommendations make a difference.”

Shopee brings affiliates and local brands together through on-ground initiatives like Shopee House: Rumah Terbuka Shopee. This dynamic event welcomed over 900 affiliates and 30 brands, fostering connections through networking sessions, Brand-Affiliate Livestream Matchmaking, and 78 hours of live streaming. The event attracted over 800,000 viewers, strengthening brand-creator partnerships and driving deeper engagement.

At the event, Shopee introduced several key initiatives to help affiliates maximise their impact. The study reveals that 75% of affiliates are excited about Shopee's Ramadan and Raya campaigns, which include key initiatives such as the Shopee Video Mission, the Ramadan Raya “Pos & Menang” campaign, Shopee Live’s Stream-A-Thon, and the Content Creators’ Club. Meanwhile, 25% are eagerly anticipating the opportunity to explore these features in 2025.

“I never expected that sharing my favourite finds could actually grow into something so rewarding,” shares Sarah Mnasir, a Shopee Affiliate, “This Raya feels extra special because with my Affiliate earnings, I can finally help my family refresh our home with new decor and even upgrade some of our old appliances. It’s the little things that make our celebrations even more meaningful.”

Affiliates prove that personal, interactive, and community-driven experiences drive e-commerce success, especially during festive seasons. As digital commerce evolves, those who blend passion with purpose will shape its future. By introducing shoppers to new products, sharing festive inspiration, and building authentic connections, affiliates are not just participating in online shopping—they are defining its next chapter.

Shopee’s CNY 2025 Insights Show How Malaysians Merge Tradition with Digital Innovation

Shopee's latest Chinese New Year (CNY) consumer trend insights highlight a growing shift in how Malaysians shop for festive essentials, further reinforcing the gradual move from traditional shopping to online platforms. Items that were once typically bought offline are now being purchased online as more Malaysians are embracing e-commerce for its convenience, competitive prices, and interactive shopping experiences. The growing popularity of livestream shopping, real-time interactions with sellers, and tailored product recommendations further underscores how digital innovation is reshaping CNY shopping habits while preserving cherished traditions.

Shopee Live remains the go-to platform for consumers seeking engaging, real-time shopping experiences. This CNY, 116% more Malaysian buyers chose to interact with sellers, ask questions, and discover products via livestream shopping compared to the last CNY. This surge in engagement shows that live commerce has grown steadily as the key avenue for discovering CNY-related products and festive shopping.

With this rise in live shopping, Shopee Affiliates are seizing new and evolving opportunities by launching their own livestreams. During this campaign, the number of affiliate livestreams skyrocketed by over 160% and resulted in 240% increase in orders for local businesses selling CNY goods. By hosting livestreams, affiliates build trusted relationships with their followers, offering real-time recommendations, exclusive deals and an interactive shopping experience that helps audiences make informed purchasing decisions. 

Bell Hee Pek Wan, a top-performing Shopee Affiliate and the winner of Shopee Superstar Awards 2020 ‘Most Loved Streamer’ award, helped sellers achieve an 85% revenue increase per item during the CNY campaign through her engaging livestreams. "Livestreaming allows me to connect shoppers with the right products while demonstrating their quality and value in real time. I showcase CNY essentials— from auspicious home & living products like festive decorations and dining sets  to storage solutions and trending beauty products —while guiding shoppers on maximising savings with Shopee Coins and vouchers. This interactive experience builds trust and drives sales, benefiting both my audience and the sellers I collaborate with," she said.

With the help of digital shopping, Malaysians continue to uphold cultural traditions by leveraging e-commerce for greater convenience. More shoppers turned to Shopee for CNY staples, reflecting a strong demand for festive goods now purchased online.

• Festive treats saw the highest demand, with searches for cookies, snacks, hampers, and beverages surging over 3,000% year-on-year, underlining the growing trend of sourcing festive goodies online.

• Home decorations became a key focus, with searches for “CNY decor” and “red lanterns” increasing by over 1,700% as Malaysians opt for online shopping to transform their homes for the season.

• Fashion and beauty remained top priorities, as searches for red dresses, cheongsam, and traditional attire surged by 1,600%, while beauty products like red lipstick, eyeshadow, and nail polish jumped by 1,900%, showing that shoppers are embracing online platforms for their full festive styling needs. 

Shoppers also maximised Shopee’s best deals, purchasing nearly 2 million items under the “Lowest Price Guaranteed” program and redeeming over 620 million Shopee Live vouchers, saving over RM52 million on celebratory essentials. With CNY preparations in full swing, convenience was key with over 2 million self-collection orders enabling seamless pickups, while more than 20 million Free Shipping vouchers ensured fast, hassle-free deliveries, letting customers focus on celebrating with loved ones.

Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia said "Malaysians are embracing digital commerce not just for convenience but also for interactive experiences like livestreaming, which enhance engagement and help them make informed purchasing decisions. This shift demonstrates how e-commerce is transforming shopping behaviours, proving that even items traditionally bought offline are now readily available online, leading to increased online purchases. This enables consumers to celebrate traditions in new ways while benefiting from modern retail solutions. Shopee remains committed to delivering a seamless and rewarding shopping experience for both consumers and sellers.”

Embracing Prosperity: How Local Entrepreneurs Turned Humble Dreams into Nationwide Success

With the Chinese New Year approaching, local entrepreneurs Wong from Sunspin and Bryan from FunFun.inShop highlight how e-commerce has become a valuable tool for small businesses to grow and adapt. Their journeys showcase the resilience, values, and determination that define Malaysia’s innovative spirit, offering timeless inspiration for anyone striving to overcome challenges and achieve meaningful growth.

Sunspin’s journey to healthier living, balanced family life, and business success
Husband-and-wife team Wong Yung Ming and Lee Sze Yee founded Sunspin in 2020 with a mission to make Konjac noodles and Black Garlic products more accessible to families like their own. As parents of two young children, the couple was inspired to promote healthier eating habits while building a stable future for their family.

Wong and Lee started their small business from their Johor home, selling to a small local network on a part-time basis. Their move into e-commerce transformed their business as they leveraged Shopee’s ecosystem, bringing nutritious products to families across Malaysia.

“We started engaging with Shopee Affiliates in 2024 and these local KOLs have supported us by driving new and repeat buyers to our store. In the last year alone, we consistently achieved a ninefold increase in daily orders during campaign days, thanks to these affiliates. We’re overwhelmed to share that we have sold over 80,000 items since joining Shopee, reflecting the trust families place in our products,” shared Wong, who left his IT career in early 2024 to focus on Sunspin full-time.

Their growth was further supported by the ‘Kempen Tani by Shopee’, a program aimed at empowering agropreneurs with the tools and resources to succeed in the digital economy. The couple attended ShopeeXpert workshops, took part in Shopee Live demos, and gained practical tips on increasing traffic and sales on the platform.

This Chinese New Year, the couple shared that true success means growing their business while enjoying quality time with their children. “Expanding our business while prioritising family has always been our goal. It’s rewarding to see how our efforts have brought both stability and precious moments with our family,” he shared.

From a small home experiment to FunFun.inShop’s multi-million Ringgit business
Before 2021, Bryan Ng, the director of FunFun.inShop, worked at a logistics company where he met several Shopee sellers who shared their experiences of building online businesses. “Hearing their stories gave me the confidence to give it a try myself,” Bryan recalls. During the Movement Control Order (MCO), he started small by uploading a few products to Shopee from his home. Orders started rolling in—at one point, up to 200 to 300 a day. “It was an eye-opener for me. What started as a small experiment quickly turned into something much bigger,” he shares.

By reinvesting profits gradually and staying focused on customer needs, Bryan scaled his small venture into a multi-million ringgit business. FunFun.inShop has experienced incredible growth, with sales increasing by 260% to over RM4 million in 2024 alone. Bryan credits this success to a combination of understanding market trends, maintaining competitive pricing, and using Shopee’s features like Shopee ads, livestreams, and campaigns to boost visibility and reach more customers. “These tools have been essential for helping us stay competitive and grow steadily,” he says.

What began as a small home-based operation has grown into a thriving business that’s making a difference. “I started with just a handful of products, and now we’ve built something that supports so many people,” Bryan reflects. Shopee Live has been especially impactful, allowing Bryan to interact directly with customers, showcase his products, and build lasting relationships. “This journey has changed my life for the better, and I’m so grateful for the platform that made it all possible,” he says with pride.

Entrepreneurs like Wong from Sunspin and Bryan from FunFun.inShop are proof of how e-commerce takes small ventures and transforms them into thriving businesses. Platforms such as Shopee, which celebrates its 10th year in Malaysia, are part of this development, providing tools and opportunities for businesses to navigate the evolving economy.

As Malaysia grows into a leading Southeast Asian digital hub, the stories of entrepreneurs like Wong and Bryan reflect a broader shift. With continued innovation and support, e-commerce is set to remain a cornerstone of Malaysia’s economic resilience, enabling small businesses to thrive while contributing significantly to the local economy.

Fortune Smiles Upon the Year of the Snake with Shopee CNY Sale!

Gong Xi Fa Cai! Shopee invites you to celebrate the Year of the Snake with unbeatable deals, exclusive prizes, and festive savings during our Shopee CNY Sale. From now until 30 January 2025, shop for all your Chinese New Year essentials.

Shopee brings you 88% Off Lowest Price Guaranteed! Stock up on festive treats from A1, Julie’s, and Kinohimitsu, refresh your home with Akemi, Dessini, and Kleenex, and dazzle your style using accessories from MJ Jewellery. Don’t worry–if you find these products at a lower price elsewhere, Shopee will refund you 3 times the price difference in Shopee Coins. Shop with confidence and enjoy the best CNY deals only on Shopee!

Wave goodbye to shipping costs this CNY! Enjoy FREE Shipping with No Minimum Spend, released daily at 12AM throughout the sale. Stock up on festive essentials, check out with ease, and make the most of your shopping experience.

Shopee proudly presents the sensational performing artist group 3P as the brand ambassadors for Shopee CNY Sale! Join the talented trio—Danny Lee, Caven Tang, and Kevin Ong—on Shopee Live this 14 and 15 January at 8PM for an unforgettable festive celebration filled with electrifying dance performances, interactive game shows, thrilling giveaways, and exclusive CNY deals. 

Shopee is turning up the festive groove with special CNY hits featuring D00nuts and SteadyGang, guaranteed to set your celebratory mood in full swing. But that's not all—don’t miss your favourite influencers like Gladish Chan, Elaine Chuah, and Mika Chan as they unveil exclusive health and beauty, fashion, and lifestyle deals on Shopee Live this 8, 15, and 25 January. Lai lah! celebrate and enjoy Ong-tastic savings with Shopee!

Let’s play HUAT! The Fortune, Shopee Live ultimate game show in partnership with Skechers! Stand a chance to Watch & Win RM8,888 Angpows Daily. Join us at 8PM from 8 to 24 January, with an additional 12PM sessions on 8 and 15 January, for an hour of thrilling excitement and prosperous rewards!

Tune in to Shopee’s Mamak livestream, grab the 'keyword of the day,' and send it with your username to the WhatsApp number shown. One lucky viewer will be selected daily to spin the wheel to chart your path on the game board. Land on the 12 boxes to win prizes like RM8,888 cash Angpow, 8,888 Shopee Coins, POH KONG Snake Gold Wafer Coin worth up to RM9,280, Xiaomi Robot Vacuum X10+ worth up to RM30,392, and more!

Don't forget to snatch RM8 Knockout Deals! on must-have items like the GINTELL S3 Plus Massage Chair, Sony PlayStation 5, and Samsung 65" Crystal UHD 4K Smart TV for only RM8 and RM88. Add to cart from 27 December 2024 to 24 January 2025 and shop during these exciting checkout sessions:

• 8 PM: 31 December, 1, 7, 8, 14, 15, and 24 January

• 12 PM: 1, 8, and 15 January

• 12 AM: 1, 8, 15, and 25 January

Here’s a modern twist to a classic tradition—use the ShopeePay Send Ang Bao feature to share blessings with friends and family, anytime, anywhere.

Plus, make your CNY shopping journey stress-free by splitting your purchases into 3-month, 0% fee instalments with SPayLater. Claim exclusive SPayLater vouchers offering up to RM30 off for 6 and 12-month instalment plans and save even more. First-time users can also enjoy an RM15 off voucher when you activate your SPayLater today!

This Chinese New Year, don’t just celebrate—thrive with Shopee's CNY Sale! Embrace the Year of the Snake with joy, incredible savings, and a world of prosperity. Let’s celebrate with laughter, cherish the moments, and attract a fortune that shines bright. Heng ah, ong ah, huat ah!

Check out the Shopee CNY Sale now: https://shopee.com.my/m/chinese-new-year-sale

First-Time Local Sellers and Brands Achieve a 30X Sales Uplift during Shopee's 12.12 Birthday Sale

Local sellers and brands shone brightly during Shopee Malaysia’s 12.12 Birthday Sale, with first-time participants achieving an extraordinary 30X sales uplift compared to an average day. This remarkable growth reflects their dedication to meeting customers' needs, as they leveraged Shopee’s full suite of features—including Shopee Live, Shopee Affiliate, vouchers, and more— to enhance engagement and connect with buyers nationwide. 

Malaysians' favourite local brands, such as Dr. Cardin, ELGINI MALAYSIA, Indah Pesona Concept Store, Panda Eyes Official Store, and Popi Official Store, generated some of the highest orders from their livestream sessions. Shopee Affiliates  further bolstered visibility for sellers, driving 1 in 4 orders for local businesses, including allblue5367, HYGR, and Panna Lab. They also posted over 1 million Shopee Videos, significantly boosting visibility for local sellers.

Malaysians enjoyed substantial savings during the campaign, with over RM400 million in savings achieved through Shopee’s Lowest Price Guaranteed. Additionally, over 51 million Shopee Coins were claimed on Shopee Live, highlighting consumer’s participation during the streams and the great value and shoppers could enjoy during the event.

The diverse product categories on the platform further reflect how Shopee successfully meets Malaysians’ needs and preferences. Health & Beauty (Skincare), Home & Living (Home Improvement), and Groceries & Pets (Household Supplies) emerged as the top categories during 12.12, underscoring the variety of products available to shoppers. Popular search terms included women’s sandals, powerbanks, baju kurung, iPhone cases, and women’s blouses, while the most purchased items ranged from Muslimah jerseys to makeup foundations, facial tissues, and ready-to-eat dendeng.

“As we celebrate Shopee’s 9th anniversary, the 12.12 campaign has been a meaningful way to close the year, reflecting our commitment to empowering local businesses and delivering great shopping experiences. This year’s success is a testament to the dedication of our sellers, the engagement of our affiliates, and the trust of our customers. We’re excited for our 10th year ahead, with even more exciting plans in the works. We truly appreciate the support of everyone involved and look forward to continuing this journey of growth and success together,” said Tan Ming Kit, Head of Marketing & Business Intelligence at Shopee Malaysia.

The 12.12 campaign highlighted Shopee’s role in supporting local businesses and connecting them with buyers across Malaysia. Beyond the Klang Valley, cities like Johor Bahru, Kinta, Seremban, Kuantan, and Kota Bharu were among top contributors by orders,  reflecting Shopee’s commitment to reaching and serving Malaysians nationwide.