Shopee’s CNY 2025 Insights Show How Malaysians Merge Tradition with Digital Innovation

Shopee's latest Chinese New Year (CNY) consumer trend insights highlight a growing shift in how Malaysians shop for festive essentials, further reinforcing the gradual move from traditional shopping to online platforms. Items that were once typically bought offline are now being purchased online as more Malaysians are embracing e-commerce for its convenience, competitive prices, and interactive shopping experiences. The growing popularity of livestream shopping, real-time interactions with sellers, and tailored product recommendations further underscores how digital innovation is reshaping CNY shopping habits while preserving cherished traditions.

Shopee Live remains the go-to platform for consumers seeking engaging, real-time shopping experiences. This CNY, 116% more Malaysian buyers chose to interact with sellers, ask questions, and discover products via livestream shopping compared to the last CNY. This surge in engagement shows that live commerce has grown steadily as the key avenue for discovering CNY-related products and festive shopping.

With this rise in live shopping, Shopee Affiliates are seizing new and evolving opportunities by launching their own livestreams. During this campaign, the number of affiliate livestreams skyrocketed by over 160% and resulted in 240% increase in orders for local businesses selling CNY goods. By hosting livestreams, affiliates build trusted relationships with their followers, offering real-time recommendations, exclusive deals and an interactive shopping experience that helps audiences make informed purchasing decisions. 

Bell Hee Pek Wan, a top-performing Shopee Affiliate and the winner of Shopee Superstar Awards 2020 ‘Most Loved Streamer’ award, helped sellers achieve an 85% revenue increase per item during the CNY campaign through her engaging livestreams. "Livestreaming allows me to connect shoppers with the right products while demonstrating their quality and value in real time. I showcase CNY essentials— from auspicious home & living products like festive decorations and dining sets  to storage solutions and trending beauty products —while guiding shoppers on maximising savings with Shopee Coins and vouchers. This interactive experience builds trust and drives sales, benefiting both my audience and the sellers I collaborate with," she said.

With the help of digital shopping, Malaysians continue to uphold cultural traditions by leveraging e-commerce for greater convenience. More shoppers turned to Shopee for CNY staples, reflecting a strong demand for festive goods now purchased online.

• Festive treats saw the highest demand, with searches for cookies, snacks, hampers, and beverages surging over 3,000% year-on-year, underlining the growing trend of sourcing festive goodies online.

• Home decorations became a key focus, with searches for “CNY decor” and “red lanterns” increasing by over 1,700% as Malaysians opt for online shopping to transform their homes for the season.

• Fashion and beauty remained top priorities, as searches for red dresses, cheongsam, and traditional attire surged by 1,600%, while beauty products like red lipstick, eyeshadow, and nail polish jumped by 1,900%, showing that shoppers are embracing online platforms for their full festive styling needs. 

Shoppers also maximised Shopee’s best deals, purchasing nearly 2 million items under the “Lowest Price Guaranteed” program and redeeming over 620 million Shopee Live vouchers, saving over RM52 million on celebratory essentials. With CNY preparations in full swing, convenience was key with over 2 million self-collection orders enabling seamless pickups, while more than 20 million Free Shipping vouchers ensured fast, hassle-free deliveries, letting customers focus on celebrating with loved ones.

Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia said "Malaysians are embracing digital commerce not just for convenience but also for interactive experiences like livestreaming, which enhance engagement and help them make informed purchasing decisions. This shift demonstrates how e-commerce is transforming shopping behaviours, proving that even items traditionally bought offline are now readily available online, leading to increased online purchases. This enables consumers to celebrate traditions in new ways while benefiting from modern retail solutions. Shopee remains committed to delivering a seamless and rewarding shopping experience for both consumers and sellers.”

Embracing Prosperity: How Local Entrepreneurs Turned Humble Dreams into Nationwide Success

With the Chinese New Year approaching, local entrepreneurs Wong from Sunspin and Bryan from FunFun.inShop highlight how e-commerce has become a valuable tool for small businesses to grow and adapt. Their journeys showcase the resilience, values, and determination that define Malaysia’s innovative spirit, offering timeless inspiration for anyone striving to overcome challenges and achieve meaningful growth.

Sunspin’s journey to healthier living, balanced family life, and business success
Husband-and-wife team Wong Yung Ming and Lee Sze Yee founded Sunspin in 2020 with a mission to make Konjac noodles and Black Garlic products more accessible to families like their own. As parents of two young children, the couple was inspired to promote healthier eating habits while building a stable future for their family.

Wong and Lee started their small business from their Johor home, selling to a small local network on a part-time basis. Their move into e-commerce transformed their business as they leveraged Shopee’s ecosystem, bringing nutritious products to families across Malaysia.

“We started engaging with Shopee Affiliates in 2024 and these local KOLs have supported us by driving new and repeat buyers to our store. In the last year alone, we consistently achieved a ninefold increase in daily orders during campaign days, thanks to these affiliates. We’re overwhelmed to share that we have sold over 80,000 items since joining Shopee, reflecting the trust families place in our products,” shared Wong, who left his IT career in early 2024 to focus on Sunspin full-time.

Their growth was further supported by the ‘Kempen Tani by Shopee’, a program aimed at empowering agropreneurs with the tools and resources to succeed in the digital economy. The couple attended ShopeeXpert workshops, took part in Shopee Live demos, and gained practical tips on increasing traffic and sales on the platform.

This Chinese New Year, the couple shared that true success means growing their business while enjoying quality time with their children. “Expanding our business while prioritising family has always been our goal. It’s rewarding to see how our efforts have brought both stability and precious moments with our family,” he shared.

From a small home experiment to FunFun.inShop’s multi-million Ringgit business
Before 2021, Bryan Ng, the director of FunFun.inShop, worked at a logistics company where he met several Shopee sellers who shared their experiences of building online businesses. “Hearing their stories gave me the confidence to give it a try myself,” Bryan recalls. During the Movement Control Order (MCO), he started small by uploading a few products to Shopee from his home. Orders started rolling in—at one point, up to 200 to 300 a day. “It was an eye-opener for me. What started as a small experiment quickly turned into something much bigger,” he shares.

By reinvesting profits gradually and staying focused on customer needs, Bryan scaled his small venture into a multi-million ringgit business. FunFun.inShop has experienced incredible growth, with sales increasing by 260% to over RM4 million in 2024 alone. Bryan credits this success to a combination of understanding market trends, maintaining competitive pricing, and using Shopee’s features like Shopee ads, livestreams, and campaigns to boost visibility and reach more customers. “These tools have been essential for helping us stay competitive and grow steadily,” he says.

What began as a small home-based operation has grown into a thriving business that’s making a difference. “I started with just a handful of products, and now we’ve built something that supports so many people,” Bryan reflects. Shopee Live has been especially impactful, allowing Bryan to interact directly with customers, showcase his products, and build lasting relationships. “This journey has changed my life for the better, and I’m so grateful for the platform that made it all possible,” he says with pride.

Entrepreneurs like Wong from Sunspin and Bryan from FunFun.inShop are proof of how e-commerce takes small ventures and transforms them into thriving businesses. Platforms such as Shopee, which celebrates its 10th year in Malaysia, are part of this development, providing tools and opportunities for businesses to navigate the evolving economy.

As Malaysia grows into a leading Southeast Asian digital hub, the stories of entrepreneurs like Wong and Bryan reflect a broader shift. With continued innovation and support, e-commerce is set to remain a cornerstone of Malaysia’s economic resilience, enabling small businesses to thrive while contributing significantly to the local economy.

Fortune Smiles Upon the Year of the Snake with Shopee CNY Sale!

Gong Xi Fa Cai! Shopee invites you to celebrate the Year of the Snake with unbeatable deals, exclusive prizes, and festive savings during our Shopee CNY Sale. From now until 30 January 2025, shop for all your Chinese New Year essentials.

Shopee brings you 88% Off Lowest Price Guaranteed! Stock up on festive treats from A1, Julie’s, and Kinohimitsu, refresh your home with Akemi, Dessini, and Kleenex, and dazzle your style using accessories from MJ Jewellery. Don’t worry–if you find these products at a lower price elsewhere, Shopee will refund you 3 times the price difference in Shopee Coins. Shop with confidence and enjoy the best CNY deals only on Shopee!

Wave goodbye to shipping costs this CNY! Enjoy FREE Shipping with No Minimum Spend, released daily at 12AM throughout the sale. Stock up on festive essentials, check out with ease, and make the most of your shopping experience.

Shopee proudly presents the sensational performing artist group 3P as the brand ambassadors for Shopee CNY Sale! Join the talented trio—Danny Lee, Caven Tang, and Kevin Ong—on Shopee Live this 14 and 15 January at 8PM for an unforgettable festive celebration filled with electrifying dance performances, interactive game shows, thrilling giveaways, and exclusive CNY deals. 

Shopee is turning up the festive groove with special CNY hits featuring D00nuts and SteadyGang, guaranteed to set your celebratory mood in full swing. But that's not all—don’t miss your favourite influencers like Gladish Chan, Elaine Chuah, and Mika Chan as they unveil exclusive health and beauty, fashion, and lifestyle deals on Shopee Live this 8, 15, and 25 January. Lai lah! celebrate and enjoy Ong-tastic savings with Shopee!

Let’s play HUAT! The Fortune, Shopee Live ultimate game show in partnership with Skechers! Stand a chance to Watch & Win RM8,888 Angpows Daily. Join us at 8PM from 8 to 24 January, with an additional 12PM sessions on 8 and 15 January, for an hour of thrilling excitement and prosperous rewards!

Tune in to Shopee’s Mamak livestream, grab the 'keyword of the day,' and send it with your username to the WhatsApp number shown. One lucky viewer will be selected daily to spin the wheel to chart your path on the game board. Land on the 12 boxes to win prizes like RM8,888 cash Angpow, 8,888 Shopee Coins, POH KONG Snake Gold Wafer Coin worth up to RM9,280, Xiaomi Robot Vacuum X10+ worth up to RM30,392, and more!

Don't forget to snatch RM8 Knockout Deals! on must-have items like the GINTELL S3 Plus Massage Chair, Sony PlayStation 5, and Samsung 65" Crystal UHD 4K Smart TV for only RM8 and RM88. Add to cart from 27 December 2024 to 24 January 2025 and shop during these exciting checkout sessions:

• 8 PM: 31 December, 1, 7, 8, 14, 15, and 24 January

• 12 PM: 1, 8, and 15 January

• 12 AM: 1, 8, 15, and 25 January

Here’s a modern twist to a classic tradition—use the ShopeePay Send Ang Bao feature to share blessings with friends and family, anytime, anywhere.

Plus, make your CNY shopping journey stress-free by splitting your purchases into 3-month, 0% fee instalments with SPayLater. Claim exclusive SPayLater vouchers offering up to RM30 off for 6 and 12-month instalment plans and save even more. First-time users can also enjoy an RM15 off voucher when you activate your SPayLater today!

This Chinese New Year, don’t just celebrate—thrive with Shopee's CNY Sale! Embrace the Year of the Snake with joy, incredible savings, and a world of prosperity. Let’s celebrate with laughter, cherish the moments, and attract a fortune that shines bright. Heng ah, ong ah, huat ah!

Check out the Shopee CNY Sale now: https://shopee.com.my/m/chinese-new-year-sale

First-Time Local Sellers and Brands Achieve a 30X Sales Uplift during Shopee's 12.12 Birthday Sale

Local sellers and brands shone brightly during Shopee Malaysia’s 12.12 Birthday Sale, with first-time participants achieving an extraordinary 30X sales uplift compared to an average day. This remarkable growth reflects their dedication to meeting customers' needs, as they leveraged Shopee’s full suite of features—including Shopee Live, Shopee Affiliate, vouchers, and more— to enhance engagement and connect with buyers nationwide. 

Malaysians' favourite local brands, such as Dr. Cardin, ELGINI MALAYSIA, Indah Pesona Concept Store, Panda Eyes Official Store, and Popi Official Store, generated some of the highest orders from their livestream sessions. Shopee Affiliates  further bolstered visibility for sellers, driving 1 in 4 orders for local businesses, including allblue5367, HYGR, and Panna Lab. They also posted over 1 million Shopee Videos, significantly boosting visibility for local sellers.

Malaysians enjoyed substantial savings during the campaign, with over RM400 million in savings achieved through Shopee’s Lowest Price Guaranteed. Additionally, over 51 million Shopee Coins were claimed on Shopee Live, highlighting consumer’s participation during the streams and the great value and shoppers could enjoy during the event.

The diverse product categories on the platform further reflect how Shopee successfully meets Malaysians’ needs and preferences. Health & Beauty (Skincare), Home & Living (Home Improvement), and Groceries & Pets (Household Supplies) emerged as the top categories during 12.12, underscoring the variety of products available to shoppers. Popular search terms included women’s sandals, powerbanks, baju kurung, iPhone cases, and women’s blouses, while the most purchased items ranged from Muslimah jerseys to makeup foundations, facial tissues, and ready-to-eat dendeng.

“As we celebrate Shopee’s 9th anniversary, the 12.12 campaign has been a meaningful way to close the year, reflecting our commitment to empowering local businesses and delivering great shopping experiences. This year’s success is a testament to the dedication of our sellers, the engagement of our affiliates, and the trust of our customers. We’re excited for our 10th year ahead, with even more exciting plans in the works. We truly appreciate the support of everyone involved and look forward to continuing this journey of growth and success together,” said Tan Ming Kit, Head of Marketing & Business Intelligence at Shopee Malaysia.

The 12.12 campaign highlighted Shopee’s role in supporting local businesses and connecting them with buyers across Malaysia. Beyond the Klang Valley, cities like Johor Bahru, Kinta, Seremban, Kuantan, and Kota Bharu were among top contributors by orders,  reflecting Shopee’s commitment to reaching and serving Malaysians nationwide.

Unwrap RM12 Million Shopee Live Vouchers Daily at Shopee’s 12.12 Birthday Sale

Get ready for the grand finale of the year’s shopping festivities! Shopee’s 12.12 Birthday Sale starts from 26 November to 13 December 2024, it’s bigger and better than ever. This year’s celebration is packed with incredible deals, unbeatable prices, and exciting rewards, all designed to make your year-end shopping truly unforgettable.

Enjoy 90% Off Lowest Price Guaranteed on top brands like Beauty of Joseon, Case Valker, naelofar, PerySmith, Tefal, Vinda, Y.O.U., and Zoe Arissa. Whether you're craving the latest fashion finds, essential beauty products, or must-have home items, you'll find them all at unbeatable prices. Don’t worry – if you find these products at a lower price elsewhere, Shopee will refund you 3 times the price difference in Shopee Coins in return. Enjoy peace of mind knowing you're getting the best deals possible with Shopee.

Say goodbye to shipping costs with FREE Shipping with No Minimum Spend Vouchers available daily at 12AM throughout the 12.12 Birthday Sale. Enjoy effortless shopping and check out your cart while stretching your ringgit further.

This 12.12, we’re giving away RM12 Million Shopee Live Vouchers Daily! Get ready to claim 95% off Shopee Live vouchers, RM30 Off 12.12 Vouchers, 15% Coins Cashback vouchers, and Free Shipping vouchers all throughout the celebration. Users can stack platform vouchers and 12.12 Vouchers to checkout at an even lower price. Watch your favourite brands and enjoy massive savings now!

Snatch unbeatable RM12 Knockout Deals with incredible items priced at RM12 and RM112, for a limited time only on 11 and 12 December. The excitement kicks off on 11 December at 8PM and continues at 12AM, 12 December. But that's not all! Additional sessions will be held on 12 December at 12PM, 2PM, and 8PM, each with different special items up for grabs. Add to cart from 5 to 11 December and get your hands on a brand new Nintendo Switch OLED, Ogawa Retreax Ionic Contemporary Massage Chair, POP MART Labubu The Monsters, Samsung 65" Crystal UHD 4K Smart TV, and many more!

Get ready to celebrate Shopee’s biggest birthday bash yet. Win Up to RM12,000 Daily with Shopee Live 12.12 Kotak Hari Jadi! Gameshow in partnership with Maybank. Join the fun every day at 8PM from 1 to 12 December, hosted by the ever-entertaining Kak Lina Pom Pom and special celebrity guest stars (stay tuned to find out who!).

Participating is simple: tune in to Shopee’s official Shopee Mamak livestream, grab the ‘keyword of the day’, and send it along with your username to the Shopee Live WhatsApp number shown during the session. A lucky viewer will be randomly selected and verified for their chance to win the daily grand prize!

That’s not all! You can also win special prizes like Touch ‘n Go 1 Year Free Toll + RFID Tag worth up to RM75,000, Habib Gold Coins worth up to RM3,400 and so much more. Don’t miss this electrifying celebration! Be part of the fun, surprises, and exclusive rewards as Shopee gives back to YOU this 12.12 Birthday Sale.

Split your 12.12 purchases into 3-months 0% fee instalments when you use SPayLater. Don’t forget to claim and check out using SPayLater vouchers offering up to RM30 off to further save on your 6 and 12-month instalment plans. First-time users can also enjoy an RM15 off voucher when you activate your SPayLater today!

Save to RM120 off with SPayLater NEW Offline’s 1 sen vouchers this 12.12! Purchase vouchers for your favourite brands at just 1 sen, and enjoy savings at your favourite physical retail stores including: BHPetrol, Health Lane Family Pharmacy, Senheng, and many more, only when you pay with SPayLater in stores.

Mark your calendars, set your reminders, and gear up for a shopping experience like no other. For more information, visit https://shopee.com.my/m/12-12

Shopee 11.11 Big Sale: Lowest Price Guaranteed, Free Shipping, and RM11 million worth of Shopee Live Vouchers everyday

Be on the lookout for Shopee's annual 11.11 Big Sale as it is right around the corner! Get 90% off from brands such as Dr Cardin, Dazzle Me, Grace and Glow, PerySmith, Scott, Pureen, Baseus, Skintific and more as part of Shopee’s Lowest Price Guaranteed promise this 11.11. If customers find these products at a lower price on other platforms, Shopee will refund customers 3 times the price difference in Shopee Coins in return. 

Shopee Unveils 11.11 Big Sale Brand Ambassadors!

Shopee is thrilled to announce the star-studded lineup of internet sensation and savvy entrepreneur Dato Seri Vida, alongside the talented actor and singer Izzue Islam as the brand ambassadors for the highly anticipated Shopee 11.11 Big Sale! Fans won’t want to miss this exclusive opportunity to see these icons in action on Shopee Live.

Join Dato Seri Vida on 10 and 11 November 2024, and catch Izzue Islam on 1 and 10 November 2024 on Shopee Live as they showcase must-have products, share their insider tips, and engage with fans in real-time. Expect thrilling interactions, exciting giveaways, and exclusive promotions that will elevate your shopping experience. Don’t miss your chance to connect with these beloved personalities and discover incredible deals during the biggest sale of the year!

Speaking of Shopee Live, 11.11 is also a voucher bonanza for livestream viewers! Everyday from 26 October to 13 November, enjoy an array of Rebate Vouchers, Cashback Vouchers, Free Shipping Vouchers, Shopee Live Vouchers and Seller Vouchers worth up to RM11 million daily when you shop on Shopee Live.

During the Shopee 11.11 Big Sale, enjoy Free Shipping with No Minimum Spend every day at 12am. This incredible offer allows shoppers to snag their favourite items without the worry of hitting a spending threshold, making it easier than ever to indulge in those must-have products. 

Unlock Up to RM1 Million in Cash or Prizes with Shopee Live!

Get ready for an exhilarating experience at the 11.11 Kotak Misteri Gameshow from 1 November 2024 - 11 November 2024! Shopee Live is offering a treasure trove of prizes worth an incredible RM1 million. Join us every day at 12 PM or 8 PM for your chance to grab amazing prizes! When the Shopee Live host calls, be the first to pick up your phone, pick one of six Mystery Boxes, and you could win the grand prize of RM11,000, or fantastic prizes like a Sony PS5, iPhone 15, gold bars, and more. This thrilling hour of excitement happens every day—don’t miss out on your chance to win big!

Don’t forget to set your alarm! The 12PM Fashion & Beauty Hours offer incredible discounts on your favourite styles, while the 8PM Shopee Live Hours feature a fantastic promotion of 90% off with a minimum spend of just RM1, capped at RM5, available on live orders every day at 8PM. Furthermore, join in the excitement of 12AM Mega Midnight Madness on 11 November. From 12AM to 1AM, you can snag exclusive vouchers and participate in the thrilling Tap & Win game every 10 minutes. 

This 11.11, customers are in for a treat as Shopee will also be offering special deals for Beauty Knockdown, Mum’s Club, Foodie & Pet’s Mart, and Shopee Supermarket throughout the campaign period. Customers can enjoy these deals now and checkout on 10 November 8pm onwards:

• Beauty Knockdown: Trending beauty devices such as Laifen Hair Dryer will be available from RM11 onwards, while brands such as PerySmith Hair Dryer, Skintific Skin Care, 3ce Make Up, Dazzle Me Makeup, You.os Makeup will be offering vouchers up to RM111 off, on top of exclusive Shopee deals.

• Mum’s Club: Exclusive Mum’s Club Member Vouchers worth RM150 off, plus RM11 breast pump, diaper bundle and toy, and baby stroller from RM111 onwards from - Babysing Stroller, Malish Breast Pump, V-COOOL Breast Pump, Nuby Digital Electric Breast Pump, VTech Toys, Momy Gold Bundle Diapers, Aiwibi Bundle Diapers, Mamakiddies Baby Car Seat 

• Foodie and Pet’s Mart: Get Okmaya Soft Tofu Stew Paste by Seonma via Shopee Mamak livestream, and RM1.10 and RM11.11 for your local favourite snacks. Get the best for your pets with an unbeatable RM0.11 deals from Purr & Paws Cat Stick, JJANGX3 Creamy Collagen Treats and EZPET Anti Flea Collar, plus an exclusive All-in-One Starter Pack worth RM11

• Shopee Supermarket: Exclusive RM11 K.O deals for grocery and home products from Samyang, Breeze, Ribena, Munchy’s and more.

Pay in 0% Instalments and further discounts with SPayLater!

Split your 11.11 purchases into 3-months 0% fee instalments when you use SPayLater. Don’t forget to claim and check out using SPayLater vouchers offering up to RM20 off to further save on your 6 and 12-month instalment spends! 

Slash RM22 off your bills with just 1 sen!

This 11.11, spend only 1 sen on SPayLater offline vouchers and save up to RM22 off when you pay offline. Purchase vouchers for your favourite brands at just 1 sen, and enjoy savings at your favourite retail stores including: Tealive, BHPetrol, Lotus’, Health Lane Family Pharmacy and many more, only when you pay using SPayLater in stores. Check out how these promos work and how to pay in-store today.

Renew your car Insurance with Shopee and bring home a Gold Bar!

From 1 to 30 November, renew your car insurance via the Shopee app and you can walk away with a freshly insured vehicle and stand a chance to win a Gold Bar worth RM28,600! Insure your car and win now!

Don’t miss out on the 11.11 Big Sale only at Shopee! For more information, visit https://shopee.com.my/m/11-11