Wednesday, January 17, 2018

Julie's Love Letters

Turn your love into words this Chinese New Year with Julie's and share it out with Julie's "What's your love letter?" campaign by writing down your most sincere love message. With the “Spread Your Joy; Share Your Love”, Julie’s encourages everyone to send their warmest regards to the people they care about and fill the air with love and warmth this festive season.

Since Chinese New Year is coming soon, giving Julie's biscuits would be a great gift. It is never the monetary value of the gift, but the blessings and well-wishes from the giver that matters most. Julie’s Love Letters are not only a taste of beautiful memories for most Malaysians, but also a taste of sincerity and love.

Express your Love with Julie’s

Julie’s launched the “What’s Your Love Letter?” 2018 CNY campaign at Sunway Velocity Mall recently. Julie’s Malaysia Senior National Sales Manager Mr. Dennis Swee Jing Wei said they are continuing their annual tradition of encouraging everyone to pen down their heartfelt messages and send it out to their loved ones. At the same time, they also wish that everyone can share their love and care to those who need love, and together make our society a better place.

“When was the last time you picked up a pen to write something down? How often do you miss the opportunity to share your excitement with your family? Are there words that you wish to tell your partner or best friend but just couldn’t say it out loud? It’s time to put down your mobile phone and write down your love,” he added.

He said since its initiation in 2015, Julie’s “What’s Your Love Letter?” Campaign has received warm response from the public. The objective has always been simple, to write down your feelings and turn those touching moments into an eternal memory.

“Since we initiated the What’s Your Love Letter?” Campaign, we’ve been receiving overwhelming response from the public. Over the years, we have done this is several ways, from postcards to last year’s “Love Invites”, we continue this effort of showing love through words to strengthen the relationships. Because of the public’s support and participation, we are confident to let this beautiful tradition continues,” he said.

He added that with this campaign, everyone can send their love and care through these “Love Letters”, and help to raise the spirits of those in need. This year’s, Julie’s “What’s Your Love Letter? Campaign is encouraging everyone to send their blessings to strangers and together make the World a better place.

“To celebrate this year’s Chinese New Year, we have designed a special ‘Fudai’ along with our 700gram Julie’s Love Letters. Inside the Fudai, there is a Love Note for you to write down your blessings and thank you notes for your friends and relatives. Julie’s hope that in this New Year, we can bring more love and hope to everyone beside us,” he said.

In 2018, Julie’s will continue their “What’s Your Love Letter?” Campaign and Chinese New Year promotion around Malaysia.

Scribble Your Love and Win a 24k Gold Fortune Pouch Charm Bracelet

A chance to express your love to your family and loved ones! This year, Julie’s Love Letters launched the “What’s Your Love Letter?” Contest. Purchase two tins 700gram Julie’s Love Letters from Jan 8 to Feb 11, 2018, and write down your love message within 20 words on the Love Note. Fill in your personal details, attach the receipt from your purchase and participate by dropping your contest form inside the giant Julie’s Fudai at Julie’s promotional block or post it to Julie’s mailbox. The top 50 most touching messages will stand a chance to win a 24K Gold Fortune Pouch Charm bracelet. 10 lucky winners will be selected weekly.

Delivering our Blessings to All this CNY

In the Chinese tradition, every household will adorn their homes with the word ””(fu, blessing) during the Chinese New Year in hope to bring the best blessings to their families. This year, Julie’s will let you bring home our blessings!

To thank the public for their strong support over the years, Julie’s will travel around Malaysia to deliver our blessings to all. Julie’s “What’s Your Love Letter?” 2018 Chinese New Year Roadshow will be held from Jan 19 to 21, Jan 26 to 28, and Feb 2 to 4 respectively in Selangor, Penang, Ipoh, Johor, Kedah, Pahang and Melaka.

Join us at our “What’s Your Love Letter?” 2018 Chinese New Year Roadshow at the 35 shopping malls. Purchase 2 tins 700gram Julie’s Love Letters and you can participate in our “Bring Your Blessing Home” on the spot. Bring home exciting prizes with vouchers and Julie’s merchandise (terms apply).

In addition, at 11am every Saturday during our roadshow, the first 188 customers who purchased 2 tins 700gram Julie’s Love Letters will receive a free 400gram Julie’s Love Letters and a limited edition “Fudai” woven bag! On first come first served basis, while stocks last. For more details, please visit Julie’s Biscuits Facebook page at

Julie’s “把愛寫出來”新春巡禮地點
Julie’s “What’s Your Love Letter?” 2018 CNY Roadshow Venues

Jan 19 to Jan 21, 2018
Aeon Cheras Selatan, Kuala Lumpur
Aeon Big Kepong, Kuala Lumpur
Giant Batu Caves, Selangor
NSK Selayang, Selangor
Pacific Alor Setar Mall, Kedah
Billion Jelapang, Perak
TF Value Mart Sg. Siput, Perak
Maslee Setia Indah, Johor Bahru, Johor
Giant Plentong, Masai, Johor
Pacific Batu Pahat, Johor
Jan 26 to Jan 28, 2018
Aeon Bukit Tinggi, Klang, Selangor
Tesco Puchong, Selangor
Mydin Subang USJ, Selangor
NSK Kuchai Lama, Kuala Lumpur
Aeon Big Wangsa Maju, Kuala Lumpur
Aeon Bandaraya, Melaka
NSK, Seremban 2, Negeri Sembilan
TF Value Mart Bt. Gajah, Perak
TF Value Mart Botani, Perak
Econsave Taman Daya, Johor
Aeon Big Sutera Mall, Johor Bahru, Johor
Billion Seberang Jaya, Pulau Pinang
Gama Supermarket, George Town, Pulau Pinang
Feb 2 to Feb 4, 2018
Tesco Kepong, Kuala Lumpur
Aeon Metro Prima, Kepong, Kuala Lumpur
NSK Klang, Selangor
TF Value Teluk Intan, Perak
Billion Lumut, Sri Manjung, Perak
Aeon Terbau City, Johor Bahru, Johor
Tunas Manja Air Putih, Kuantan, Pahang
TF Value Mentakab, Pahang
Family Store Kipmart Bachang, Melaka
Sunshine Square, Bayan Lepas, Pulau Pinang
Sunshine Farlim, Ayer Itam, Pulau Pinang
Tesco Penang Extra, Pulau Pinang

Julie’s Love Letters, A Taste You Will Never Forget
During the festive seasons, Julie’s Love Letters is a must-have in almost every household. It is not only a taste of beautiful memories, but also a taste of love. Some believed that every little love letters is rolled up with fortune and luck, that will bring happiness and prosperity to all.

Julie’s Love Letters is a product of quality and it fulfills the modern trend of needing a variety in flavours. The chocolate flavoured ones are rolled up with rich melty chocolate, where every bite is filled with the chocolaty goodness that makes you crave for more. The Strawberry flavoured ones are filled with the aroma of sweet strawberries that you can’t resist, just like the taste of first love.

Julie’s Love Letters is a brand name of more than 30 years. They are made with hi-technology processes that emphasize on hygiene and nutrition. All ingredients used are healthy and natural, without additives, free from trans-fat and cholesterol, with the ISO and HACCP standards and strict management.

Julie’s production’s priority is to bake with love by providing their employees with a comfortable and green working environment, making sure that everyone remembers to put love in what they are doing.


  1. woo.. the package so cheap and definitely i will want to buy this!!!


    1. Buy for your family or friends. Great CNY gift.

  2. I remember bought this during raya. My nieces and nephew finished the whole tin at one sitting. They said they got hook by that love letters.

    1. The love letters are sweet and nice. Kids love these a lot.

  3. Awww, I love this! I can finish lots of this at one go haha but try to refrain myself from doing so cuz need to take care of diet :p Hope I can find time to drop by at the Roadshows though, it's quite a good buy :D

    1. Hope you find time to visit Julie's roadshow.

  4. Yeszaaa...i'll save the date..Julie’s dari dulu dekat dihati pengguna kerana ganjaran yang diberikan melalui sebarang pembelian produk ..

    1. Setuju, banyak ganjaran dan sekarang boleh masuk peraduan.

  5. I will try my luck and hope to win the charm bracelet.

  6. Woops I like Julies Love Letters! The promotion for CNY looks really worth it, time to check it out!

    1. Hope you get some Julies Love Letters for CNY. Enjoy...

  7. Julie's Bakeshop is so sweet and thoughtful for having this campaign. Perfect for families and friends :)
    Does the campaign exclusive in Malaysia?