Gen Zs Trust User and Expert Insights on Shopee

Shopee’s ‘Engaging Generation Z Shoppers in the Digital Era’ survey findings revealed that 60% of respondents prioritise platforms with easy search, comparison functionalities, and helpful reviews followed closely by comprehensive product information and trustworthiness. This emphasises the importance of building a user-friendly platform brimming with product variety, professional recommendations, and insightful user reviews to capture Gen Z's attention.

Underscoring their research-heavy habits, 30% of Gen Z strategise their purchase, holding over 70% of items in their cart for more than a day to conduct in-depth research before committing to a purchase. This highlights the importance of building a research-friendly environment, which includes offering a rich variety of research products, incorporating professional recommendations, and fostering insightful user reviews.

While research is paramount, a smooth checkout process is equally important. When asked “What will increase your likelihood of checking out your items immediately?”, 6 in 10  Gen Z shoppers focus on user experience features like product restock reminders, flash deals, and voucher applications. Additionally, easy order cancellation and price comparison tools are highly sought after. The remaining 40% look for efficient platform delivery services to finalise their purchases.

Gen Z put importance on value maximisation in their purchasing decisions. Free shipping, competitive pricing, attractive promotions, discounts and vouchers are critical motivators for 83% of respondents, demonstrating their focus on getting the most for their money. Interestingly, product quality appears to be a secondary factor when choosing a purchase channel.

Shopee's research delves even deeper, revealing that Gen Z consumers heavily rely on reviews and customer service throughout the buying journey. Over 75% actively seek out reviews from both users and experts before making a purchase. Engaging with sellers through chat features and comparing products across brands are also common practices for this generation. The remaining utilise Shopee Live and Shopee Video for product information and purchase decisions.

Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia, said, “We understand that Gen Z presents a significant growth opportunity. Our user-friendly platform features like Shopee Live empower users with information beyond product listings, such as in-depth reviews or live demonstrations. It fosters a relationship between seller and buyer, allowing a sense of trust to be built between each interaction. Such hyper-personalised experiences function as a value-added service, building long-term brand loyalty within this rising demographic”

Customer service remains a key differentiator. In 2023 alone, Shopee celebrated an industry-leading 98% success rate for cases resolved within 30 seconds, translating to an impressive 80% customer satisfaction rate. These figures underscore Gen Z's demand for a seamless research experience coupled with top-notch customer service for a successful online shopping journey.

Shopee prioritises user satisfaction through its continuously evolving search function, leveraging deep learning to analyse user browsing and purchase behaviour. The platform’s recommendation engine personalises product suggestions, ensuring a customised shopping experience for every user. Additionally, Shopee Live empowers users to connect with brands and sellers with its user-friendly live chat. This feature fosters real-time interactions and product demonstrations, which strengthens user confidence in every purchase.

Male Entrepreneur Builds Beauty Empire on Shopee Live

Mikaseries, the brainchild of Shopee Celebrity Squad member Zoey Rahman, has thrived for six years on the Shopee platform, rooted in entrepreneurship, innovation, and inclusivity. Inspired by his experience as an artist observing the demand for long-lasting makeup solutions in the film industry, Zoey leveraged the dynamic capabilities of Shopee Live to transform the beauty and cosmetics shopping experience, dispelling misconceptions and championing diversity in the industry.

Mikaseries debuted in 2018 alongside Zoey's induction into the Shopee Celebrity Squad. Despite the challenges inherent in entering a competitive market, Zoey received invaluable support from Shopee as he navigated his e-commerce journey.

"Shopee Live has truly been transformative," Zoey reflected. "It's not just about showcasing products; it's about fostering meaningful dialogue and empowering consumers to make informed choices. Through interactive sessions, I've had the opportunity to address concerns, highlight product benefits, and champion the message that beauty knows no gender. Mikaseries embodies more than just cosmetics; it's about embracing individuality, promoting skincare as a priority, and making beauty fun and accessible for everyone."

He continued, "During Shopee’s sales campaigns like 11.11 and 12.12, Shopee Live helps me tap into increased user activity, drawing more viewers to my sessions. Initiatives like exclusive Shopee Live vouchers and Shopee Coins further amplify their excitement, driving traffic to these events. The platform's interactive features seamlessly complement Shopee's real-time customised shopping suggestions, significantly boosting Mikaseries’ conversion rates. Thanks to Shopee Live, we have experienced remarkable upticks in viewership, growth, and sales."

Leveraging the power of Shopee Live, Mikaseries has seamlessly integrated live streaming into its marketing strategy, nurturing deeper connections with customers and fostering a sense of community. The brand maximises Shopee Live with three daily sessions, each lasting two hours, sometimes personally hosted by Zoey. This engagement builds strong connections with customers, enhancing the brand's reputation and driving sales.

Mikaseries also benefited from Shopee's comprehensive support system, including resources like Shopee University and Seller Education Hub. These channels provided essential seller education, equipping Mikaseries and others with the necessary skills to excel in the competitive e-commerce landscape. By leveraging these resources and tools, Zoey successfully navigated the challenges of the cosmetics industry and established Mikaseries as a reputable brand on the Shopee platform.

Mikaseries prides itself on offering inclusive beauty solutions suitable for all genders. Its signature product, the saffron-infused serum, MIKA ULTRA SERUM - BOOSTER, sold over 4,700 on Shopee, is meticulously formulated to combat free radicals, promote skin rejuvenation and healing, and hydrate the skin for a radiant complexion. Additionally, Mikaseries makeup, such as the popular Mikadation foundation, with over 15,000 units sold on Shopee, offers lightweight and versatile solutions suitable for both men and women, whether they opt for a heavier or lighter application.

In line with its unwavering commitment to continual growth and innovation, Mikaseries extends its offerings beyond beauty products, as showcased by its recent foray into fashion with the debut of Mikawear's Indra Exclusive at Shopee inaugural #ShopeeRaiLokal Raya Stail Kita fashion show on 5 March.

During the livestreamed fashion event, watched by over 70,000 viewers across Malaysia, Mikaseries unveiled its Mikawear’s Indra Exclusive Raya Collection featuring Baju Melayu Indra and innovative instant Sampin Indra, inspired by a fusion of modern elegance and traditional heritage. These contemporary interpretations of classic silhouettes incorporate the classic ‘cekak musang’ neckline with innovative hidden buttons for added convenience and versatility.

"What better way for me to introduce my new venture to the world than through Shopee Live events? I trust the platform's interactive nature, coupled with its extensive user base and campaign-driven initiatives, which has been instrumental in driving growth and fostering lasting connections with consumers,” remarked Zoey.

Headquartered in Cheras, Kuala Lumpur, Mikaseries boasts a passionate team of eleven and a loyal following of over 109,000 Shopee fans. With plans to continue expanding its product range and reaching 200 physical stores by year-end, Mikaseries continues to redefine beauty and style for all.

Shopee’s ‘The Future of Shopping’ Study Reveals Gen Z Purchase Habits

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, officially unveils the ‘The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era’ study. The study discovered that 7 in 10 Generation Z (Gen Zs) consumers aged 18 to 24 leverage e-commerce platforms as the primary touchpoint in their shopping journey. This highlights a critical shift, with Gen Z actively utilising these platforms to gather information and conduct in-depth research before committing to a purchase.

Findings revealed a continued preference for e-commerce platforms despite exploring alternative channels for product research and discovery. A significant 68% of Gen Z respondents demonstrate a higher purchase completion rate on e-commerce platforms. 18% of Gen Zs prefer to explore products on social commerce platforms, while the remaining 14% opted to finalise transactions through other channels.

Enhancing Service Quality for Gen Zs

Interestingly, when asked, “What information do you search for when shopping for a product?”, a significant 67% actively seek out positive recommendations, emphasising the importance of high customer reviews and influencer endorsements. This focus on external validation aligns with their value for user trust. They view clear communication of product benefits and effectiveness as justification, prioritising products that deliver strong value for money over affordability (16%) and quality (17%).

While two-thirds of Gen Zs complete their purchase journey within a day, another third dedicate at least five days to in-depth research, demonstrating meticulous research habits. This extended research phase prioritises reviews and video demonstrations to ensure product performance and user satisfaction.

Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia, said, “Gen Zs in Malaysia are more than just online shoppers; they're digital explorers who leverage e-commerce for deep dives and informed decisions. They crave a seamless, dependable, and unified shopping experience. Brands can cultivate trust through authentic user-generated content and crystal-clear product information, presenting a golden opportunity to leverage affiliate marketing and Shopee Live. By prioritising their needs, we can continue to be the leading destination for Gen Z's shopping journey.”

Enlivening Shopping Experience

When asked why Gen Zs are choosing e-commerce platforms for purchase, nearly 82% cited the platforms' extensive product variety and brand selection, competitive pricing, and guaranteed quality as key factors. The remaining 18% make informed decisions based on a platform’s reputation and personal experiences. This highlights Gen Z's data-driven approach to shopping, where they actively utilise platform functionalities to validate purchases before committing.

A significant difference emerged among Gen Z shoppers regarding the most impactful attributes influencing their choice of purchase channel. Established fulfilment practices, encompassing flexible shipping options, on-time deliveries, and real-time order tracking, were prioritised by a dominant two-thirds of respondents while the remaining third prioritised a seamless checkout experience and product search convenience. This finding underscores the critical role that trust in fulfilment practices plays in securing Gen Z's loyalty.

In response to these evolving shopping behaviours, Shopee introduced the 15-Days Free Returns, No Questions Asked* program. This policy empowers buyers with unprecedented flexibility by offering "Change Of Mind" returns on eligible items with No Questions Asked* for hassle-free returns, fostering a culture of unwavering customer trust. By prioritising customer satisfaction, Shopee is streamlining the shopping journey and providing users an ultimate peace of mind.

Celebrities Drive Authentic Connections On Shopee Live

Responding to the shifting e-commerce trend towards a more humanised online shopping experience* local celebrities Zoey Rahman and Lan Solo are actively stepping into the digital spotlight, curating and presenting products on Shopee’s own livestream channel, Shopee Mamak. Whether it's Zoey Rahman's insightful product reviews or Lan Solo's captivating demonstrations, these celebrities are going beyond traditional endorsements. This shift towards interactive and personalised content is a win-win for all users, creating a humanised online shopping experience.

Celebrities Advocates Authenticity to Build Brand Trust in E-commerce 

A human-centric online shopping experience prioritises genuine product sharing and builds connections through shared experience. Lan Solo, a member of the Shopee Celebrity Squad and a popular Malaysian singer known for his engaging Shopee Mamak content, emphasised this shift: "It isn’t just about showcasing or selling products. Live streaming is all about two-way conversations. We encourage questions, respond to comments in real-time, and create a sense of community.” Lan Solo’s Shopee Mamak streams consistently pull in an average viewership of over 50K Malaysians.

Fellow Shopee Celebrity Squad member and founder of Mikaseries, Zoey Rahman, echoed this sentiment.  "People connect with authenticity. On Shopee Live, I can share genuine product recommendations, offering viewers valuable insights beyond just a celebrity endorsement."  One of Zoey’s recent Shopee Mamak sessions drew a record number of over 60K viewers, showcasing the power of expert advice delivered in a relatable and engaging format.

Celebrities Champions Personalised E-commerce Content That Connects 

Many businesses see the potential of live streaming by connecting directly with customers through Shopee Live. But for some, the world of live commerce can feel like uncharted territory.  New sellers are eager to jump on the bandwagon, but questions like "Where do I even begin?" or "What kind of content should I create?" cloud their minds.

Zoey gave his expert take on maximising e-commerce efforts through Shopee Live. "Live streaming might seem casual, but a well-defined content strategy is key." He stressed audience research, “It's important to know what your audience is interested in before you start your live stream. What kind of content that’s both interesting and informative to them?” Besides, Zoey emphasised the importance of authenticity, advocating for live sellers to provide genuine recommendations. His commitment to authenticity went beyond mere recommendations. He personally tested products before showcasing them on Shopee Live, for example health supplements like Redoxon Cal-D Effervescent Tablets and KITSUI Whitie Snow Probiotic. This firsthand experience allowed him to identify key benefits and present them from a user's perspective, not just a salesperson's. By prioritising transparency, Zoey built trust with his viewers, avoiding hard sells in favour of genuine recommendations.

Lan shared a similar view when asked about his content strategy to succeed in Shopee Live. “Storytelling is a great way to engage viewers and reduce drop offs. Think of it as hanging out with friends and talking about something you're passionate about – your products!” Instead of bombarding viewers with sales tactics like pushing them to purchase, Lan suggested weaving stories around the products. “Imagine sharing funny anecdotes about a particular item or offering your own experiences that resonate with your audience. This approach keeps them engaged and interested in learning more.” Lan Solo, a parent himself, put this advice into action, leveraging his experience to recommend the Anakku Disney Baby Bath. His relatable stories resonated with parent viewers who trusted his firsthand knowledge and advice. Both Zoey Rahman and Lan Solo's sharing align perfectly with the growing trend of live commerce.  

Shopee Live Empowers Sellers with Its Useful Live Streaming Features

Zoey highlighted the advantages of using Shopee Live as a platform for live streaming:  "It's a built-in feature on Shopee, ready for you to engage your audience directly.” Emphasising the convenience, Zoey added, “It's so convenient that sellers can ditch the brick-and-mortar overhead. They can live stream directly from their phones – anytime, anywhere!" Shopee Live allows sellers to launch live streams easily just through a phone – a convenient and cost-effective way to connect with audiences.

"Shopee Live is like having your own mini broadcast, but without the production hassle," said Lan Solo, echoing the platform's user-friendliness. “Unlike traditional live streaming, Shopee Live empowers sellers to go live with ease. Shopee Live's easy-to-use features, such as live chat functionality, and exclusive deals, empower brands and sellers to connect with audiences in an interactive way, ultimately leading to increased brand awareness and brand loyalty.”

"BOTANIKA RAYA” A Tropical Forest Flower Village Raya at Sungei Wang Plaza

Sungei Wang Plaza transports you to a tropical forest flower village this Ramadan. From now until 17 April 2024, be mesmerized by the unique floral theme, “Botanika Raya” which combines both traditional and modern Raya elements around trendy fashion, traditional music and arts.

A life-sized bull-cart at the Main Entrance will transport you back to the olden days. Marching into the Centre Court is a traditional village setting where a sturdy ‘kampong’ house is surrounded by vibrant flowers including the national flower, the Hibiscus blooming proudly among the bushes. It’s a lively moment at the Centre Court where Raya preparations are ongoing with Bamboo filled rice (Lemangs) lining in a row, a decorated pondok ready to host the guest and a comfortable child-friendly round shaped swing ready to row. A decorated giant crescent moon structure is one of the centerpieces of this setup which is synonym with Ramadan and the beginning of Raya celebrations. Throughout the mall, the atmosphere is illuminated by shimmering lights fashioned in the shape of moons and stars, complemented by an array of tropical flowers and decorations, lending a touch of enchantment to every corner.

The General Manager of Sungei Wang Plaza, Mr. Joseph Teo said, “The Botanika Raya" campaign at Sungei Wang Plaza rekindles the nostalgic olden days where it is important to embrace modernization while preserving traditions, culture and nature. In this Holy month, we have curated a unique festive ambience, complete with a bustling Blooming Raya Market, artistic redemptions, and engaging performances that embody the spirit of this Ramadan.”

GRAND LAUNCH OF “BOTANIKA RAYA”

The Grand Launch of “Botanika Raya” was officiated by Ms. Eliza Kow, the Secretary of Sungei Wang Plaza Management Corporation and Mr. Andy Cheng, the Treasurer of Sungei Wang Plaza Management Corporation along with distinguished guests from Giant Malaysia, Stoned & Co., and Eurekartstudio on 20 March 2024 at 5pm. Media friends and invited guests were treated to a combination of fashion, music and the art of cooking during the launch. Traditional singing and dance performances took place on stage before the stage was transformed into a runway fashion show for Stoned & Co., an independent local streetwear clothing brand showcasing their latest Raya collection - The Stoned Blessed Collection.

Working together with Elecoldxhot (ECX), Stoned & Co. presented a special dance showcase exclusively for the guests of this special Grand Launch. Elecoldxhot consists of a professional team of hip-hop dancers, including local celebrity influencer Dennis Yin. At the end of the launch, a delicious Iftar feast awaited our media friends and guests at Taste of Asia. Lastly, during the Iftar session, a live cooking demonstration by Giant Malaysia and Saji was hosted by a celebrity chef known as Chef Norzailina Nordin, who demonstrated how to make delicious local cuisine. Chef Lin is an experienced chef with over 28 years of culinary and writing experience, and is also the author of 40 novels and 88 cookbooks.

FUN DAY OUT WITH CHILDREN FROM RUMAH BAKTI NUR SYAHEERAH

As part of our ongoing Corporate Social Responsibility (CSR) and Environmental, Social and Governance (ESG) initiatives, Sungei Wang Plaza brought joy to 30 underprivileged children from Rumah Bakti Nur Syaheerah for a fun day out at the mall on 20 March 2024. Accompanied by their caretakers, the children were inspired by the beauty of art at MinNature, one of the must-visit tourist attractions that specialize in creating and crafting miniature models that showcase the beauty of Malaysian architecture and culture.

The fun continued with a hands-on DIY Raya Shoes Workshop with JUMPA, where children unleashed their creativity by adding colours to their new pair of sneakers. Before ending their day at the mall, the children were treated to a scrumptious Iftar feast at Taste of Asia. Additionally, every child received a delightful festive bag, generously sponsored by Giant Malaysia and Sungei Wang Plaza Management Corporation, ensuring that the spirit of Hari Raya is shared by all.

BLOOMING RAYA MARKET

Get Raya-ready with Sungei Wang Plaza, the one-stop centre for affordable yet trendy Raya celebration needs. In addition to the thousands of options available in the mall, you can find decorated booths offering special festive products at our Blooming Raya Market, located at the Centre Court, Sungei Wang Plaza. Bring your family along to pick fashionable Raya attire with matching accessories for the perfect family #OOTD, traditional festive treats and home decor to impress your extended family when they visit. Enjoy a wallet-friendly shopping experience for the whole family to enjoy this Ramadan month.

RAMADAN MONTH HAPPENINGS

This Ramadan, you will be treated to a month-long celebration of creative and artistic music, fashion, art and food. Our Centre Court will transform into a fashion runway this Ramadan with a Unique Image Fashion Competition, Raya Kids Performance & Fashion Show and ALIST Raya Junior Fashion Show. Gain inspiration for your upcoming Raya outfit from these fashion enthusiasts. Also, enjoy the renditions of traditional local hits from our busker friends at the Main Entrance every Friday evening, dance performances and the traditional Kompang & Silat showcase at the Centre Court every weekend. 

Ukulele and orchestra fans must not missed the Raya Rhythm with Ukulele by PPMUM and stay tuned for Raya Harmony: A Festive Symphony by Clap and Tap String Orchestra. In addition, you can also unleash your creativity at the DIY Your Raya Shoes Workshop by JUMPA. Paint your masterpiece and bring it home with you. Lastly, shoppers can learn from Pau Pak Ngah on how ‘pao’ is made from scratch by using fermented dough shaped into round sizes and filled with a variety of fillings. Shoppers can also catch another demonstration on how to make Smoothies by Lolly Bowly.

“BOTANIKA RAYA” PHOTOGRAPHY CONTEST WITH STREETMEETMY

In collaboration with StreetmeetMY at Sungei Wang Plaza, shoppers and visitors are welcome to join the “Botanika Raya” Photography Contest! Photography enthusiasts are invited to showcase their talent by capturing the artistic "Botanika Raya" decorations at the Main Entrance and Centre Court until 31 March 2024. Participants stand a chance to win exclusive prizes sponsored by Sungei Wang Plaza, with the winning masterpiece potentially being featured in the mall.

Steps to join:

1. Capture creative photographs of the “Botanika Raya’” decoration at the Main Entrance and Centre Court of Sungei Wang Plaza.

2. Submit your photograph via a QR code provided.

3. Share your photograph on your social media platform (Facebook or Instagram post) with the following hashtags:

#BotanikaRayaAtSungeiWangPlaza #RayaWithStreetmeetMY #SungeiWangPlazaPhotographyContest

EXCLUSIVE RAYA REDEMPTIONS

To express our gratitude for your continued support, we are offering exclusive redemptions for our shoppers this Ramadan month. With a minimum spend of RM150, shoppers can redeem a set of Botanika Raya Packets with a maximum of TWO (2) accumulated receipts. For those who spend a minimum of RM350, can redeem an exclusive Blossom Tote Bag with a maximum of TWO (2) accumulated receipts. Both premium gifts are designed by renowned local illustrator Ashikin Hussin, also known as Eurekartstudio. The redemptions can be redeemed at the Customer Service Counter on the Ground Floor and are subject to terms and conditions.

“Togetherness is the key to our continuous success and innovation in every campaign. We would like to express our gratitude to all our event partners namely Giant Malaysia, Stoned &Co., Eurekartstudio, Rumah Bakti Nur Syaheerah, ALIST Academy Malaysia (kids & teens model academy), Persatuan Pencinta Musik Ukulele Malaysia (PPMUM), Clap & Tap String Orchestra and StreetmeetMY for their valuable support in making this Botanika Raya campaign a successful one” said Ms. Michelle Siew, Chairman of Sungei Wang Plaza Management Corporation.

For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com.

SPX Express Optimises Logistics Network, Accelerates E-commerce Delivery by 30%

SPX Express (SPX), Shopee's trusted logistics partner, celebrates a nationwide boost in e-commerce efficiency with the opening of the new Bukit Raja Sorting Centre in Klang, Selangor. Since January 2024, SPX has achieved a 30% improvement in delivery times for parcels travelling from Klang Valley to non-Klang Valley regions. SPX continuously improves their overall logistics network across Malaysia; 50% of customers can now receive their orders in three days or less.

In 2024, SPX aims to further increase their delivery capacity and area coverage, improve end-to-end user experience, and reduce costs to better serve Malaysians. SPX's extensive network of over 140 hubs and warehouses and over 1,200 service points supporting both seller drop-offs and buyer self-collection across Malaysia positions them as a frontrunner in efficient e-commerce logistics. SPX will also expand to 700 buyer self-collection points outside of the Klang Valley within the next six months, allowing online shoppers to pick up their purchases at locations that fit their daily routines.

“The Bukit Raja Sorting Centre represents a significant expansion of SPX Express's capabilities in servicing the e-commerce sector. This strategic investment allows us to enhance our value proposition for e-commerce vendors, particularly those situated outside the Klang Valley region. By leveraging best-in-class warehouse and sorting management systems, we've already witnessed quantifiable improvements in operational efficiency. Looking ahead, we're committed to continuous improvement and plan to integrate cutting-edge technologies throughout the year to reach an operational capacity of an estimated 1.5 million parcels by year-end,” said Cheah Lee Sun, Head of SPX Express Malaysia.

This year, SPX's close partnership with Fulfilled by Shopee will further elevate the e-commerce delivery experience to better serve their users. The Bukit Raja Fulfilment Warehouse strategically houses an average of 3 million readily available products – a portion of the estimated 5.5 million total stock capacity. This equates to a wider selection for users and faster processing, with aims for 95% of e-commerce orders shipped out on the same day for orders placed before 2PM. Additionally, leveraging the facility’s secure storage and expedited deliveries through consignment services has demonstrably boosted customer satisfaction and brand loyalty for local businesses.

SPX's robust logistics network levels the playing field for Malaysian businesses. Small sellers, independent brands, and customers nationwide enjoy reliable, affordable, and efficient delivery, thanks to SPX's in-house technology and the dedicated couriers and sorters. This empowers entrepreneurs to achieve sustainable growth, supported by faster average delivery times for their e-commerce orders.

SPX has championed diversity and inclusion in its workforce since 2021. By launching innovative programs, SPX has empowered their teams – from facility workers  to fleet supervisors – to achieve a healthy work-life balance and fostered a strong sense of community. The opening of the Bukit Raja Sorting Centre has generated over 400 new full-time and part-time jobs for individuals in the Selangor area. This significant investment creates much-needed opportunities for Malaysians to improve their livelihoods and give back to their local community.

Dododots Champions Self-Love on Shopee Live

Everyday, Dododots empowers over 3,500 Malaysians to embrace their imperfections and practice self-love through Shopee Live. Founded in November 2021, Dododots has designed over 20 series of unique cartoon pimple patches, encouraging individuals to turn their blemishes into a fashion statement.

Understanding the struggle with breakouts firsthand, Esther Erin, Founder of Dododots said, “As victims of blemish breakouts, we want to empower others through livestreams. A breakout shouldn't stop you from living your life. Because we understand how unwanted blemishes can affect our confidence, we want to be there for the community on bad skin days." That's why the brand focuses solely on pimple patches, staying true to their mission of helping others through innovative patch designs.

Recognising the power of Shopee Live, Dododots uses it to connect with a wider Malaysian audience in a fun and interactive way. During streams, the hosts playfully showcase their wide range of designs on the face, from flowers to cats, encouraging self-acceptance among viewers. This approach has led to a quadrupled increase in sales compared to regular days. They strategically use social media to build anticipation for live sessions and meticulously choose their hosts to ensure the brand is represented accurately. Today, Dododots expands its team from 2 to 15 loyal customers cum active hosts, continuing to share their love for cute pimple patches.

“Livestreaming requires effort,” Ethan Wong, Co-Founder & Chief Operating Officer of Dododots explains. “We can’t just go live and expect high viewerships. To build an audience, we promote our Shopee Live schedule on social media, encouraging followers to chat with us live, especially for new product launches. We've found that many viewers enjoy live sessions because it allows them to ask questions they might otherwise hesitate to do on social media due to shyness or reservations, especially for those with sensitive skin conditions who prefer not to leave a trace on their social accounts.” Dododots uses Shopee as their main platform as it allows customers to easily add items to their carts.

Of course, success is not easy. Ethan shares, "Standing out on Shopee Live is tough with so many Malaysian livestreamers. We've noticed certain hosts gaining popularity among our loyal customers. To leverage this, we now share their livestream schedules on our social media accounts, aiming to maximise engagement and foster stronger connections with our audience.This two-to-three hour window allows viewers to connect with us and others who share similar skin concerns. By prioritising relationship building over sales through sincere live engagements, we aim to create brand awareness throughout rural Malaysia."

The brand attributes their variety of designs to the community with customers constantly providing fresh ideas like, "I want flowers" or "butterflies on my face". Dododots then quickly brings these ideas to life while keeping in mind the design's copyright licensing. This constant flow of ideas allows them to keep innovating their product offerings.

As the brand continues to resonate with Malaysians, Dododots sold over 29,000 units of its best-selling Manja Cats series, featuring 16 cat motifs. To date, the store has accumulated over 38,000 followers on Shopee.