Monday, July 30, 2018


Mr Eric Yong Chee Loong, country manager for JORDAN Asia Pacific Sdn Bhd, with the 30 winners from both categories and ‘J’ the mascot.

At Sunway Pyramid last week, 30 children from various parts of the country were rewarded with prizes totalling RM30,000, thanks to JORDAN, Scandinavia’s leading oral care brand, at the prize-giving ceremony this Sunday.

Held for the second year running, JORDAN’s contest was opened to children aged six to nine, and ten to twelve years old, and was held over a two-month period of May and June 2018. Besides 12 consolation prizes in each category, there were prizes accorded to the second prize winner, first prize winner with the grand prize winner set to receive a basketful of products worth RM4,800.

Grand prize winner for the 6 to 9 years old category, Miss Liew Rui Yee aged 9 years old, with the the mascot 'J' and Mr Eric Yong Chee Loong, country manager for JORDAN Asia Pacific Sdn Bhd.

 Mr Eric Yong, country manager for JORDAN Asia Pacific Sdn Bhd, posing with grand prize winner of the 10 to 12 years old category, Mis Choong Bee Yee, 12,  and her winning artwork displayed behind.

Through the creative approach of a colouring-cum-drawing activity, JORDAN attracts children and parents to become acquainted with its vast range of toothbrushes, flossers and toothpastes, and particularly those for children and their specific oral care needs.

Country Manager for JORDAN Asia Pacific Sdn Bhd in charge of Malaysia, Thailand and Taiwan, Mr Eric Yong Chee Loong said, “JORDAN is making strong inroads in urban centres and selected towns through various activities that help us interact closer with interested customers, and the general public.

“Jordan believes in making firm relationships with customers through an educational direction that builds trust and interest and this surely turns to many converts and happy users.

“The quest to build a strong base takes time and much effort, but we at JORDAN are most committed, as we know the quality and value of the toothbrushes that bear this brand name. What’s more, the children’s range needs even more emphasis, as not many people realise the importance of appropriate toothbrushes for their milk teeth and also to fit their jaw-cum-mouth structure,” added Mr Yong.

Besides this creative exercise, JORDAN also organised roadshows to dedicated urban centres of Johor Bahru, Penang, Kota Bahru and now Petaling Jaya, to interact and network with parents and children, via fun activities, educational tips about such a fundamental daily tool like a toothbrush.

JORDAN also undertook visits to 110 primary schools in Klang Valley, Penang, Kelantan and Johor, reaching out to over 44,000 children in Standards One to Three. The session taught the children and their teachers about proper oral care hygiene and the correct way to brush their teeth.

Around 1,000 entries were received from various states, including Sabah and Sarawak with the theme being ‘My Happy Day’.

Concluded Mr Yong, “Children have their own way at expressing how they view the world, and this subject gave them a chance to express what makes them happy. As a lifestyle brand, JORDAN explores the creativity of the children and still remind them about the importance of their oral care hygiene through a fun, interactive approach.”

For further information please visit Jordan's WEBSITE or FACEBOOK

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